Book Cover Design: Promoting Your Book With Articles…

How does one promote their book? “Persistence and determination” are the best ways.

I suggest you plan to do two or three things on an ongoing basis, you’ll find this will eventually bring you the notoriety you are looking for.

Articles are one of the first and best ways for getting noticed.

The 5 Tip format is as follow:

1. create an outline – list several important points of relatedness from your book to current news and events

2. create a title that covers several keywords relating to the subject you’ve choosen

3. think about what is next for your audience to be interested in

4. take your list and explain 2-3 of the points in greater detail

5. determine what your audiences’ desires are and write a little about how your book can help

People want more information, and if you offer them easy ways to get it, they will respond with interest.

No matter what your subject, writing articles will help you take the first step to promoting your book.

Book Cover Design: Twitter… interesting for the person on the go…

Whoever “created” twitter certainly had their finger on the pulse of the world marketers and business people.

Only allowing 140 character posts at a time really gets you to consolidate your message. I’m finding it a lot of fun… and it’s a good way for you to get the word out for your own book, product, service or company. It does take time but there are programs that will assist you in it’s management and if you connect it to your blog and facebook accounts you can have it auto-tweet when you make a post.

There are many people out the who are specializing in how to us twitter… do a search and start your account today.

I invite you to join my tweeting at and click around and get your own thing going

What Goes on the Back Cover of a Book? Please Tell Me!

Book covers are just one part of the book design process. Ask yourself, what part does the back cover play in the sale of my book? It’s said the cover design brings them in, it’s the hook….and the back cover sells them. Here is a list of what’s needed for the back cover…. and be sure to ask me about more option info once begin your project

Parts to Your Books Back Cover: Use for fiction or non-fiction…
the bullet points are mostly for non-fiction.

1. Category and price.

2. Headline

3. First paragraph

4. Sub heading and Bullet list

5. The closing paragraph

6. Author Photo and Bio

7. Testimonial

8. Signature

9. Barcode

Finding the time to research your market and get info from others can help you determine the best ways to move forward. I offer consulting sessions for self publishing authors with topics of discussion on; book size, promotion, branding and marketing and answer the important questions you might have.







 # # #

EAN Barcode Placement on Back Cover

Distributors and retailers might different requirements for your EAN barcode. Be sure to check with them before approving your cover design. Here is a list that was sent to me from one of my customers distributors.

EAN Barcode Placement on Back Cover

(1) Bar Code: Only the EAN 13 bar code will be permitted on the back cover. The UPC bar code is not to be printed on the back cover/cover 4.

(2) EAN 13 Bar Code: The EAN 13 bar code must appear on the back of the book and include the isbn printed out in a consumer readable format above the bar code.

(3) EAN 13 Bar Code Price Extension & Price: You must now include the price in the EAN bar code price extension. Many publishers have not been including a price in the bar code extension. This is now a requirement of our major customers.

(4) Consumer Readable Price: There must be two US prices on the book. The first is in the bar code as mentioned above. The second is a price that i s printed somewhere on the back of the book in consumer readable format in 9 point or larger font. If there is just one currency shown on the book, it could read, for example, $12.99. If there is more than one currency it should read US $12.99.

(5) Bar Code Size: The size for EAN 13 bar codes can be no smaller than 7/16″ x 1 3/4″ wide. This is a new requirement by our accounts, including Barnes & Noble. Some publishers have been told by international designers/printers that the bar codes can be smaller. They must meet this minimum size or NBN will be charged for stickering to the compliant size and NBN will rebill you.

(6) Placement: The EAN bar code must be located on the bottom right corner of the back cover.

Finding the time to research your market and get info from others can help you determine the best ways to move forward. I offer full book design for cover and interior, branding and informational consulting sessions for self publishing authors

Sending Press Releases after your Book Design

Press Releases are information you share to get others excited about your book.

The first eliment is your hook, put that in the first paragraph. This is the come-on copy why they need to read more.

In the second paragraph, state the benefits, what one will get from your information, what is the angle. If you have one, add a photo of your book cover designed, either on a separate sheet or within the text of your release.

Use the third paragraph to tell them a little about your credentials.

The last paragraph is where you might list a few questions or topics your book relates to in a news-worthy way. Your call to action and offer your time for an interview.

Be sure to end with your name and contact info. For more information or to set up an interview call: Your Name, phone: 1-000-000-0000 or email (insert your email address) and end it with # # #


Pointers to Help Sell Your New Book

Help your book sell follow these tips: write a great informative book for your specific audience. Have a great cover created by a professional designer like me… Have a few friends read your first chapters and take their comments to heart… they are you audience too!——Write your 5-10 selling bullet points why your customers need this book or what they will learn from it…your customers will appreciate knowing more…——Write articles on your subject and offer it to online free article sites as well as specialty publications. Always include your web address and phone number.

Increase Your Revenues with Information Products

Once you’ve publisned your book(s) and have created a list of readers interested in your subject matter and wanting more from you… Capitalize on providing them with extended info materials. Create several short Books, E-books, Special reports, Audio recordings, Teleseminars, Video/DVD programs, Training courses, Computer-based training (CBT), Workbooks, Tips booklets, Seminars, Workshops, counseling sessions, articles or anyother form of electronic product and promote them with your newsletter. There are companies set up especially for this type of sales and distripution. You have many access options, downloadable, read only and time sensitive e-books, etc. By creating this form of revenue you will have money coming in while you are working on your next book…!

RSS, Podcasting, Blogging, Print-On-Demand, eBooks – Connecting with an audience.

The world of mass media has changed, and if you’re not keeping up with the new technology you’ll miss out on some amazing innovations that could put you and your book in the spotlight.

Blogging, or more simply “blogs”, are a form of website that is updated frequently with links, images, commentary, or anything else you like. New items go on top and older items flow down the page. Blogs can be political journals, personal diaries, or business related; they can focus on one narrow subject or range across a plethora of topics. For the author – blogging offers the potential to connect to, or develop a broad readership base in a timely and cost-efficient way.

RSS stands for Really Simple Syndication or Rich Site Summary (depending on who you’re talking to) and is a format for syndicating news or other user definable content – known as a “feed” – that can then be viewed using a reader application – also called a news “aggregator” – such as NetNewsWire for Mac or FeedDemon for Windows users. Simply put, RSS lets you the author quickly share your thoughts and ideas by publishing to the web, while giving readers the convenience of grabbing these news feeds and viewing them together in a simple, ad-free list (that can be keyword specific) instead of having to navigate through multiple websites to find the information they’re looking for. This ability to zero in on only the articles that interest the reader by entering a topic keyword into the RSS search field is highly addictive for those of us who have become dis-enchanted with much of the crap being served up by the major search engines.

This technology is a new twist on RSS syndicated content feeds, only instead of pushing text from blogs and news sites to various content aggregators, podcasting sends audio content. This allows individuals to create their own radio shows and deliver them over the Internet to be played on listeners computers or mobile devices such as Apples hugely popular iPod and even on mobile phones.

While not exactly a new technology for those of us who have been using it for the last few years, and the so-called vanity presses have flooded the market with stigmatizing books using this printing model; it remains a brilliant, fast, and cost-effective method to test market new titles, or publish titles with limited niche market demand. Traditional publishers are using it, and it makes sense for the self-publisher too.

Like print-on-demand, eBooks aren’t really “new” anymore, but new things are being done with them so it’s time to take a fresh look. Simple to make and distribute, eBooks are growing in popularity. eBook sales have been growing in double-digit numbers; a total of 419,962 eBooks were sold in the third quarter of 2004 alone – an 11% increase over the same period in 2003, during which time 377,095 units were sold. With this growing acceptance, eBooks are also becoming an innovative way for authors to reach their fans directly and deliver new material without the wait and expense of traditional book publishing.