Category Archive for: ‘Book Design, Book Promotion, Book Interior Design, Self Publishing’

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Book Design: Opinions. What’s yours?

Everyone has a opinion about your book design, especially the cover, really, just ask them. Opinions about how things "should" be...but, consider that for every person their opinion reflects an experience that reflects the where their viewpoint is based on. Their life experiences and motivations. We don't all have the same experiences but we all have similar neuro pathways that will fire up, say, when we see a specific color or listen to music. We respond. That is what a successful book...
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Time to publish my book, as well as market, promote, review, award shows and and and…

It is time again, to get back to the business at hand, which of course is to publish my book. You remember what that is right? The action that you take when you have a thought that just has to be shared, in words only you can relate. The words that keep you up at night and fill you with a great passion and fulfillment. The one and only action you want to do always and forever...without writers block to hold you back .... Well, that sounds good in theory but after you've written your book...
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Book Promotion: Getting your articles to magazines on target and on time…

It's not like we as business owners don't have enough to do with actually producing a book, product or service, but often we are the only one doing the work. Here are a few ideas to get you started on your years plan for PR. 1. Articles are almost a must in today's world of instant information. Write an article that is on target with what you are selling and you will get hits. 2. Make the keywords the best type of natural search sentence structure you can and catch more of your target...
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Creativity is Art which includes writing…

Creativity is art. Resistance if futile? And if you watch Star Trek you will know that is what the Borg say. AND this was first written out. Yes, a writer wrote it for an actor to read and it was creative and became art in the making. Something risky. Something that hit us to the bone of being human. Write I say, Write. and keep writing until the book is done. Change the world and invite us to join you. We're all in this together. Sometime today, go out side and look at the sun or the...
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Promotion: Upholding the Promise of your Book

I've seen it happen over and over. Not only in the book world but in business in general. You know those networking meetings or conferences you go to where everyone mingles and talks about what they do or how they came to be at the event. Well, ever notice when the attention goes away when talking to someone who all-of-a-sudden realizes you are not "part of their planned audience?" Some thoughts to keep in mind if you are going to invest your time and money into a book/product/service: 1. The...
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Having a Professional Book Design for your Cover and Interior

The Importance of having a Professional Book Design for  your Cover and Interior Congratulations!  You finally finished writing your very first book and are ready to make a fortune by offering it to the public.  You have spent countless hours with research, typing, proofreading, editing, and re-editing to create the most informative and engaging publication imaginable.  All you have to do is slap a cover on it and post an advertisement on Amazon, and the money will start rolling in. ...
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There is No “Easy Button” for a Great Book Cover Design

Entrepreneurs are forward-thinking, visionary people who are always looking ahead at the “big picture” and thinking “outside the box”.  This can be our biggest strength as well as one of our most problematic weaknesses.  Because we are always looking for the most time efficient way to solve sometimes very complex business problems, we can easily overlook those critical times during our business day when our rush to find a quick and easy solution can negatively affect our marketing...
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Speaking about Branding at Made in the Valley Networking

  I had a very nice time Tuesday night speaking about branding to a local networking group. I was the third speaker and a good place to be as I was able to bring it all together in to the importance of the Visual presentation and follow through for your branding direction no matter if you are branding a company, product, or book. It was a lively evening with Libby Gill starting off the evening with asking each person in the group what their branding needs were and giving...

Posting a review to Barnes & Noble

Amazon continues to dominate online book selling that's just how it is. But not without competition... like Barnes & Noble. Part of selling on line is about the reviews you get and post. B&N supplies clear directions / rules for posting a review to their site.  http://www.barnesandnoble.com/reviews/review_rules.asp  They also have a Help button and it lists the many Frequently Asked Question that come their way. Follow these steps to begin to post your review: 1) Set up an...

We all know it's not JUST about writing the book… right?

1. Make / write your statement, book, tips, whatever... 2. Get it out there, blog, post, tweet, video, radio, articles, conferences, seminars, events 3. Do what you have to do so that as many people see your work as possible 4. Prove that you're a going concern, timely, motivated, aware of the world, benefits 5. That you're in this for the duration, this is who you are, your focus, goals, gift 6. You're committed, this is what you think about all the time... your love affair 7. You're not...

About Writing… 10 points from PD James

I am always fascinated by the fiction writers ability to keep the story in their heads... I enjoyed the tips from PD James... and hope you do to. I especially liked #6 as it also could pertain to an artists life. "6. Enjoy your own company: It is undoubtedly a lonely career, but I suspect that people who find it terribly lonely are not writers. I think if you are a writer you realise how valuable the time is when you are absolutely alone with your characters in complete peace. I think it is...

Getting Insurance for your business…Other related subject: Small Business Insurance

This may seem off subject for my blog but I have the toughest time with things like insurance and lawyers and corporation procedures... so when I was told I needed to have general liability insurance I literally freaked! To put it mildly. The lawyer who told me, referred me to an insurance man who said I didn't make enough for him to bother with me! REALLY! Then the search began for a company who could write me a policy... and I called all over locally, the internet, friends gave me names......

Don't forget to send a thank you note!

This tip courtesy of Rick Fishman newsletter A "Rick Tip" Don't forget to send a thank you note! I know it sounds crazy- but most people don't send a thank you note after they do a media interview... Big mistake! Always send a note the the host and the producer. In the note... 1- Thank them for having you on ( or for the interview) 2- Remember a specific item from the interview and talk about that 3- Give them your cell # and offer to be on anytime at the last minute 4- Tell how much fun...

How to write the subtitle for your book…

When determining your subtitle…think benefits that the reader will get, think what you promise them. Think bullet points (but don’t use them in the subtitle), think logically and think what “they” want to solve or know about. Re-read your intro, foreword and first chapter, pull out the phrases you already use and rework them into your subtitle. Write it out in several different sequencing of words and keep it to around or under 10 words for best comprehension. Fill pages with your...

Books designed with CDs – some things to consider

Should you put a CD in your book or not? or do you create a book designed with all the stuff in it that might go in the CD? good questions. If your book is not sealed, shrink wrapped, the CD could be easily taken and then your book is not sellable and the book store will return it to you...not good. And...

How to Create a Web Presence – Quick and Cheap! For Online and Offline Businesses

Are you an author, life coach, therapist, or small company looking to have a website and offer your services and products? If your answer is yes... my information will be of value to you! Offline business has its network meetings, trade shows, advertising, direct mail programs, catalogs, telemarketing, workshops and more... Online business has its social networking
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