Speaking about Branding at Made in the Valley Networking

Speaking at Made in the Valley Networking event with (l to r) Libby Gill, Gail Lara, Karrie Ross and Robin Quinn Nov. 19, 2013

Speaking at Made in the Valley Networking event with (l to r) Libby Gill, Gail Lara, Karrie Ross and Robin Quinn Nov. 19, 2013

 

I had a very nice time Tuesday night speaking about branding to a local networking group. I was the third speaker and a good place to be as I was able to bring it all together in to the importance of the Visual presentation and follow through for your branding direction no matter if you are branding a company, product, or book.

It was a lively evening with Libby Gill starting off the evening with asking each person in the group what their branding needs were and giving suggestions. Then on to Gail Lara sharing  her experience with the book she is currently in process with. Then to me, ending the evening on the note of design importance.

Very much enjoyed the evening. Thank you Robin and Made in the Valley.

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AUTHOR’S CORNER NIGHT    Sponsored by Mentoring/Made in the Valley

Our Topic is BRANDING FOR AUTHORS & THEIR BOOKS

Date: Tuesday November 19th, 2013
As an author, do you know your brand? What are the benefits of branding yourself and your books, and identifying your niche? How is this done? Learns the ins and outs of Author and Book Branding at our November Author’s Corner panel.

Moderator: Robin Quinn
Award-Winning Book Editor/Book Coach/Writer, with 22 years in the book biz, specializing in self-help, health, and spirituality, as well as uplifting and inspiring fiction and memoir.
www.writingandediting.biz

Our Panelists are:

Libby Gill – CEO of Libby Gill & Company. Libby is a leading PR/Branding expert. She was the brains behind the launch of the Dr. Phil Show. Clients have included Sony, NPR, and The New York Times. Libby is also a best-selling author of four books, with the latest released in August – Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands.
www.LibbyGill.com

Karrie Ross – An award-winning book designer and author with over 35 years experience in design / marketing / merchandising. Karrie works with clients to create a unique visual image and marketing focus for their personal and/or book brands. She helps authors figure out what they’re really branding.  www.bookcoverdesigner.com

Gail Lara – Gail is Founder of “Mentoring / Made in the Valley,” a company dedicated to building exceptional training programs and product sales opportunities for Women in Business. Gail is currently writing her first book called The Art of Meaningful Gift Giving.
www.madeinthevalley.net

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If you have an event that would be perfect for what I speak about, please let me know.

Posting a review to Barnes & Noble

Amazon continues to dominate online book selling that’s just how it is. But not without competition… like Barnes & Noble.

Part of selling on line is about the reviews you get and post. B&N supplies clear directions / rules for posting a review to their site.  http://www.barnesandnoble.com/reviews/review_rules.asp  They also have a Help button and it lists the many Frequently Asked Question that come their way.

Follow these steps to begin to post your review:

1) Set up an account at the B&N website at www.bn.com  Click on the “My Account” in Continue reading

We all know it's not JUST about writing the book… right?

1. Make / write your statement, book, tips, whatever…

2. Get it out there, blog, post, tweet, video, radio, articles, conferences, seminars, events

3. Do what you have to do so that as many people see your work as possible

4. Prove that you’re a going concern, timely, motivated, aware of the world, benefits

5. That you’re in this for the duration, this is who you are, your focus, goals, gift

6. You’re committed, this is what you think about all the time… your love affair

7. You’re not going to give up… hello… as though this would ever happen

8.  that nothing will stop you… you can be trusted, that you offer safety

AND

Sooner or later, others will begin believing in you just like you believe in yourself, and that’s when good things start happening.

About Writing… 10 points from PD James

PD James http://www.bbc.co.uk/news/entertainment-arts-24867584

PD James http://www.bbc.co.uk/news/entertainment-arts-24867584

I am always fascinated by the fiction writers ability to keep the story in their heads… I enjoyed the tips from PD James… and hope you do to.

I especially liked #6 as it also could pertain to an artists life.

6. Enjoy your own company: It is undoubtedly a lonely career, but I suspect that people who find it terribly lonely are not writers. I think if you are a writer you realise how valuable the time is when you are absolutely alone with your characters in complete peace. I think it is a necessary loneliness for most writers – they wouldn’t want to be Continue reading

Book Award: The Great Midwest Book Festival 2013

I receive a lot of Call for Entries… so I figured I’d pass a few of them along to you all. I entered several calls after writing my Parenting book and actually did placed in several. I find it’s nice to be able to say “I’m an award winning author”. I have a list of other award shows on my blog you might be interested in checking out.
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THE 2013 GREAT MIDWEST BOOK FESTIVAL – CALL FOR ENTRIES
CHICAGO _ The 2013 Great Midwest Book Festival has issued a call for entries to its competition honoring the best books of the winter.
The Great Midwest Book Festival will consider published and unpublished works in fiction, non-fiction, biography/autobiography, how-to, compilations/anthologies, photography/art, children’s, cookbooks, poetry, spiritual, young adult, business/technology, Continue reading

Getting Insurance for your business…Other related subject: Small Business Insurance

This may seem off subject for my blog but I have the toughest time with things like insurance and lawyers and corporation procedures… so when I was told I needed to have general liability insurance I literally freaked! To put it mildly.

The lawyer who told me, referred me to an insurance man who said I didn’t make enough for him to bother with me! REALLY! Then the search began for a company who could write me a policy… and I called all over locally, the internet, friends gave me names… finally I realized I belonged to NASE, the National Association for the Self Employed… yes, I didn’t think of it in the first place… and they helped me.

There is a company, Hartford Insurance that has an online form for small businesses…. easy to fill out and their response was timely. Here is the web address, the company’s name is Crescent Insurance.
http://www.crescentinsurance.com/business_owners.asp

 

 

Don't forget to send a thank you note!

This tip courtesy of Rick Fishman newsletter

A “Rick Tip”

Don’t forget to send a thank you note!

I know it sounds crazy- but most people don’t send a thank you note after they do a
media interview…

Big mistake! Always send a note the the host and the producer.

In the note…
1- Thank them for having you on ( or for the interview)
2- Remember a specific item from the interview and talk about that
3- Give them your cell # and offer to be on anytime at the last minute
4- Tell how much fun you had on the show and how you got a great reaction (
phone calls and e mails etc)
5- Ask them for a “testimonial” and ask them to send it to you on their stationary (
for your press kit)
6- Ask them for an mp3 of the show ( or a tear sheet if it is a print interview)

For more tips go to http://www.plannedtvarts.com and sign up for our “TIP SHEET”
That’s it for this week
To Your Success
Rick
www.plannedtvarts.com

How to write the subtitle for your book…

When determining your subtitle…think benefits that the reader will get, think what you promise them.

Think bullet points (but don’t use them in the subtitle), think logically and think what “they” want to solve or know about. Re-read your intro, foreword and first chapter, pull out the phrases you already use and rework them into your subtitle.

Write it out in several different sequencing of words and keep it to around or under 10 words for best comprehension. Fill pages with your sentences. Keep reducing it down to more compact to-the-point phrases.

Put it aside for a few days, then go back.

Finding the time to research your market and get info from others can help you determine the best ways to move forward. I offer book consulting and coaching  sessions. Topics include: title and sub-title creation; book size, promotion, branding and marketing and answer the important questions you might have.

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A surefire way to know if your book title is working…"I wonder what it's about?"

If you hear these words…”I wonder what it’s about?”… then your title is doing it’s job and hopefully so is your sub-title. Creating a desire for fascination and intrigue to learn more and open the book.
BUT Continue reading

Books designed with CDs – some things to consider

Should you put a CD in your book or not? or do you create a book designed with all the stuff in it that might go in the CD? good questions.

If your book is not sealed, shrink wrapped, the CD could be easily taken and then your book is not sellable and the book store will return it to you…not good. And… Continue reading

How to Create a Web Presence – Quick and Cheap! For Online and Offline Businesses

Are you an author, life coach, therapist, or small company looking to have a website and offer your services and products?

If your answer is yes… my information will be of value to you!

Offline business has its network meetings, trade shows, advertising, direct mail programs, catalogs, telemarketing, workshops and more…

Online business has its social networking Continue reading

Book Writing: Telling Stories

From time-to-time I receive emails from people who hear about me.. here is one I received today.
Thank you David!

From: David Dantes
Subject: Telling stories

I read your entry in Poynter’s newsletter about telling stories and I CAN NOT agree more.

I’m about to start selling my first book on becoming a better lawyer, probably as an ebook.

It’s 73,000 words.
And I found that THE BEST WAY to write it was:

“Here’s a principle you need to learn to become better at this.
“And here’s the story of how I learned it.”

I’ve found that by merely repeating the title of that section to someone that’s heard the story, the story — and the principle — come back to mind rather quickly.

Thank you for your entry.
Let’s hope A LOT of writers take you to heart.
David Dantes

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Tell us what your experience has been…
Remember, keep doing something everyday toward your book and promotion.
Karrie Ross
Book Cover Designer

Book Design: Does my eBook Need to be Protected?

Do you have a Kindle? I’ve been told that the fate of the printed book might be in danger!

I’m not sure I believe that, but, as a self publisher we need to be on top of the newest trends… and one of those trends is making our books available in eBook form to be read on the computer or other devices.

Then the question arises, do I protect it with a password? And is that password buyer specific or book specific? Should I be concerned about thieft and multiple reproductions?

My answer is only from my personal experience, please always be sure to research your answers on your own as well. When I make eBooks for my book design clients, I make sure they are locked in every way except for being able to print, but I don’t usually install a password for them to be accessed.
Continue reading

Photos scans for the interior of your book

I’ve written about this before… but it’s such an important subject here it is again…
I can’t encourage you enough to contact a knowledgeable professional if you are planning on having one or hundreds of photo/illustration images on the inside of you book. There are so many “if’s” involved and the wrong road could cost not only money but quality in the end product. Be sure that your images are scanned Continue reading

BOOK DESIGN: Everyone needs a Photo… Right? Headshots and other Photo Tips

Know, like and trust. This is what we build with our books, services and website. Visuals play a big part in creating this trust. And we all know we need a photo. Just how important that photo quality is depends on how you will be using it.

If you plan to use it for web use, the resolution doesn’t have to be very high, 72dpi will work fine. But anytime you plan to use a photo for print work you need to be sure the resolution is as high as you can get for best quality reproduction. Professional photographers will make your files high resolution. You’ll also need to think about the style you want them to be. Be sure to cover all looks, suit, jacket, dress, sweater, scarf, tie, accessories or not. Do a variety for best use of time and try not to do all the photos as planned poses.

If you want to take your own photos, I suggest you consider the following:

When taking shots with your own camera be sure it is at least 7 or more mega pixels and is set at the highest resolution it will go, or ask around at your local Continue reading

Will Illustrations Done in Pencil Reproduce Well for Printing?

You need to be very careful when you scan pencil. That being said, it’s used a lot. If your image is an outline, the line needs to be as solid as possible and in a 2B or softer pencil.

If your illustration is a full out image shaded etc, when it’s scanned you need to be sure that you don’t loose any of the mid-tones or make the darker areas more solid than you wanted. Pencil has a ‘shine’ quality when scanned that you might have trouble with.

Your illustrator should know how to draw to get the best results from today’s technology, be sure you let them know how their final product will be used. They might also offer the service of scanning them for you. Or you might find a professional imaging house to scan for you.

Each medium has a unique production process for them. It’s a good idea to have an open conversation with the illustrator and printer before work is done to get the best results for your final product. If you have any other questions about your book, please feel free to contact me.

That’s it. Keep doing something everyday towards your book …
Take a look at my website and contact me if you have any questions.

Karrie Ross
Your Book Designer
https://www.bookcoverdesigner.com