Creative Discussion. What is it and how important is it for your designer to get you to the right place where it happens.

Creative Discussion. What is it and how important is it for your designer to get you to the right place where it happens.

Creativity…that elusive quality of being able to see things from different perspectives and extend into physically visual representations of a feeling or to motivate and inspire a desired action/reaction. An ability to ‘get into’ the thinking/responding of another, first the client, then their audience.

Just like learning to play a piano it takes years of practice to get to a place where an artist can be effective in this quality and then excel in the ability to guide a client so that a connection is made. It’s in the questions and in the bonding that is created when you discuss a project…the connection of words and feelings to the final image. Each project you do will necessitate a new viewpoint. Business cards are different than a brochure and a brochure is different than a book…or logo.

As you are searching for the designer who will create your logo, branding, book cover or website, be sure you feel this connection, this safety that they can guide your project to the creative finale you are looking for. Be sure to review their portfolio of previous jobs and ask them questions on the phone…be sure to connect.

When you are ready for that conversation, I hope you’ll call me. 310-397-3408 Calif. time; M-F; 9-5pm

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