Finding a great title for your book can be one of the most challenging yet satisfying processes you will go through. The title is the purpose of your book and very important that it presents your book’s subject in the best way possible. It needs to grab your audiences attention, make them question and think and act by picking up the book and start reading and eventually purchase.
I begin asking questions of the author, making them go deep into their subconscious to dig up the answers to their who, what, where, when, why, how questions.
I ask them to begin a list of what best describes their way of looking at their book and its subject. Then I request that they talk and talk, while I listen and together we pick out the gems to begin the title development.
Sometimes the author creates a list of test titles they like and have friends comment. I’m not a fan of this being used as the only way to get a title created, but it is a good way for some authors to begin.
I read the preface, introduction and whatever parts of the book I need to, to get my mind working on questions and watch for them to develop from the reading. It’s amazing how when we read we ask ourselves questions that we’re not even aware we are asking.
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