Category Archives: Book Design, Book Promotion, Book Interior Design, Self Publishing

Book Designer Karrie Ross offers tips and news for the Self Publishing Author and Expert. Insights into the in’s and out’s of self publishing, how to select a designer, setting up your manuscript, selecting a cover image, setting up a website using Wordpress software, finding the right printer, consulting on existing books and manuscript layouts and more….

Book Design: Opinions. What’s yours?

Everyone has a opinion about your book design, especially the cover, really, just ask them. Opinions about how things “should” be…but, consider that for every person their opinion reflects an experience that reflects the where their viewpoint is based on. Their life experiences and motivations.

We don’t all have the same experiences but we all have similar neuro pathways that will fire up, say, when we see a specific color or listen to music. We respond. That is what a successful book cover design working with the title and subtitle creates… a response. And depending on how compelling your visual of an experience is equals how strong a response you will get. Your book needs to make you feel special first and then if the book designer has done her job thoughtfully, your audience will feel special too.

What compels you? What do you see first, the title or the image and how do you feel internally? Well designed covers sell books. Covers get you noticed. Covers are you amplified in a graphic representation of your passion. Not just anyone can make a cover that does all this and more. A professional book designer with years of experience will make a difference in how your book is considered just by the way their design imparts your concepts.

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Remember do something every day toward the production and promotion of your book, product, service or company and contact me to schedule a time to discuss your project and move forward faster.

Time to publish my book, as well as market, promote, review, award shows and and and…

It is time again, to get back to the business at hand, which of course is to publish my book. You remember what that is right? The action that you take when you have a thought that just has to be shared, in words only you can relate. The words that keep you up at night and fill you with a great passion and fulfillment. The one and only action you want to do always and forever…without writers block to hold you back ….

Well, that sounds good in theory but after you’ve written your book out to manuscript form, proofed and double checked editied… now what? Who will design the cover. Who will layout the interior? Who will promote it to media outlets? Who will post daily to social media sites and converse with them…. who I ask … WHO? Kinda sounds like a Henny Penny nursery rhyme doesn’t it. Well, its not to far from that.

You realize, you will be the one unless you have an assistant or army of people who will do it for you. Most of us are the ones who pick up the next item on the checklist and start the learning process again. NOTE: once this new information is learned and actions are achieved… you will most likely move through it faster and happier and probably begin it even while you are writing your next book. YES, there will be a next one! YAY!

The best beginning is with what you know, but not always the best place to begin. Have I confused you yet? Think about it, say you really understand media, but without a cover design any work you put towards getting the news out there will be wasted since you really don’t have a product yet. Yes, your book is a product.

That’s why there are people like the book consultant, coach, designer, promotion and branding expert out there to help you through the tough “What’s next?” question and action to get and stay on the right course to creating a presence for you, your book and your concepts. There are many lists out there that can tell you what to do, I have lots here on my website. I have a list of award shows, a list of categories, a list of tips that will aide in your social media and blogging tips lists that will boggle your mind of all the options to do. In fact, that might be the reason you are here on my website, to check out all my services. Feel free to call me if there is a question not answered. We can set up a time for a 15 min. free discussion.

Knowing where you can go off the path can help you get to the end sooner, realizing that there are still several choices to make to even get there. Having another person list and guide the progress can be a time saving event.

As a self publishing author many skills are acquired along the way that will benefit you in all you do. Think about when you will be in front of an audience interested in your concepts, think of how empowered you’ll feel when you can answer any question about the how you did what you did that you are inspiring them to do.

This is how you can do that.

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Remember do something every day toward the production and promotion of your book, service, product or company. Contact me to set up a consulting session and get on the direct path.

 

Book Promotion: Getting your articles to magazines on target and on time…

It’s not like we as business owners don’t have enough to do with actually producing a book, product or service, but often we are the only one doing the work. Here are a few ideas to get you started on your years plan for PR.

1. Articles are almost a must in today’s world of instant information. Write an article that is on target with what you are selling and you will get hits.

2. Make the keywords the best type of natural search sentence structure you can and catch more of your target audience.

3. Check out local magazines, find out what their editorial calendar is all about, what stories are they going to cover. Then be sure to not only post like-minded ones to your website but also send to the magazine as an article or letter to the editor. Know that all business likes attention and participation.

4. Do a search for a yearly calendar that spotlights holidays… write about how what you have fits to the holiday. This needs to be done at least 3-4 months before the actual holiday. Start now its the beginning of the year.

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Remember, do something every day toward the production and promotion of your book, product, service or company. Contact me to set up a consultation toward moving it forward more effectively.

 

 

Creativity is Art which includes writing…

Creativity is art. Resistance if futile? And if you watch Star Trek you will know that is what the Borg say. AND this was first written out. Yes, a writer wrote it for an actor to read and it was creative and became art in the making. Something risky. Something that hit us to the bone of being human.

Write I say, Write. and keep writing until the book is done. Change the world and invite us to join you. We’re all in this together.

Sometime today, go out side and look at the sun or the moon and then extend your thinking to the actuality that everyone in the world is looking at the same one item, the sun/moon that you are seeing. Oh it might be in a different location in the sky but there just the same… get to the deep human of your being and you will find a connection… and connection is in art, in writing.

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Remember, do something every day toward the promotion, marketing, branding, research for your book, product, service or business. Contact me for consulting on moving it all forward.

Promotion: Upholding the Promise of your Book

I’ve seen it happen over and over. Not only in the book world but in business in general. You know those networking meetings or conferences you go to where everyone mingles and talks about what they do or how they came to be at the event. Well, ever notice when the attention goes away when talking to someone who all-of-a-sudden realizes you are not “part of their planned audience?”

Some thoughts to keep in mind if you are going to invest your time and money into a book/product/service:

1. The $$$$  phone call when an individual or company calls for info on your book and services?

Always pay attention to the person on the other end of the line, you never know who they know or what their real reason is for calling. I recently answered a call from a person asking about my Feng Shui only to end up with a spot on a radio show about my book design. Pay attention.

2. When a situation you find yourself in is exactly what your book/services are about… what then…

Keep in mind, this person might have no idea what they are saying or projecting. Your introduction sets a tone for relating. Be sure you are exacting YET not pushy in tone or language this might be your next client. I once was in line at the grocery store when the person behind me commented on something I was buying. I almost didn’t respond when the little bell in my head when ding-ding. I turned and started with a funny statement to break the ice and then went into a full conversation about how I do feng shui and how the product fit into a solution. They took my business card.

3. When a new referral shows up, all that time and effort into the initial phone calls getting to know what they are looking for only to get a “Thank You” email that they went with another service/product. 

I like to look at these instances as learning experiences, and review them, make note of where the conversation might have gotten off-track and then move on. The next call will be a commitment. Keep the balance of forward movement, once you get stuck might bring this to a stop. Remember to send a thank you response back to them, that way they are left with a positive memory to the experience with you.

4.  When your question is met with neither a pleasant nor interested response from the so called “expert?”

Hey, it’s their loss. Make a mental note not to do the same when it’s your turn in the front of the room and it is your book and your passion and your subject being discussed. This is what you are waiting for.

Hope these helped put a little into your thinking cap, awareness helps open doors. AND that once you do have a book and start promoting it… this is YOUR LIFE now… the passion you share.

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Remember, do something every day toward the production, promotion, marketing and branding for your book, service, product or company. Contact me to set up a consultation on moving forward.

professional-book-cover-and-interior-design

Having a Professional Book Design for your Cover and Interior

The Importance of having a Professional Book Design for  your Cover and Interior

Congratulations!  You finally finished writing your very first book and are ready to make a fortune by offering it to the public.  You have spent countless hours with research, typing, proofreading, editing, and re-editing to create the most informative and engaging publication imaginable.  All you have to do is slap a cover on it and post an advertisement on Amazon, and the money will start rolling in.  Unfortunately, this is how millions of first-time authors, novelists and entrepreneurs approach the marketing of their first book.

In order for any book or publication to achieve these highest levels of massive sales, some very critical factors must be taken into consideration.  The design of the book cover is critical, acting as a sort of “Billboard” for all of the valuable information inside.  Simple choices like title text placement and font selection can be a crucial determining factor, as well as the formatting of the interior pages themselves.  AND…. In order for your book to begin creating a buzz in the literary community, the information inside must be organized, readable, and easy-to-follow for those first few buyers.

Cover Dynamics

Many writers are not very experienced with graphic design.  This only makes sense.  You are a wordsmith and an expert in your field of expertise, not a visual artist.  A professional cover designer will take into consideration not only your targeted audience when choosing the graphics but dive into the history and mind of them too.  Images will be selected that appeal to the characteristics of the consumers who can benefit from buying your product.

The appropriate size of the book and its cover is a very important consideration.  Even the font size and typeface comes into play.  For example, if you are a rather well-known writer, then it might be to your marketing advantage to arrange the author name in a configuration other than one line.

Interior Readability

If your book content is not an easy read… why read it? One very common mistake that new authors often make is to overemphasize numerous details contained in the body of the text.  The overuse of multiple fonts, italicized words, bold text, and underlined phrases can often make the book appear somewhat disjointed and confusing to the average reader.

A professional book designer knows how to select the proper size and style of font that will make your document easier to read.  There are thousands of “little things” to look for when formatting the interior pages of any published book or novel, and a professional designer will know just how to make the reader feel like they are in an easy chair no matter where they are!.

Organization Paying additional attention to rules for the cover and proper sequencing of the interior front, middle and back contents is essential to being seen as a professional author… so be sure to choose a professional designer who makes this happen and more.

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a-blank-book-cover-in-need-of-design

There is No “Easy Button” for a Great Book Cover Design

Entrepreneurs are forward-thinking, visionary people who are always looking ahead at the “big picture” and thinking “outside the box”.  This can be our biggest strength as well as one of our most problematic weaknesses.  Because we are always looking for the most time efficient way to solve sometimes very complex business problems, we can easily overlook those critical times during our business day when our rush to find a quick and easy solution can negatively affect our marketing strategies and long-term financial goals.

 

Cover and Interior Design Boosts Sales!

There is no “easy button” when it comes to the design of a literary book cover or its interior pages.  Like it or not, we all “judge a book by its cover” to some degree.  This is only human nature, after all.  Given the massive amounts of information that can be acquired and purchased online in digital form, consumers now have more options than ever before.  If their final choice comes down to two different publications that are offering very similar information, Continue reading

Speaking about Branding at Made in the Valley Networking

Speaking at Made in the Valley Networking event with (l to r) Libby Gill, Gail Lara, Karrie Ross and Robin Quinn Nov. 19, 2013

Speaking at Made in the Valley Networking event with (l to r) Libby Gill, Gail Lara, Karrie Ross and Robin Quinn Nov. 19, 2013

 

I had a very nice time Tuesday night speaking about branding to a local networking group. I was the third speaker and a good place to be as I was able to bring it all together in to the importance of the Visual presentation and follow through for your branding direction no matter if you are branding a company, product, or book.

It was a lively evening with Libby Gill starting off the evening with asking each person in the group what their branding needs were and giving suggestions. Then on to Gail Lara sharing  her experience with the book she is currently in process with. Then to me, ending the evening on the note of design importance.

Very much enjoyed the evening. Thank you Robin and Made in the Valley.

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AUTHOR’S CORNER NIGHT    Sponsored by Mentoring/Made in the Valley

Our Topic is BRANDING FOR AUTHORS & THEIR BOOKS

Date: Tuesday November 19th, 2013
As an author, do you know your brand? What are the benefits of branding yourself and your books, and identifying your niche? How is this done? Learns the ins and outs of Author and Book Branding at our November Author’s Corner panel.

Moderator: Robin Quinn
Award-Winning Book Editor/Book Coach/Writer, with 22 years in the book biz, specializing in self-help, health, and spirituality, as well as uplifting and inspiring fiction and memoir.
www.writingandediting.biz

Our Panelists are:

Libby Gill – CEO of Libby Gill & Company. Libby is a leading PR/Branding expert. She was the brains behind the launch of the Dr. Phil Show. Clients have included Sony, NPR, and The New York Times. Libby is also a best-selling author of four books, with the latest released in August – Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands.
www.LibbyGill.com

Karrie Ross – An award-winning book designer and author with over 35 years experience in design / marketing / merchandising. Karrie works with clients to create a unique visual image and marketing focus for their personal and/or book brands. She helps authors figure out what they’re really branding.  www.bookcoverdesigner.com

Gail Lara – Gail is Founder of “Mentoring / Made in the Valley,” a company dedicated to building exceptional training programs and product sales opportunities for Women in Business. Gail is currently writing her first book called The Art of Meaningful Gift Giving.
www.madeinthevalley.net

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If you have an event that would be perfect for what I speak about, please let me know.

Posting a review to Barnes & Noble

Amazon continues to dominate online book selling that’s just how it is. But not without competition… like Barnes & Noble.

Part of selling on line is about the reviews you get and post. B&N supplies clear directions / rules for posting a review to their site.  http://www.barnesandnoble.com/reviews/review_rules.asp  They also have a Help button and it lists the many Frequently Asked Question that come their way.

Follow these steps to begin to post your review:

1) Set up an account at the B&N website at www.bn.com  Click on the “My Account” in Continue reading

We all know it's not JUST about writing the book… right?

1. Make / write your statement, book, tips, whatever…

2. Get it out there, blog, post, tweet, video, radio, articles, conferences, seminars, events

3. Do what you have to do so that as many people see your work as possible

4. Prove that you’re a going concern, timely, motivated, aware of the world, benefits

5. That you’re in this for the duration, this is who you are, your focus, goals, gift

6. You’re committed, this is what you think about all the time… your love affair

7. You’re not going to give up… hello… as though this would ever happen

8.  that nothing will stop you… you can be trusted, that you offer safety

AND

Sooner or later, others will begin believing in you just like you believe in yourself, and that’s when good things start happening.

About Writing… 10 points from PD James

PD James http://www.bbc.co.uk/news/entertainment-arts-24867584

PD James http://www.bbc.co.uk/news/entertainment-arts-24867584

I am always fascinated by the fiction writers ability to keep the story in their heads… I enjoyed the tips from PD James… and hope you do to.

I especially liked #6 as it also could pertain to an artists life.

6. Enjoy your own company: It is undoubtedly a lonely career, but I suspect that people who find it terribly lonely are not writers. I think if you are a writer you realise how valuable the time is when you are absolutely alone with your characters in complete peace. I think it is a necessary loneliness for most writers – they wouldn’t want to be Continue reading

Getting Insurance for your business…Other related subject: Small Business Insurance

This may seem off subject for my blog but I have the toughest time with things like insurance and lawyers and corporation procedures… so when I was told I needed to have general liability insurance I literally freaked! To put it mildly.

The lawyer who told me, referred me to an insurance man who said I didn’t make enough for him to bother with me! REALLY! Then the search began for a company who could write me a policy… and I called all over locally, the internet, friends gave me names… finally I realized I belonged to NASE, the National Association for the Self Employed… yes, I didn’t think of it in the first place… and they helped me.

There is a company, Hartford Insurance that has an online form for small businesses…. easy to fill out and their response was timely. Here is the web address, the company’s name is Crescent Insurance.
http://www.crescentinsurance.com/business_owners.asp

 

 

Don't forget to send a thank you note!

This tip courtesy of Rick Fishman newsletter

A “Rick Tip”

Don’t forget to send a thank you note!

I know it sounds crazy- but most people don’t send a thank you note after they do a
media interview…

Big mistake! Always send a note the the host and the producer.

In the note…
1- Thank them for having you on ( or for the interview)
2- Remember a specific item from the interview and talk about that
3- Give them your cell # and offer to be on anytime at the last minute
4- Tell how much fun you had on the show and how you got a great reaction (
phone calls and e mails etc)
5- Ask them for a “testimonial” and ask them to send it to you on their stationary (
for your press kit)
6- Ask them for an mp3 of the show ( or a tear sheet if it is a print interview)

For more tips go to http://www.plannedtvarts.com and sign up for our “TIP SHEET”
That’s it for this week
To Your Success
Rick
www.plannedtvarts.com

How to write the subtitle for your book…

When determining your subtitle…think benefits that the reader will get, think what you promise them.

Think bullet points (but don’t use them in the subtitle), think logically and think what “they” want to solve or know about. Re-read your intro, foreword and first chapter, pull out the phrases you already use and rework them into your subtitle.

Write it out in several different sequencing of words and keep it to around or under 10 words for best comprehension. Fill pages with your sentences. Keep reducing it down to more compact to-the-point phrases.

Put it aside for a few days, then go back.

Finding the time to research your market and get info from others can help you determine the best ways to move forward. I offer book consulting and coaching  sessions. Topics include: title and sub-title creation; book size, promotion, branding and marketing and answer the important questions you might have.

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Books designed with CDs – some things to consider

Should you put a CD in your book or not? or do you create a book designed with all the stuff in it that might go in the CD? good questions.

If your book is not sealed, shrink wrapped, the CD could be easily taken and then your book is not sellable and the book store will return it to you…not good. And… Continue reading

How to Create a Web Presence – Quick and Cheap! For Online and Offline Businesses

Are you an author, life coach, therapist, or small company looking to have a website and offer your services and products?

If your answer is yes… my information will be of value to you!

Offline business has its network meetings, trade shows, advertising, direct mail programs, catalogs, telemarketing, workshops and more…

Online business has its social networking Continue reading