Category Archive for: ‘Book Design, Book Promotion, Book Interior Design, Self Publishing’

Testimonials… just when you thought it was safe… ha ha!

I love that we get testimonials from clients don't you? We hear how we are seen and perform and the experience they have with us... warms the heart, or at least it warms mine. Then there are the ones, and don't get me wrong... I love and honor truth from my friends. This is a great take on just that quality of Samuel Clemens, when asked for a brief but quotable review of 'Nuggets and Dust Panned Out in California by Dod Grille,' the most recent book by his friend, Ambrose Bierce. I...

Book Interior: Typefaces and Readability of your Book's Interior

The interior of your book is just as important as the cover.  In fact, it just might be more important. For me, the design of the book's interior is liken to... "getting the book to speak to the reader, while being a soundless physical page." Once your book is purchased you’ll need to hold the readers attention. Certainly good content has a lot to do with it. Good editing and proofing as well. But the real reading is done from the typography that is set… designed, formatted, sized and...

The power of blogs…

The potential of blogs for the book author who is struggling to grow a readership is simply staggering. So far in the news, it’s been more a case of bloggers being catapulted into the role of book author, but the reverse shows equal promise of becoming the next big thing for self publishing authors. Book marketing and publicity is all about access; an interesting, well run, and frequently updated blog can achieve an audience of immense proportions for your material, and for little or no...

Tip: Making your book interior design more interesting

Your interior is not just words. It’s a feeling, a concept, a “listen to me” dialog you would like the reader to first purchase it and then of course to keep reading it. Making it visually interesting for the ‘flip-though’ is really important… and I’m not talking boxed text, which can get to be too much for the flipper to comprehend. Here are three ways I suggest to authors for making their interiors more compelling and interesting. photos: I’m not talking tons but one for...

One thing each day for your book and promotion… one of my authors comments after the printing…

I am constantly being blown away ... by authors and how they fare after the book is printed and they start promoting it. For some this is an easy-as-pie action, and for others harder-than-heck. This is an email I received just recently after I asked one author what they were up to with the book. Amazing what doing one thing a day can bring. "... As far as what is happening: I am working on two book signings right now, they were canceled due to the terrible storm and all the havoc. I am on...

Library Mailings for your Book

There are many different ways to have your book seen, read, talked about. One is having it in a Library. One way to get seen is to be included what is called a "Library Mailing". It is a fee service and listed below  are two pretty well known services to consider, there are others so be sure to run your own search. IBPA Library Mailings - Your promotional flyer is combined with others from IBPA members and mailed to acquisition librarians throughout the U.S. Flyers reach public, school,...

Posting to ibookstore…from your PC

Some idle info for getting your ebooks on / in the ibookstore. Seems like if you have a MAC access is easier than if you have a PC. Here are some alternative options I've heard about if you have a PC. Check out  smashwords, seems they have an arrangement with ibookstore so check out their info. They also have a very comprehensive manual about how to put together your manuscript for conversion to epub. There's a company that lets you log in and use their Macs by the hour. MacinCloud...

Idle thoughts: 10 rules for fiction and non-fiction writers

I know there are more rules about writing than one can shake a stick at... and I'm sure you can suggest a few in the comments box to share with us all... the below are just 10 that seem to hit home to be attentive to. Here are just 10 rules to follow? (Thanking Janet Fitch from a post in the LA Times) 1. Write the sentence, not just the story 2. Pick a better verb 3. Kill the cliché. 4. Variety is the key. 5. Explore sentences using dependent clauses. 6. Use the...

Why it's important to be exact with your release date…

We all admire being on time... especially if "it" the event etc is important to us. AND How much more important is being correct than with the release date of your book? "tell me exactly when I'm going to get it." so I can plan

Book Award Shows Can Be Your Friend

Be sure to get a list of Award Shows and submit your book. Having a sticker to put on your website and book will do wonders for being seen as an expert. The obvious category to submit to is your fiction/non-fiction, and then the specific category of your book subject… but don’t forget about submitting for cover and interior design and formatting, editing, or one of the other “not-your-subject-category” that is offered by the show, take some time and look over what they offer. This is...

Book Awards: Axiom Business Book Awards

Here is another award show you might take a look at... remember, this is a part of your self publishing book promotion and marketing. "The Axiom Business Book Awards are intended to bring increased recognition to exemplary business books and their creators, with the understanding that business people are a very well-read and informed segment of the population, eager to improve their careers and businesses. The Axiom Awards celebrate the innovative, intelligent, and creative aspects of...

Book Design: Creating a Book Cover having the image hit Your Audiences' Emotions

The cover image you choose needs to help create a look that has a beauty and balance to it. Something that brings the viewers’ senses more into the book by creating an attachment to the emotion exposed. When deciding on a cover image, look to the metaphor, to the possibility of the viewer ‘filling in the spaces’... being too

Book Design: Should I Put an Order Form in My BooK?

The question of the book order form is often asked... do I or don't I... and if I do, how many do I put in the back of the book? I figure if you have the space, the pages based on the signature count from your printer, why not include an Order Form. The form can help increase visibility in several ways: 1. Can be given to a friend if they are interested in the book. 2. Can list quantity sales costs or at least let the reader know this is an option. Groups might be interested depending on...

Using cartoons in your book cover design

Book Design: Use of Cartoons MORE THAN MEETS THE EYE!! Your book cover is more than you see...it's what you think as well. More than once a new publisher has come

Making the most of your Book Cover Design

Another suggestion on how to make you book stand out from the others... use different paper types, embossing, foil stamping, die cuts, and special PMS call out colors all help make your cover be noticed. Quality perceived and real is worth every cent you might spend on the process...so when having your cover designed, ask your professional book cover designer or me... about what's possible for your cover. Remember, there are some 'special' items are not possible with digital printing but are...

How Do I Find A Great Title For My Book?

Finding a great title for your book can be one of the most challenging yet satisfying processes you will go through. The title is the purpose of your book and very important that it presents your book's subject in the best way possible. It needs to grab your audiences attention, make them question and think and act by picking up the book and start reading and eventually purchase. I begin asking questions of the author, making them go deep into their subconscious to dig up the answers to their...
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