Category Archive for: ‘BRANDING / Identity-You & Your Company, WebPresence’

Using Your Website for Promotion… Do You Have a Website?

Don’t forget to put up a website. I know, you’re thinking “… of course I’ll have a website!” BUT Will that site be working for you… or will you be working for it? Will you be able to maintain the site yourself…or need to hire someone to maintain it? Will it have bells and whistles that are supposed to make it easy to use or will it be easy to use? Will you offer your book for sale either by your own fulfillment or send them to Amazon to purchase? Be sure your sell copy...

Book Design: Offering Your Readers Extended Value with Your Book Cover

When designing your book cover be sure you are adding come-back power in your subject. There are 3 Questions to ask when considering what constitutes an artful book cover design? Question one: who is your audience. Question two: creating eye appeal. Question Three: extended value.  Now that we know who the audience is, what the imagery will be we can concentrate on the promise of m What means more to your audience/niche? Does your subject have "come-back-power?" An added value to your...

Web-Presence: setting meta tags for SEO

There are a lot of websites out there that don't use their meta-tags at all! These are very important for your SEO and page ranking. I use the following for my html and WordPress sites. For an HTML Site: They are positioned between  <head> and <head> above the <body>  in html. Here are the meta-name tags I...

Book Promotion: How to make a Membership Site part of your plan…

I use Wishlist Member. For several reasons. 1. It's easy to use and integrates with most mail list and payment processing services. 2. It works with Wordpress software 3. It's affordable, only $99 for a single site license 4. The back-end interface is clean and easy to follow 5. It Creates a level of participation with the people who use my site. Anyone can have a membership site. It's a way of creating a

Branding:Promotion: Securing and setting your Facebook page name…

If you have a facebook account this might not matter to you but if you don't and are planning to set one up... this is a little note to keep in mind. You set up your account and then after 25 friends you can set your URL especially for you. Now, here's the interesting part. The account name is what people on facebook will see and search for. The URL username is what SEO on the internet will search for. Example: this is how I did it for...

BOOK DESIGN: Are You Using WordPress as your website software?

In our world of “having to have a website” we are now faced with the HOW? AND there is one software that has made that a very easy and do-able possibility. WordPress. Now anyone can have a site in just minutes. And if you are looking for more control of your data, be sure to set up your own hosting account to link your website URL. WordPress offers both a community based website/blog or the option to upload the software to your own server, which gives you more control of your data. BUT,...
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