Sometimes we just need to slow down and consider our clients and their motivators.
Twitter didn’t do that in my opinion… and had to reassess their action and did a quick back-step. I was wondering just how many of their employees actually are using twitter and did they even poll them to see how they liked the function of ‘replies’. And now, we users are primed for future changes, but not in the way I think twitter intended! Improvements in their eyes but in ours, their clients, a problem, a restriction.
I like twitter. (follow me here KarrieRoss on twitter) I’ve made some really interesting connections with people I wouldn’t have normally met. It could be because of location, industry, interests… but, twitter brings us all together in a sharing capacity and, for me, that is what the replies action is all about. Being able to carry on a conversation and share it with others and at the same time spreading who I am to people who might not know me, but the person I’m conversing with…NETWORKING
Now, lets take this lesson and apply it to your book, product or business.
When positioning your business and motivating your customers always remember to see your actions from your clients perspective and ask the question “Will this add to their benefit or not?”
Remember, do something everyday toward your book design, product or small business promotion and branding.
Creativity…that elusive quality of being able to see things from different perspectives and extend into physically visual representations of a feeling or to motivate and inspire a desired action/reaction. An ability to ‘get into’ the thinking/responding of another, first the client, then their audience.
Just like learning to play a piano it takes years of practice to get to a place where an artist can be effective in this quality and then excel in the ability to guide a client so that a connection is made. It’s in the questions and in the bonding that is created when you discuss a project…the connection of words and feelings Read more »
WordPress is a great way to build your website and web-presence. They offer free software that loads to your server, plugins to extend the use and function of your site and themes that create the image you project. This is an easy and time effective way to get on-line and start your business within 1-3 hours depending on your skill level.
If you hear these words…”I wonder what it’s about?”… then your title is doing it’s job and hopefully so is your sub-title. Creating a desire for fascination and intrigue to learn more and open the book.
BUT Read more »
The “Best Related Posts” plugin to use with your WordPress site is great for promoting more of your book, product and services at the end of each post you make. Why is this a good thing you ask? For your page ranking stats, your SEO of course!
Google ranks a website according to how important they look. How may pages you have and how many links you have and how good your content is, are among the top ways. But, the main way that Google determines this is by the amount of links that point to a page.
Google considers two types of links in their Read more »
It all started today when I felt the need to see me and where and what I’m doing from a new perspective… In today’s world there are many social media sites and each has a specific tone… you might find that you need, would like a lighter perspective… using a cartoon avatar to lead the way…
The self publishing industry has a lighter side to it and your branding can take several different looks when it comes to your image and social media. Read more »
Every once in awhile my radar starts looking at SEO tips just to be sure I’m on top of it and this time I ran across a website that had a really great 79-tips article of easy to understand steps to take.
There is an easy subscribe to the feed through feedburner so if you are interested in learning more be sure to sign up if even for a little while.
SEO for any website is very important as this is one of the ways your audience will find you and your book or service. Hitting your keywords correctly, creating a website that is easy to navigate and full of information and one that the search engines can easily follow will benefit you for years to come.
Listening to stories widens the imagination; telling them lets us leap over cultural walls, embrace other experiences, feel what others feel. Elif Shafak talks about how fiction can overcome identity politics. Watch now >>
Can’t get a handle on what’s next? The how to promote your services or how to expand your product base and reach? You’re not alone. Hundreds of books, businesses, products and services are created and fail each year because their creators don’t have a handle on focus, branding direction, promotion and marketing information how-to…or motivation!
How to know you need assistance with your brand:
do you get more looky-loos than buyers of your book, product or service?
does your company look like it’s having a bad hair day when you look at your website, promotional materials, or copy?
has all the ‘new’ ways to market your book, product or service taken it’s toll and you just ‘don’t have the time’ to get noticed on social networking sites?
It’s not always possible to do “it all” in the beginning, Read more »
I know, you’re thinking “… of course I’ll have a website!”
BUT
Will that site be working for you… or will you be working for it?
Will you be able to maintain the site yourself…or need to hire someone to maintain it?
Will it have bells and whistles that are supposed to make it easy to use or will it be easy to use?
Will you offer your book for sale either by your own fulfillment or send them to Amazon to purchase?
Be sure your sell copy is selling your benefits. Is it easy? Is it obvious?
Will you blog about your subject?
Will you be sure to use keywords and other SEO tactics for the search engines to like your site?
Will it be interesting?
Just because websites are a given, a norm, understood… doesn’t mean it will work for you…so be sure you work for it in the beginning and give it the life you want for you, your book and your stories and it will eventually be working for you.
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