Want book sales? Get yourself a 'Platform'

Want book sales? Get yourself a 'Platform'

Is there a realistic formula to generating substantial book sales without a gazillion dollar marketing campaign or a rave reveiw from Oprah? There is, and it amounts to building a “platform” – industry lingo for a regular column, blog, newsletter, or seminar that allow an author to pitch to a ready-made audience.

An increasing number of nonfiction authors who have found success these days have parlayed their platform into book sales; T. Harv Eker, Jeffrey Gitomer, Rick Warren, and Joel Osteen (among others) are hitting the bullseye because they built an audience before they wrote their books which is why we’re seeing so many successful bloggers landing book deals with major publishers lately.

Posted by: Kareen on Apr 03, 05

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