All Posts Tagged Tag: ‘book promotion’

Printed books are alive and doing well — Good Reader

Sounds a little scary. HOWEVER, printed books have gained!! The article presents some interesting stats... As a book designer that news makes me happy. The article states "... paperback sales have increased by 8.9% giving further credence that people are switching back to print in greater numbers than originally thought...." And that the brick and mortar might still be there for all to enjoy... might take awhile.... and they are doing better than online sales, and this on the heels of...

Association of American Publishers

The first sub-head is "Adult Books Experience Growth" ....  And then it goes into Trade info and stats for Educational Materials; Professional and Scholarly Publications. Might just seem like a bunch of numbers, but in the end, they are statistics and have meaning. About AAP The Association of American Publishers (AAP) is the voice of the U.S. book and journal publishing industry.  AAP represents the industry’s priorities on policy, legislative and regulatory issues...

Amazon had an Anniversary July 15th its been 20 years!!

I know... 20 years! Strange to think that in just that short amount of time all the changes that have happened. Good and Not so good on many levels. I know it changed the way I purchase, and do business. They hit many markets: bookselling, one-click-purchasing, amazon prime, kindle/ebook creation and sales, publishing with create space, drones and robots still in the works, trunk delivery, dash, and prime day this month. The article gives a short description of each as a reminder in...

The Power of Telling, not showing for book promotion

Tell the story. Each book has a special audience,  talk to them. Tell the details. Remember,  you wrote the book... go back and read it as thought for the first time and see what you find. Example in words the connection. Everyone has an emotion that gets touched that makes them pay attention. Don't loose sight of what your passion is. Share. Tell the tension in a way that the reader wants to know more. Promotion... create a series of ways to be heard. create a...

Writing Copy for your Book Sales and Promotion

Some things to consider when writing copy for your book sales and promotion. Over the years there has been lots of discussion  on whether a short sales piece with lots of white space and less copy is better or whether long and detailed one that is crowed and lots of copy is the way to go.  I'm thinking to ask...  "What type of buyer are you targeting?" There are basically 2 kinds of buyers. 1. The Impulsive Buyer This is the kind of person with very short attention and time... with...

Tip: Blogging Happy…not just about the New Year!

Happy New Year! We hear that every year at this time... only 5 more days to go. Do you know what you'll be doing? Will you start that blog to promote your book, it's subject, your focus, your sharing with the world the who you are? Do you have a website... that has a blog? If not, why? This is one of the best tools for beginning your journey in promotion. Next is social media. No, it's not easy or quick or even fun at times. BUT remember you are on a mission to find a place for your voice, a...

IBPA … a good place to start

I took a trip over tot he IBPA website to search out their mailings to libraries since so many of the authors I've been working with are interested in library distribution. I found a couple pages you might not know are there. The IBPA has a page and special marketing offers I've...
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Writing Articles For Your Book, Service or Business

I'd like to say it's tough out there, but then, it's always been a challenge to promote a business... that's what advertising and networking are for...and today the action of attracting targeted traffic to your website cannot be overemphasized. Fortunately, there are many different website promotion strategies you can use to drive traffic to your website. With all the new concepts, seo, spiders, and algorithms in use, directing internet traffic to your website can be your number one means of...
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Where and how to begin your book promotion.

Book Promotion, or marketing can probably be said to be at least 90% of your job once you've decided to write a book and self publish it. But don't feel overwhelmed just yet. You begin this process early on so by the time the book is written and designed you have a system created that works for you. Here are some things you can think about setting up: 1.    I had an author that contacted schools like the ones she taught at 2.    Libraries 3.    Readers Groups 4.    Special...
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Time to publish my book, as well as market, promote, review, award shows and and and…

It is time again, to get back to the business at hand, which of course is to publish my book. You remember what that is right? The action that you take when you have a thought that just has to be shared, in words only you can relate. The words that keep you up at night and fill you with a great passion and fulfillment. The one and only action you want to do always and forever...without writers block to hold you back .... Well, that sounds good in theory but after you've written your book...
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Book Promotion: Getting your articles to magazines on target and on time…

It's not like we as business owners don't have enough to do with actually producing a book, product or service, but often we are the only one doing the work. Here are a few ideas to get you started on your years plan for PR. 1. Articles are almost a must in today's world of instant information. Write an article that is on target with what you are selling and you will get hits. 2. Make the keywords the best type of natural search sentence structure you can and catch more of your target...
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Promotion: Upholding the Promise of your Book

I've seen it happen over and over. Not only in the book world but in business in general. You know those networking meetings or conferences you go to where everyone mingles and talks about what they do or how they came to be at the event. Well, ever notice when the attention goes away when talking to someone who all-of-a-sudden realizes you are not "part of their planned audience?" Some thoughts to keep in mind if you are going to invest your time and money into a book/product/service: 1. The...

We all know it's not JUST about writing the book… right?

1. Make / write your statement, book, tips, whatever... 2. Get it out there, blog, post, tweet, video, radio, articles, conferences, seminars, events 3. Do what you have to do so that as many people see your work as possible 4. Prove that you're a going concern, timely, motivated, aware of the world, benefits 5. That you're in this for the duration, this is who you are, your focus, goals, gift 6. You're committed, this is what you think about all the time... your love affair 7. You're not...

Book Design: Does my eBook Need to be Protected?

Do you have a Kindle? I've been told that the fate of the printed book might be in danger! I'm not sure I believe that, but, as a self publisher we need to be on top of the newest trends... and one of those trends is making our books available in eBook form to be read on the computer or other devices. Then the question arises, do I protect it with a password? And is that password buyer specific or book specific? Should I be concerned about thieft and multiple reproductions? My answer is only...

Case Study: needs a teleseminar line that will do a pre-set broadcast.

Case Study: Client looking for as teleseminar/ conferencing service that will allow them to pre-tape a hour-long interview and then schedule it and play instead of doing a live interview. There logic was that a live interview has lots of unnecessary chatter that they wanted to edit out and give their listeners only the "good stuff." ------------------- Solution: -------------------

Book Promotions: Why use a 3D image to represent your book…and especially your ebook…

We are motivated by our senses. With book design sight is most pronounced. We have the cover image and title... our eyes read before and at the same time our mind clicks in to comprehend the connection. The 3D book image brings your book alive and into a space of reality. There are several different styles for the 3D cover. The spiral binding image:  usually used for a F**R-E=E ebook or just an booklet that you are offering. The spiral represents visually that the customer may need to bind...
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