Category Archive for: ‘BRANDING / Identity-You & Your Company, WebPresence’

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Writing Articles For Your Book, Service or Business

I'd like to say it's tough out there, but then, it's always been a challenge to promote a business... that's what advertising and networking are for...and today the action of attracting targeted traffic to your website cannot be overemphasized. Fortunately, there are many different website promotion strategies you can use to drive traffic to your website. With all the new concepts, seo, spiders, and algorithms in use, directing internet traffic to your website can be your number one means of...
Typewritersw

What Are You Doing to Help Make Your Book Website Interesting

Make Your book website interesting.  Consider basing your build design on these two principles: 1.)  that a person is interested in themselves 2.) that they are interested in other people." Ask yourself "What will make your home/or/book page interesting?" Good design plays an important part in your site's being received. AND even more if you make the benefits  clear... the 'what the viewer gains" like on my home page I spotlight being professional, building confidence, engaging readers. ...
BCDR Brand Speaking 111913

Speaking about Branding at Made in the Valley Networking

  I had a very nice time Tuesday night speaking about branding to a local networking group. I was the third speaker and a good place to be as I was able to bring it all together in to the importance of the Visual presentation and follow through for your branding direction no matter if you are branding a company, product, or book. It was a lively evening with Libby Gill starting off the evening with asking each person in the group what their branding needs were and giving...

A surefire way to know if your book title is working…"I wonder what it's about?"

If you hear these words..."I wonder what it's about?"... then your title is doing it's job and hopefully so is your sub-title. Creating a desire for fascination and intrigue to learn more and open the book. BUT

BOOK DESIGN: Everyone needs a Photo… Right? Headshots and other Photo Tips

Know, like and trust. This is what we build with our books, services and website. Visuals play a big part in creating this trust. And we all know we need a photo. Just how important that photo quality is depends on how you will be using it. If you plan to use it for web use, the resolution doesn’t have to be very high, 72dpi will work fine. But anytime you plan to use a photo for print work you need to be sure the resolution is as high as you can get for best quality reproduction....

Book Promotion: How to write a “live” link that helps with Promotion

Get “them” to go to your site… each time you write a post for FaceBook, Twitter or other live feed site. Each time you add your URL, you create a back-link to your site which adds to the positive aspect of your site history for search engines. The correct way to write your link so it is ‘live’ is to be sure to use -- http:// -- before the www. as I’ve done above in my contact tag… this will make your domain address a live link, which means a person can click on it and they will...

Branding: Do You Have A Cartoon Avatar… Want one?

It all started today when I felt the need to see me and where and what I’m doing from a new perspective… In today's world there are many social media sites and each has a specific tone... you might find that you need, would like a lighter perspective... using a cartoon avatar to lead the way... The self publishing industry has a lighter side to it and your branding can take several different looks when it comes to your image and social...

Mobile Ads Apps and the Future… where it's at and what it means

I have a smart phone. Or that is what it's called. I have apps, both fee and free. The free might not really be free just like free email services that then you have to put up with ads and pop ups, but hey...it's free, right? So how does that impact our future, the way we might do business down the road once the book is published. How can this work for you? What is out there by way of technology? How can you make fit into it or it into you? I found the article by Jim Edwards at

Creative Discussion. What is it and how important is it for your designer to get you to the right place where it happens.

Creativity…that elusive quality of being able to see things from different perspectives and extend into physically visual representations of a feeling or to motivate and inspire a desired action/reaction. An ability to ‘get into’ the thinking/responding of another, first the client, then their audience. Just like learning to play a piano it takes years of practice to get to a place where an artist can be effective in this quality and then excel in the ability to guide a client so that a...

Social Media, Creating a Connection

Creating a connection with your friends on facebook. My breakfast post got both likes and comments, the numbers could have increased if I had more time to dialogue today with the people that "liked" it. Posting this was easy to do. I took the photo with my iphone, then used  my facebook app to upload, comment on it and it was done. Then I waited. I like facebook for the interaction that I can generate through the "comments" and "like" option aspects it offers. I've continued the activity...

Business; Branding: What Can We Learn From the Twitter Replies Option Change/Not-Changed?

Sometimes we just need to slow down and consider our clients and their motivators. Twitter didn't do that in my opinion... and had to reassess their action and did a quick back-step. I was wondering just how many of their employees actually are using twitter and did they even poll them to see how they liked the function of 'replies'. And now, we users are primed for future changes, but not in the way I think twitter intended! Improvements in their eyes but in ours, their clients, a problem,...

Websites: How to Get and Use an API key for your WordPress site

WordPress is a great way to build your website and web-presence. They offer free software that loads to your server, plugins to extend the use and function of your site and themes that create the image you project. This is an easy and time effective way to get on-line and start your business within 1-3 hours depending on your skill level. Are you using WordPress for your website? Do you get lots of spam? Do you wonder what your stats...

Web-Presence: A plugin for your WordPress sites that adds a "Related Posts" section to each post.

The "Best Related Posts" plugin to use with your WordPress site is great for promoting more of your book, product and services at the end of each post you make. Why is this a good thing you ask? For your page ranking stats, your SEO of course! Google ranks a website according to how important they look. How may pages you have and how many links you have and how good your content is, are among the top ways. But, the main way that Google determines this is by the amount of links that point to...

SEO tips again… I Found a Really Good Article for You to Read

Every once in awhile my radar starts looking at SEO tips just to be sure I'm on top of it and this time I ran across a website that had a really great 79-tips article of easy to understand steps to take.   There is an easy subscribe to the feed through feedburner so if you are interested in learning  more be sure to sign up if even for a little while. SEO for any website is very important as this is one of the ways your audience will find you and your book or service. Hitting your...

TED: Stories and Writing Fiction

Listening to stories widens the imagination; telling them lets us leap over cultural walls, embrace other experiences, feel what others feel. Elif Shafak talks about how fiction can overcome identity politics. Watch now ...

Branding: How to Know if You Need a Brand Consultation and How to Get the Most Out of it.

Can't get a handle on what's next? The how to promote your services or how to expand your product base and reach? You're not alone. Hundreds of books, businesses, products and services are created and fail each year because their creators don't have a handle on focus, branding direction, promotion and marketing information how-to...or motivation! How to know you need assistance with your brand: do you get more looky-loos than buyers of your book, product or service? does your company look...
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