A surefire way to know if your book title is working…”I wonder what it’s about?”
If you hear these words…”I wonder what it’s about?”… then your title is doing it’s job and hopefully so is your sub-title. Creating a desire for fascination and intrigue to learn more and open the book.
BUT
If your copy provokes a “So what?” reaction in the reader… it might be time to rethink your title and sub-title. Since you’ve not hit on an emotional response with in the reader that will cause them to take the action of reading more of purchasing.
BUT
If your copy provokes a “So what?” reaction in the reader… it might be time to rethink your title and sub-title. Since you’ve not hit on an emotional response with in the reader that will cause them to take the action of reading more of purchasing.
Make sure your title, sub-title, back cover copy , your website and all your advertising and marketing promotes the underlying desire, fascination, intrigue of the “I wonder what it’s about?” feeling and you are one more step to the success of your book.
Remember, do something every day toward your book, web-presence, product, service and promotion.
Karrie Ross, Book Designer, Web-presence, Branding, Coaching & Consulting Services
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