BOOK DESIGN: What information goes on a hardcover dust-jacket.
What copy goes on the dustjacket? If you look at books around your house you’ll find a mixture of possibilities. The list below is a starting point and allows for mix and matching… and, you don’t have to put all of these on your cover. I’ve seen a book with just one testimonial on the back or a quote in the front flap or no author photo.
Hardcover dust-jacket front and back flaps copy.
Options are listed use one per position, not all.1.) Front-inside Flap
- price, category; short description, story, mission of book, author
- price, category; testimonials, poems, quotes
- price, category; and I have seen 3C put on the inside front.
2.) Back-inside Flap
- author photo, name, title, website, credits
- short bio of author, company, mission, website, credits
- website, contact information, credits
- publishing company, contact info, credits
3.) Back-cover
- a. barcode; publisher; list of testimonials
- b. barcode; publisher; short paragraph statement to the reader as to what, why how they need to buy this book
- c. headline; first paragraph description; 3 to 7 bullet points; testimonials; publisher info, website etc.; barcode
Put together what you feel works for your needs and have your designer look it over and make suggestions.
Remember, do something every day toward your book, web-presence, product, service and promotion.
Karrie Ross, Book Designer, Web-presence, Branding, Coaching & Consulting Services
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