Category Archive for: ‘Book Tips’

Book Awards: Axiom Business Book Awards

Here is another award show you might take a look at... remember, this is a part of your self publishing book promotion and marketing. "The Axiom Business Book Awards are intended to bring increased recognition to exemplary business books and their creators, with the understanding that business people are a very well-read and informed segment of the population, eager to improve their careers and businesses. The Axiom Awards celebrate the innovative, intelligent, and creative aspects of...

Book Design: Creating a Book Cover having the image hit Your Audiences' Emotions

The cover image you choose needs to help create a look that has a beauty and balance to it. Something that brings the viewers’ senses more into the book by creating an attachment to the emotion exposed. When deciding on a cover image, look to the metaphor, to the possibility of the viewer ‘filling in the spaces’... being too

Book Design: Should I Put an Order Form in My BooK?

The question of the book order form is often asked... do I or don't I... and if I do, how many do I put in the back of the book? I figure if you have the space, the pages based on the signature count from your printer, why not include an Order Form. The form can help increase visibility in several ways: 1. Can be given to a friend if they are interested in the book. 2. Can list quantity sales costs or at least let the reader know this is an option. Groups might be interested depending on...

Using cartoons in your book cover design

Book Design: Use of Cartoons MORE THAN MEETS THE EYE!! Your book cover is more than you see...it's what you think as well. More than once a new publisher has come

Making the most of your Book Cover Design

Another suggestion on how to make you book stand out from the others... use different paper types, embossing, foil stamping, die cuts, and special PMS call out colors all help make your cover be noticed. Quality perceived and real is worth every cent you might spend on the process...so when having your cover designed, ask your professional book cover designer or me... about what's possible for your cover. Remember, there are some 'special' items are not possible with digital printing but are...

How Do I Find A Great Title For My Book?

Finding a great title for your book can be one of the most challenging yet satisfying processes you will go through. The title is the purpose of your book and very important that it presents your book's subject in the best way possible. It needs to grab your audiences attention, make them question and think and act by picking up the book and start reading and eventually purchase. I begin asking questions of the author, making them go deep into their subconscious to dig up the answers to their...

Some interesting facts about margins on the interior of your book.

What is a margin? It’s the space between the trim edge and the text box copy area.  They border your text box at the top, bottom, outside and inside or gutter edge. This is what I consider ‘white-space’ and helps keep the text in a safe space called the “live area” of the layout file. Some things to know about margins for your cover and interior: Margins overall can vary in size depending on the look and readability you are looking for in your design. Interior margin: The...

Book Design: Setting your production schedule…"sounds like magic!"

Just heard back from a client today, they have pushed their launch date to February... the first words of the email were, "Sounds like magic. all except for the 'things that happen' part." Setting a schedule with dates on a list is a great way to handle your books' progress. You have the opportunity to 'see' the actual way the production will flow. Things Happen The one thing most missed is the part about 'things happen', like family, friends, other commitments, business and vendors. The one...

Creative Discussion. What is it and how important is it for your designer to get you to the right place where it happens.

Creativity…that elusive quality of being able to see things from different perspectives and extend into physically visual representations of a feeling or to motivate and inspire a desired action/reaction. An ability to ‘get into’ the thinking/responding of another, first the client, then their audience. Just like learning to play a piano it takes years of practice to get to a place where an artist can be effective in this quality and then excel in the ability to guide a client so that a...

CBS and "Judging Books by Their Covers"…are they going away?

A friend just sent me a link to a CBS Sunday Morning show: "Judging Books by Their Covers" about the future of Book Cover Design. Believe me, this is an important subject for me ... I too agree that the art of book cover designing will not be going away anytime soon. Think about it, even for buying a digital book you will be "buying the book by it's cover" and title and write-up. Now more than ever the cover will take an important part in the books' purchase. And the video...

Want to get your book into the Library Catalog? PCN or LCCN and Copyright links

The Library of Congress has a cataloging system... PCN and LCCN. There is an application to participate you'll need to apply here http://www.loc.gov/publish/pcn/ You might want to take a look at this now so by the time your book is done you'll have your numbers and be ready to go. The below copy is taken from their home page. http://www.loc.gov/publish/pcn/ "A Library of Congress catalog control number is a unique identification number that the Library of Congress assigns to the catalog...

Book Design and Writing: Using Stories in your writing…

When you are in the process of collecting resources and data, don't forget to write about yours or others experiences, stories leave a profound impression on your readers minds. Your stories will influence them more because they are able to relate to them. Some ways to use stories: open the chapter with one that best illustrates the point of the chapter; insert within the chapter a story as a teaching aspect. You might even solicit stories from friends to use, be sure to have them sign a rights...

Celebrity Testimonials

Celebrity Testimonials
Book Design: Celebrity Testimonials
Get those "more-bang-for-your-buck' testimonials for your back cover...This online database contains contact information for celebrities managers, agents and more...for over 54,000 celebrities and public figures worldwide.
http://www.contactanycelebrity.com

Childrens Books – writing and illustrating

Other related subject: Childrens Books I just found the neatest group for those of us who dabble in writing... childrens books! It's a national organization as well as local groups. They are SCBWI, the Society of Children's Book Writers and Illustrators They offer events, discussion boards, local groups and lots of other things that can be of help on the way to writing a childrens book. I attended the local So. Cal Smooze and was very happy with the experience. Find one near...

Book Cover Dustjacket Design

Book Design: Paper choice for Book Cover When designing your book cover consider the Paper you'll use. Most are glossy, laminate, UV, etc., but have you really looked and felt them all...? Some are a delightful linen or uncoated stock that for, the right book, can really bring home another 'sense' to the reader. And for your paperbacks... be sure to get samples from the printer on 10 or 12 pt CS1 stock... the weight makes a difference too.

Typefaces and the readability of your interior

The interior of your book is just as important as the cover. Once your book is purchased you'll need to hold the readers attention. Certainly good content has a lot to do with it. Good editing and proofing as well. But the real reading is done from the type that is set... formatted, sized and styled to hold the readers attention and make them feel comfortable and not want to put your book down. We have been "taught" by exposure to feel comfortable with reading a typeface with "little feet"...
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