Business; Branding: What Can We Learn From the Twitter Replies Option Change/Not-Changed?


Sometimes we just need to slow down and consider our clients and their motivators.

Twitter didn’t do that in my opinion… and had to reassess their action and did a quick back-step. I was wondering just how many of their employees actually are using twitter and did they even poll them to see how they liked the function of ‘replies’. And now, we users are primed for future changes, but not in the way I think twitter intended! Improvements in their eyes but in ours, their clients, a problem, a restriction.

I like twitter. (follow me here KarrieRoss on twitter) I’ve made some really interesting connections with people I wouldn’t have normally met. It could be because of location, industry, interests… but, twitter brings us all together in a sharing capacity and, for me, that is what the replies action is all about. Being able to carry on a conversation and share it with others and at the same time spreading who I am to people who might not know me, but the person I’m conversing with…NETWORKING

Now, lets take this lesson and apply it to your book, product or business.

When positioning your business and motivating your customers always remember to see your actions from your clients perspective and ask the question “Will this add to their benefit or not?”

Remember, do something everyday toward your book design, product or small business promotion and branding.

Karrie Ross
Book Design Branding

Which is correct….Forward or Foreword?

I see this all the time…and which is correct?

Let’s refer to the dictionary.

Forward: ahead of time; early; moving toward a point in front; progressive

Foreword: an introductory remarks, preface or prefatory note

The answer IS……….FOREWORD!

don’t forget it and be sure your book uses the correct spelling.

What's Next? The "Terminator-Style Contact Lens…"

Image copyright TimeHealthland screen shot of the post page.

For those of us with a Sci-Fi bent….thinking forward into what is next after the readers…maybe looking at 5-15 years out for the masses. So be sure to save the reader’s boxes and all the paperwork so you can sell them on ebay one day as an antique!

Book Design: Resources for Self Publishing Help

Self-Publishing Resources

  1. ISBN Home Page
  2. For ISBN
  3. Convert 10 diget ISBN to 13 diget.
  4. Make your own barcode

Indexing Software
Authex, CINDEX, MACREX, SKY Index, and wINDEX

Click to see more resources for your self publishing book. Continue reading

Media Kits after your Book Design

Sun Sep 10, 2006

Once your book design is done be sure to creat a media kit an important part of your marketing. A kit is your resume, it tells and shows what you’re about. It should include: a short bio, image of your book cover, contact information, list of questions you can answer, book flyers, business card, poster, bookmark, any news media tie ins, what your product / service is and web link etc. Once your kit is assembled, Media professionals will have all the info necessary to determine what you offer for their interviews. Contact me to assist you with your media kit…

Finding images to use for your book cover…

Sometimes you find what you are looking for in the most unlikely places. flickr creative commons image search might be that place for you.

I’m not suggesting this is better than purchasing a more professional oriented photo from one of the online photo sites. Most of the larger, pay-for-image sites post the best quality resolution, creative ideas and offer greater options for image searches. And you can be sure that the photographer posting the image owns the rights.

flickr is for that photo that someone might have taken on vacation, that special image that is just what you are looking for. I did a search for ‘doors’ and seven pages with 42 images each showed up for me to browse.

When you go looking for a photograph for your cover be sure of the quality. That the image is scalable to the correct dpi/resolution. That you do have the rights to use it on your book cover or sales materials. If you need to use the photographers name or not. Check the creative commons license to be sure. And most of all that the photographer that posted the image actually owns the rights to use it this way.

Options are growing all the time… this might work for you. Here are some related links you might be interested in.

BOOK DESIGN: What information goes on a hardcover dust-jacket.

What copy goes on the dustjacket? If you look at books around your house you’ll find a mixture of possibilities. The list below is a starting point and allows for mix and matching… and, you don’t have to put all of these on your cover. I’ve seen a book with just one testimonial on the back or a quote in the front flap or no author photo.

Hardcover dust-jacket front and back flaps copy.

Options are listed use one per position, not all.

1.) Front-inside Flap

Self Publishing: A success story for Bunny!

From time-to-time I received emails thanking me and telling me about success stories. Here is one I received recently from Bunny Mitchel in the UK.

From: “bunny mitchell”

Hi Karrie
I just wanted to write to thank you, most sincerely for all the emails you have sent me with advice on self publishing. I have found them so helpful and, working on a tight budget, have really appreciated this free advice.

The best advice you gave me was to do something every day towards my book. I am excited to be having a book launch on 4th August and already have over 60 pre-publication orders.

Thought you might like to see my book cover design that I made with your guidance. I am very proud of it.
Thank you once again
Bunny Mitchell
Thank you Bunny!
Tell us about your book or story. Use the comments section below.
Remember do something everyday toward your book and promotion.
Karrie Ross

Book Cover Designer

Book Categories

To follow is a basic beginning for choosing the category for your book. The list begins with non-fiction or fiction, then main category, then sub-category.

Your final category will look something like this:  Art/Techniques and can have additions to it such as: Art/Techniques/Brush

There is also a website that might help Book Industry Study Group


Antiques & Collectibles
General ,  Americana ,  Art ,  Autographs ,  Books ,  Bottles ,  Buttons & Pins ,  Care & Restoration ,  Transportation ,  Clocks & Watches ,  Coins, Currency & Medals ,  Comics ,  Dolls ,  Firearms & Weapons ,  Furniture ,  Glass & Glassware ,  Jewelry ,  Kitchenware ,  Magazines & Newspapers ,  Military ,  Performing Arts ,  Non-Sports Cards ,  Paper Ephemera ,  Political ,  Porcelain & China ,  Postcards ,  Posters ,  Pottery & Ceramics ,  Radios & Televisions ,  Records ,  Reference ,  Rugs ,  Silver, Gold & Other Metals ,  Sports Cards ,  Sports ,  Stamps ,  Teddy Bears ,  Textiles & Costume ,  Toy Animals ,  Toys ,  Wine ,  Popular Culture ,  Figurines ,  Canadiana ,  Tobacco-Related

General ,  Criticism ,  Decoration & Ornament ,  Domestic ,  Design & Drafting ,  History ,  Individual Architect ,  Interior Design ,  Landscape ,  Methods & Materials ,  Urban & Land Use Planning ,  Public, Commercial, or Industrial Buildings ,  Reference ,  Study & Teaching ,  Historic Preservation ,  Professional Practice ,  Religious Buildings ,  Project Management

General ,  Techniques ,  Clip Art ,  Collections, Catalogs, Exhibitions ,  Color Theory ,  Conceptual ,  Criticism ,  Fashion ,  Folk & Outsider Art ,  Graphic Arts ,  History ,  African ,  American ,  European ,  Canadian ,  Individual Artist ,  Assemblage Art ,  Asian ,  Popular Culture ,  Reference ,  Sculpture ,  Study & Teaching ,  Continue reading

Book Promotion: Be sure to get a final jpg image of your book cover for advertising and website display.

Be sure that once your book cover had been designed and ready for the printer, that you receive a jpg image of your finished cover… several in fact. One at 300dpi final book size, if your book is 5.5″ x 8.5″ then that is the size of this jpg. From this image all other images for use on your website or for advertising can be made.

Each specific use will have a specific size and dpi requirement.

  • Most images used on a website are 72dpi and can vary in size.
  • Thumbnails are usually about 1-2 inches wide.
  • Online book distribution and sales services need the image for your book page.
  • And you’ll need a 300dpi image for all your catalog and promotional materials.

Some designers supply a 3D  book cover image (like the one at the beginning of this paragraph), this image gives the appearance of a ‘real’ book in that it is standing and shows depth with a spine and pages. This type of image is good for any book flyers, postcards and sales pages. Be sure to have it made at 300dpi for best use reproduction.

Are You Worrying? Ask these questions…

Finding the knowledge that helps you cut the worry action…

Are you planning to do something that causes you to worry about the negative? Then maybe it’s time to do research before you put all your ducks in order. Put your worry action into the positive by making it move… Ask yourself these questions:”

  1. see if it’s been done before
  2. who did it and how
  3. can you model what was done
  4. what else is there for you to learn to be more sure you can accomplish it
  5. can you make a decision based on the information you’ve found
  6. is this something you should avoid and move to the next on your list
  7. if it’s not something you can avoid then all you can do is worry

The action of worry really only eats up your energy so turn it around to the positive of research.

When you are engaged in the self-publishing process you’ll run into many things you might want to worry about. I encourage you to do the research, ask the questions of ones who’ve been there, get as many different ways to see as possible so your choices will be based on information and not worry. So if you must put yourself through the worry, then make it count by being conscious of it and letting it move you to the next step of research.


Websites: How to Get and Use an API key for your WordPress site

WordPress is a great way to build your website and web-presence. They offer free software that loads to your server, plugins to extend the use and function of your site and themes that create the image you project. This is an easy and time effective way to get on-line and start your business within 1-3 hours depending on your skill level.

  • Are you using WordPress for your website?
  • Do you get lots of spam?
  • Do you wonder what your stats are?

Continue reading

Tips: naming files; home pages; using icons

Here are a few tips about anything book or business…of course there are a lot more… and please write yours in the comments section below. It’s always nice to share your knowledge… and we love to hear it!

1. Naming files: don’t use punctuation. No ‘,’ commas or ‘.’ periods or ‘/’ slashes or other such OR spaces. Try to fill in any blanks with a ‘_’ underscore or a ‘-‘ hyphen. This will make your files read better is uploaded or imported.

2. Home pages: these do best when organized from the beginning leaving room to grow. Start with a flow chart of what you do and what you will be offering. There is a saying… nothing is more than two clicks away for your important messages. And don’t forget that the home page is best received by spiders when the SEO is clear and on keyword.

3. Using icons on your website: icons help an otherwise dull site to come alive and have / give direction to the people who come to the site. There are many places to buy full sets so they look the same or make your own using royalty free images and placing a name to them. Try to keep them in standard places from page to page and post to post, this way you begin to identify a process for your audience to follow to your information.

Do you use Facebook? New Security. Now update to the https://

I saw this on my thread this morning…. and looking at other posts noticed that people were having trouble with their connections so I reposted thinking this might be the trouble…

“Facebook has changed and said nothing (again). Take a look at your URL (top box on your screen.) If you see “http” or just “www” instead of “https” you DO NOT have a secure session & can be hacked.

  1. Go to Account Settings
  2. Click Security on the left top corner
  3. click Edit next to Secure Browsing,
  4. Check box, click Save.

FB has automatically set it on the non-secure setting! Do everyone a huge favor, copy & re-post.”

I understand upgrading and making things better, but shouldn’t there be a way to tell us about it… or grandfather a safe setting in for us and make new joiners choose their settings?  Good to know there are people out there who are on top of it and pass the news along…abeit at times slowly.

What I've been up to…

I realize I’ve been writing more about promotion and marketing lately… but I’m getting asked these questions all the time. “How do I promote my book. Where can I sell more copies?  Where will people see it?” So I thought I’d pass along to you what information comes my way.

And don’t forget… my blog has a ‘search’ feature for those questions you might have about the self publishing book design process and how to get the best bang out of all my services. There are posts about barcodes, finding a cover image, how to prep your images for use in the interior, how to determine the size of your book, about using WordPress for your website and lots more…

Don’t worry though… I’m still busy designing book covers and interiors…some very interesting books too. I’ll be posting the ones I’m designing soon with a blurb about the content.

So be sure to add your comments etc in the comments box and share your experiences with us about what you are up to or a new cleaver way you’ve found to market or promote your book.