Case Study: using feedburner for your RSS feed
Not sure how many of you out there need or know anything about the RSS feeds or might use http://www.Feedburner.com/ for your RSS feed sign ups… I do. I find it’s a great way to service people listening to the information I share right to their email accounts.
Feedburner allows you to add any number of feeds in my account, it’s free. There are many ways to configure the way you want my information to be seen and read. You can choose between a “fill-in-the-email” optin or a “join my RSS feed here” link or both.
The back end has lots of options for sending and pinging and stats and showing me how many people have signed up and what their emails are. You can even export a CSV file backup. There are stats on how many clicks and views your posts get
Once you set up a feed, the URL you get can be used in many ways. You can use it to import your feed into your facebook page, you can use the java script they supply to set up a page on another website where your feed will flow automatically. This also offers you the opportunity to keep in touch with the list of people who are following you by sending them an email of your post right to their inbox.
Feedburner is full of fun… it tells me to “take care of that puppy” when you open an account and “it’s a tough unforgiving world out there” when you want to transfer an account as well as “Nothing else will occur except for the graceful passage of time.” when you choose not to take an action.
If you are looking for an alternative to a standard mailing list service with autoresponders and you are planning to post to your blog at least 3 times a month (really more would be great…) this might be worth looking into.
Who says you can’t personalize an automated service? Something to think about… aye?
I found an interesting interview with Rick Klau on emarketingtalkshow.com from April 2007 about how to use feedburner you might want to listen to, it was recorded just a little before google purchased feedburner in May.