Book Promotion: Be sure to get a final jpg image of your book cover for advertising and website display.

Be sure that once your book cover had been designed and ready for the printer, that you receive a jpg image of your finished cover… several in fact. One at 300dpi final book size, if your book is 5.5″ x 8.5″ then that is the size of this jpg. From this image all other images for use on your website or for advertising can be made.

Each specific use will have a specific size and dpi requirement.

  • Most images used on a website are 72dpi and can vary in size.
  • Thumbnails are usually about 1-2 inches wide.
  • Online book distribution and sales services need the image for your book page.
  • And you’ll need a 300dpi image for all your catalog and promotional materials.

Some designers supply a 3D  book cover image (like the one at the beginning of this paragraph), this image gives the appearance of a ‘real’ book in that it is standing and shows depth with a spine and pages. This type of image is good for any book flyers, postcards and sales pages. Be sure to have it made at 300dpi for best use reproduction.

Remember, do something every day toward your book, web-presence, product, service and promotion.
Karrie Ross,  Book Designer, Web-presence, Branding, Coaching & Consulting Services

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