All Posts Tagged Tag: ‘publishing’

Figuring Out What Makes a Great Book Title

Book publishing companies hire professional copywriters for figuring out what makes a great book title or "headline" because book publishing is big business; so there is a lot of thought that goes into making their titles as commercially-viable as possible.  Many well-known and highly successful books started out with other titles and grew into the ones that make them famous. Visit the book store, notice how customers pick up a book, scan the front and back cover, and then put it down...

CBS and "Judging Books by Their Covers"…are they going away?

A friend just sent me a link to a CBS Sunday Morning show: "Judging Books by Their Covers" about the future of Book Cover Design. Believe me, this is an important subject for me ... I too agree that the art of book cover designing will not be going away anytime soon. Think about it, even for buying a digital book you will be "buying the book by it's cover" and title and write-up. Now more than ever the cover will take an important part in the books' purchase. And the video...

Book Production: making changes to the pdf you sent to the printer.

If you have Acrobat Professional you can make small changes to the pdfs you send to the printer. You will need to be sure to keep a list of the changes you make so when you go into your source files again you can be sure the file is up to date with the pdf. Both PC and MAC friendly. Acrobat Professional allows you to make one character changes like adding an 's' or comma within a line. It will also allow you to add at the end of a paragraph where there is room and if it goes to another line...
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