All Posts Tagged Tag: ‘business branding’

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Promotion: Upholding the Promise of your Book

I've seen it happen over and over. Not only in the book world but in business in general. You know those networking meetings or conferences you go to where everyone mingles and talks about what they do or how they came to be at the event. Well, ever notice when the attention goes away when talking to someone who all-of-a-sudden realizes you are not "part of their planned audience?" Some thoughts to keep in mind if you are going to invest your time and money into a book/product/service: 1. The...

Business; Branding: What Can We Learn From the Twitter Replies Option Change/Not-Changed?

Sometimes we just need to slow down and consider our clients and their motivators. Twitter didn't do that in my opinion... and had to reassess their action and did a quick back-step. I was wondering just how many of their employees actually are using twitter and did they even poll them to see how they liked the function of 'replies'. And now, we users are primed for future changes, but not in the way I think twitter intended! Improvements in their eyes but in ours, their clients, a problem,...
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