All Posts Tagged Tag: ‘branding’

Shelfbooks 6

10 Publishing Tips that Assist – it’s the little things…

Here you are, thinking...what, how am I going to finish, design, publish and promote my book? Some of you who are more familiar with my posts know I end with the statement of "Remember, do something every day toward....." There is such power in this statement, please remember it. Here are 10 things/actions/thoughts for you to consider: One of the things I found most daunting about writing a book was all the rewrites....UNTIL I realized how great the book turned out because of...

Getting Insurance for your business…Other related subject: Small Business Insurance

This may seem off subject for my blog but I have the toughest time with things like insurance and lawyers and corporation procedures... so when I was told I needed to have general liability insurance I literally freaked! To put it mildly. The lawyer who told me, referred me to an insurance man who said I didn't make enough for him to bother with me! REALLY! Then the search began for a company who could write me a policy... and I called all over locally, the internet, friends gave me names......

Don't forget to send a thank you note!

This tip courtesy of Rick Fishman newsletter A "Rick Tip" Don't forget to send a thank you note! I know it sounds crazy- but most people don't send a thank you note after they do a media interview... Big mistake! Always send a note the the host and the producer. In the note... 1- Thank them for having you on ( or for the interview) 2- Remember a specific item from the interview and talk about that 3- Give them your cell # and offer to be on anytime at the last minute 4- Tell how much fun...

How to write the subtitle for your book…

When determining your subtitle…think benefits that the reader will get, think what you promise them. Think bullet points (but don’t use them in the subtitle), think logically and think what “they” want to solve or know about. Re-read your intro, foreword and first chapter, pull out the phrases you already use and rework them into your subtitle. Write it out in several different sequencing of words and keep it to around or under 10 words for best comprehension. Fill pages with your...

Will Illustrations Done in Pencil Reproduce Well for Printing?

You need to be very careful when you scan pencil. That being said, it's used a lot. If your image is an outline, the line needs to be as solid as possible and in a 2B or softer pencil. If your illustration is a full out image shaded etc, when it's scanned you need to be sure that you don't loose any of the mid-tones or make the darker areas more solid than you wanted. Pencil has a 'shine' quality when scanned that you might have trouble with. Your illustrator should know how to draw to get...

BEA – Book Expo America 2008 in Los Angeles

Just spent the day at the Book Expo America show (BEA). It's big, covers two halls at the Los Angeles Convention Center. I'm glad I went. I ran into lots of interesting people and learned a lot about using this type of show to promote books. I spoke with several publishers and distributors about a book I've written, learned that many distributors also publish. The ones I spoke to, do expect the author to do their own public relations in the way of getting noticed etc. They also don't ask for a...

Book Cover Design: BEA and How to Use it to Help you Research Interest for Your Book

I attended BEA with two intentions. First from the view of a Book Cover & Interior Designer and the second from the view of a new Author. I noticed myself falling back into the comfort of the first since this is known to me and the way I make a living. I found many interesting services for authors from printers to doll makers for children's books. I also came away with good information regarding what publishers are looking for to better inform my book design clients who use my services. I...

Book Cover Design: Do You Know How To Find Out What's On Your Audience's Mind?

You've got the topic you really want to write about but not sure if its relevant or if there is even interest in what excites you. Go to the book store, see what other books have been written on it. Are any seeing the unique part you see? Now got to the newspaper and magazine stand. What's there that you can gather input from. Be sure you cover all bases where your topic is being talked about and take notes, buy the publication and subscribe to the emails.

Amazon and Google … offer lots!

Seems that Amazon and Google offers authors so much now in the way of Marketing their books. Be sure to check out all their services. Especailly the reviewing of other books, and list making. Never know whats going to push your book over the top.

The How To Of Knowing Your Audience For Your Book Cover Design

When designing your book cover the first part of the puzzle is to know your audience. This is the first in a series of three articles based on creating an artful cover, motivating title, and return value-added information to increase the promotion for your books’ sales. Learning who the books' audience is and what's their focus is the first part of the information we put into the recipe of designing the cover. I look at each book cover as a puzzle and it's up to me, through questioning, to...

Branding: Do You Have A Cartoon Avatar… Want one?

It all started today when I felt the need to see me and where and what I’m doing from a new perspective… In today's world there are many social media sites and each has a specific tone... you might find that you need, would like a lighter perspective... using a cartoon avatar to lead the way... The self publishing industry has a lighter side to it and your branding can take several different looks when it comes to your image and social...

Using cartoons in your book cover design

Book Design: Use of Cartoons MORE THAN MEETS THE EYE!! Your book cover is more than you see...it's what you think as well. More than once a new publisher has come

How Do I Find A Great Title For My Book?

Finding a great title for your book can be one of the most challenging yet satisfying processes you will go through. The title is the purpose of your book and very important that it presents your book's subject in the best way possible. It needs to grab your audiences attention, make them question and think and act by picking up the book and start reading and eventually purchase. I begin asking questions of the author, making them go deep into their subconscious to dig up the answers to their...

Celebrity Testimonials

Celebrity Testimonials
Book Design: Celebrity Testimonials
Get those "more-bang-for-your-buck' testimonials for your back cover...This online database contains contact information for celebrities managers, agents and more...for over 54,000 celebrities and public figures worldwide.
http://www.contactanycelebrity.com

Book Cover Dustjacket Design

Book Design: Paper choice for Book Cover When designing your book cover consider the Paper you'll use. Most are glossy, laminate, UV, etc., but have you really looked and felt them all...? Some are a delightful linen or uncoated stock that for, the right book, can really bring home another 'sense' to the reader. And for your paperbacks... be sure to get samples from the printer on 10 or 12 pt CS1 stock... the weight makes a difference too.

Typefaces and the readability of your interior

The interior of your book is just as important as the cover. Once your book is purchased you'll need to hold the readers attention. Certainly good content has a lot to do with it. Good editing and proofing as well. But the real reading is done from the type that is set... formatted, sized and styled to hold the readers attention and make them feel comfortable and not want to put your book down. We have been "taught" by exposure to feel comfortable with reading a typeface with "little feet"...
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