Category Archives: BRANDING / Identity-You & Your Company, WebPresence

Branding is one of the most important aspects of any business, product or service. This category presents tips and insights for authors, experts and companies who are interested in becoming more brand savvy.

Writing Articles For Your Book, Service or Business

I’d like to say it’s tough out there, but then, it’s always been a challenge to promote a business… that’s what advertising and networking are for…and today the action of attracting targeted traffic to your website cannot be overemphasized. Fortunately, there are many different website promotion strategies you can use to drive traffic to your website. With all the new concepts, seo, spiders, and algorithms in use, directing internet traffic to your website can be your number one means of survival, especially in the world of ecommerce. Getting a high search engine ranking can be very tedious and time consuming.

There is a wide variety of strategies you can put into place—ranging from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies besides commenting on other peoples related blog posts, that you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Here are the top seven ways in which it can help expand your business.

1. More people get to see what you are doing

Be sure you are writing articles for informative on-topic subjects, you want to share them. By posting  these articles to your website or online sites such as e-zine articles and other online e-publishers, you are exposing not only your ideas but also access to your website. By the simple action of including a link back to your site you get exposure and free advertising as well.  Remember that most people are looking for information online and by filling this need with your quality articles, you will reap the benefit of more exposure and higher web traffic.

2. Increases your chance of your website being raked higher on the search results seo

Create a post page for your article, and optimize it with appropriate keywords and content that are search-engine friendly. As soon as you publish the post, search engines will review it with their spiders. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.

3. Optimizes your site for improved search engine ranking

By making your site keyword relevant, you can greatly improve the search engine ranking of your site. Remember that search engines are looking for keywords that match your site description and content.  Always provide current, useful and targeted information.  Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site when they pay attention to search-engine optimization.

4. Increases Link Popularity using other websites

Research how to submit your articles to other sites, both ones that are related to your subject and article libraries. Be sure to remember to include a link to your book website in your bio box. When other websites pick up and publish the article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.

5. Seeing your name, book title,  or company name is just more Free Advertising

Submitting your articles to other websites is another form of advertising by way of using your name, book title or business name. Avoid heavy marketing language and make the article informative and useful. In addition, by making your article relevant and helpful you are making a good impression for your book or company, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your book, product or service to your prospective customer.

6. Establishes You as a professional and your book content as important

By writing comprehensive, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your concepts and services. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.

Remember, do something every day toward the production and promotion of your book, service or company and contact me to help move you faster and effectively. There are several consulting options to choose from. Lets talk!

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What Are You Doing to Help Make Your Book Website Interesting

Make Your book website interesting.  Consider basing your build design on these two principles: 1.)  that a person is interested in themselves 2.) that they are interested in other people.”

Ask yourself “What will make your home/or/book page interesting?” Good design plays an important part in your site’s being received. AND even more if you make the benefits  clear… the ‘what the viewer gains” like on my home page I spotlight being professional, building confidence, engaging readers.  All with the value I offer in mind.  The “what” you say your product/service can do is much more attractive than a beautiful web page with weak copy.

Promote with the benefits instead of a bio,  credentials or  the features of your product/service. Put them in their proper place on your site. But your audience will most want to know the value of your service/product to them.

Try not to answer questions like, “Will it solve my particular problem?” “What will I gain?” Some universal benefits answer the how tos: getting more passion, more energy, less fatigue, more money, good relationships, more time, less trouble, less stress, less drama and trauma.  Here’s a quick tutorial on creating an interesting home page:

1. Develop a list of 10-20 benefits for your book’s topic. Let you audience know the whys…

So on your home page write about the reasons why to use  your concepts, buy your book, use your services, what they will gain, or grow or be recognized.

2. Be specific. List the benefits. Describe how your customer will feel after buying your product. For example, after you buy my book you’ll look and feel ___blah blah. Then post a picture of that examples this statement. Make your page interesting by listing specific benefits.

3. Let the passion for your book topic show in your content copy. Which arouses your interest more.. to dominate to Plan, to Convert, to stop dreaming and take action. Fill your book page with passion and create desire with your audience.

4. Develop the skill of writing headlines. Provocative titles will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out a question that causes them to ask… “What?”

Use a statement for an immediate effect. Don’t forget the power of the simple ‘How To” information title. It alerts your audience that the information that follows will be simple and easy to digest. Capture the attention of your reader with a book page filled with action, questioning,  headlines.

5. Give your links the power of benefits. See if you can avoid links that are not specific with where you are clicking to. Give life to all your links with benefits. Those left over benefits and titles you developed earlier in this article. Review each link and pretend you have to get every visitor to click on it.

Start slowly until you get what it is you need to do, remember, you have invested time and perhaps money into writing and publishing your book. Now, create the interest to your book page by giving your bulleted lists, headlines and links the power of benefits. Make it interesting and filled with benefitls and your book page and prosper!

Remember do something every day toward the production and promotion of your book, product or service and contact me to help keep you on track.

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Speaking about Branding at Made in the Valley Networking

Speaking at Made in the Valley Networking event with (l to r) Libby Gill, Gail Lara, Karrie Ross and Robin Quinn Nov. 19, 2013

Speaking at Made in the Valley Networking event with (l to r) Libby Gill, Gail Lara, Karrie Ross and Robin Quinn Nov. 19, 2013

 

I had a very nice time Tuesday night speaking about branding to a local networking group. I was the third speaker and a good place to be as I was able to bring it all together in to the importance of the Visual presentation and follow through for your branding direction no matter if you are branding a company, product, or book.

It was a lively evening with Libby Gill starting off the evening with asking each person in the group what their branding needs were and giving suggestions. Then on to Gail Lara sharing  her experience with the book she is currently in process with. Then to me, ending the evening on the note of design importance.

Very much enjoyed the evening. Thank you Robin and Made in the Valley.

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AUTHOR’S CORNER NIGHT    Sponsored by Mentoring/Made in the Valley

Our Topic is BRANDING FOR AUTHORS & THEIR BOOKS

Date: Tuesday November 19th, 2013
As an author, do you know your brand? What are the benefits of branding yourself and your books, and identifying your niche? How is this done? Learns the ins and outs of Author and Book Branding at our November Author’s Corner panel.

Moderator: Robin Quinn
Award-Winning Book Editor/Book Coach/Writer, with 22 years in the book biz, specializing in self-help, health, and spirituality, as well as uplifting and inspiring fiction and memoir.
www.writingandediting.biz

Our Panelists are:

Libby Gill – CEO of Libby Gill & Company. Libby is a leading PR/Branding expert. She was the brains behind the launch of the Dr. Phil Show. Clients have included Sony, NPR, and The New York Times. Libby is also a best-selling author of four books, with the latest released in August – Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands.
www.LibbyGill.com

Karrie Ross – An award-winning book designer and author with over 35 years experience in design / marketing / merchandising. Karrie works with clients to create a unique visual image and marketing focus for their personal and/or book brands. She helps authors figure out what they’re really branding.  www.bookcoverdesigner.com

Gail Lara – Gail is Founder of “Mentoring / Made in the Valley,” a company dedicated to building exceptional training programs and product sales opportunities for Women in Business. Gail is currently writing her first book called The Art of Meaningful Gift Giving.
www.madeinthevalley.net

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If you have an event that would be perfect for what I speak about, please let me know.

A surefire way to know if your book title is working…"I wonder what it's about?"

If you hear these words…”I wonder what it’s about?”… then your title is doing it’s job and hopefully so is your sub-title. Creating a desire for fascination and intrigue to learn more and open the book.
BUT Continue reading

BOOK DESIGN: Everyone needs a Photo… Right? Headshots and other Photo Tips

Know, like and trust. This is what we build with our books, services and website. Visuals play a big part in creating this trust. And we all know we need a photo. Just how important that photo quality is depends on how you will be using it.

If you plan to use it for web use, the resolution doesn’t have to be very high, 72dpi will work fine. But anytime you plan to use a photo for print work you need to be sure the resolution is as high as you can get for best quality reproduction. Professional photographers will make your files high resolution. You’ll also need to think about the style you want them to be. Be sure to cover all looks, suit, jacket, dress, sweater, scarf, tie, accessories or not. Do a variety for best use of time and try not to do all the photos as planned poses.

If you want to take your own photos, I suggest you consider the following:

When taking shots with your own camera be sure it is at least 7 or more mega pixels and is set at the highest resolution it will go, or ask around at your local Continue reading

Book Promotion: How to write a “live” link that helps with Promotion

Get “them” to go to your site… each time you write a post for FaceBook, Twitter or other live feed site. Each time you add your URL, you create a back-link to your site which adds to the positive aspect of your site history for search engines.

The correct way to write your link so it is ‘live’ is to be sure to use — http:// — before the www. as I’ve done above in my contact tag… this will make your domain address a live link, which means a person can click on it and they will automatically be taken to Continue reading

Branding: Do You Have A Cartoon Avatar… Want one?

It all started today when I felt the need to see me and where and what I’m doing from a new perspective… In today’s world there are many social media sites and each has a specific tone… you might find that you need, would like a lighter perspective… using a cartoon avatar to lead the way…

The self publishing industry has a lighter side to it and your branding can take several different looks when it comes to your image and social media. Continue reading

Mobile Ads Apps and the Future… where it's at and what it means

Business Insider article on the mobile ads and apps

Business Insider

I have a smart phone. Or that is what it’s called. I have apps, both fee and free. The free might not really be free just like free email services that then you have to put up with ads and pop ups, but hey…it’s free, right?

So how does that impact our future, the way we might do business down the road once the book is published. How can this work for you? What is out there by way of technology? How can you make fit into it or it into you?

I found the article by Jim Edwards at Continue reading

Creative Discussion. What is it and how important is it for your designer to get you to the right place where it happens.

Creativity…that elusive quality of being able to see things from different perspectives and extend into physically visual representations of a feeling or to motivate and inspire a desired action/reaction. An ability to ‘get into’ the thinking/responding of another, first the client, then their audience.

Just like learning to play a piano it takes years of practice to get to a place where an artist can be effective in this quality and then excel in the ability to guide a client so that a connection is made. It’s in the questions and in the bonding that is created when you discuss a project…the connection of words and feelings Continue reading

Social Media, Creating a Connection

Creating a connection with your friends on facebook.

What I had for breakfast... I shared in a photo

My breakfast post got both likes and comments, the numbers could have increased if I had more time to dialogue today with the people that “liked” it.

Posting this was easy to do. I took the photo with my iphone, then used  my facebook app to upload, comment on it and it was done. Then I waited.

I like facebook for the interaction that I can generate through the “comments” and “like” option aspects it offers. I’ve continued the activity of growing comments by asking questions relating to the image or statement I’ve made to the people who have only “liked” the post. I engage them in the conversation…ask why, when etc.

I have a friend that thinks that the “like” link is miss used as if the post is about something sad, bad, mad that “liking” it doesn’t make sense.  I pointed out to them that the “like” is used in Continue reading

Business; Branding: What Can We Learn From the Twitter Replies Option Change/Not-Changed?

bin_branding_3in

Sometimes we just need to slow down and consider our clients and their motivators.

Twitter didn’t do that in my opinion… and had to reassess their action and did a quick back-step. I was wondering just how many of their employees actually are using twitter and did they even poll them to see how they liked the function of ‘replies’. And now, we users are primed for future changes, but not in the way I think twitter intended! Improvements in their eyes but in ours, their clients, a problem, a restriction.

I like twitter. (follow me here KarrieRoss on twitter) I’ve made some really interesting connections with people I wouldn’t have normally met. It could be because of location, industry, interests… but, twitter brings us all together in a sharing capacity and, for me, that is what the replies action is all about. Being able to carry on a conversation and share it with others and at the same time spreading who I am to people who might not know me, but the person I’m conversing with…NETWORKING

Now, lets take this lesson and apply it to your book, product or business.

When positioning your business and motivating your customers always remember to see your actions from your clients perspective and ask the question “Will this add to their benefit or not?”

Remember, do something everyday toward your book design, product or small business promotion and branding.

Karrie Ross
Book Design Branding

Websites: How to Get and Use an API key for your WordPress site

WordPress is a great way to build your website and web-presence. They offer free software that loads to your server, plugins to extend the use and function of your site and themes that create the image you project. This is an easy and time effective way to get on-line and start your business within 1-3 hours depending on your skill level.

  • Are you using WordPress for your website?
  • Do you get lots of spam?
  • Do you wonder what your stats are?

Continue reading

Web-Presence: A plugin for your WordPress sites that adds a "Related Posts" section to each post.

The “Best Related Posts” plugin to use with your WordPress site is great for promoting more of your book, product and services at the end of each post you make. Why is this a good thing you ask? For your page ranking stats, your SEO of course!

Google ranks a website according to how important they look. How may pages you have and how many links you have and how good your content is, are among the top ways. But, the main way that Google determines this is by the amount of links that point to a page.

Google considers two types of links in their Continue reading

SEO tips again… I Found a Really Good Article for You to Read

Every once in awhile my radar starts looking at SEO tips just to be sure I’m on top of it and this time I ran across a website that had a really great 79-tips article of easy to understand steps to take.

image ©conversationmarketing.com

 

There is an easy subscribe to the feed through feedburner so if you are interested in learning  more be sure to sign up if even for a little while.

SEO for any website is very important as this is one of the ways your audience will find you and your book or service. Hitting your keywords correctly, creating a website that is easy to navigate and full of information and one that the search engines can easily follow will benefit you for years to come.

Branding: How to Know if You Need a Brand Consultation and How to Get the Most Out of it.

Can’t get a handle on what’s next? The how to promote your services or how to expand your product base and reach? You’re not alone. Hundreds of books, businesses, products and services are created and fail each year because their creators don’t have a handle on focus, branding direction, promotion and marketing information how-to…or motivation!

How to know you need assistance with your brand:

  1. do you get more looky-loos than buyers of your book, product or service?
  2. does your company look like it’s having a bad hair day when you look at your website, promotional materials, or copy?
  3. has all the ‘new’ ways to market your book, product or service taken it’s toll and you just ‘don’t have the time’ to get noticed on social networking sites?

It’s not always possible to do “it all” in the beginning, Continue reading