I’d like to say it’s tough out there, but then, it’s always been a challenge to promote a business… that’s what advertising and networking are for…and today the action of attracting targeted traffic to your website cannot be overemphasized. Fortunately, there are many different website promotion strategies you can use to drive traffic to your website. With all the new concepts, seo, spiders, and algorithms in use, directing internet traffic to your website can be your number one means of survival, especially in the world of ecommerce. Getting a high search engine ranking can be very tedious and time consuming.
There is a wide variety of strategies you can put into place—ranging from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies besides commenting on other peoples related blog posts, that you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Here are the top seven ways in which it can help expand your business.
1. More people get to see what you are doing
Be sure you are writing articles for informative on-topic subjects, you want to share them. By posting these articles to your website or online sites such as e-zine articles and other online e-publishers, you are exposing not only your ideas but also access to your website. By the simple action of including a link back to your site you get exposure and free advertising as well. Remember that most people are looking for information online and by filling this need with your quality articles, you will reap the benefit of more exposure and higher web traffic.
2. Increases your chance of your website being raked higher on the search results seo
Create a post page for your article, and optimize it with appropriate keywords and content that are search-engine friendly. As soon as you publish the post, search engines will review it with their spiders. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.
3. Optimizes your site for improved search engine ranking
By making your site keyword relevant, you can greatly improve the search engine ranking of your site. Remember that search engines are looking for keywords that match your site description and content. Always provide current, useful and targeted information. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site when they pay attention to search-engine optimization.
4. Increases Link Popularity using other websites
Research how to submit your articles to other sites, both ones that are related to your subject and article libraries. Be sure to remember to include a link to your book website in your bio box. When other websites pick up and publish the article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.
5. Seeing your name, book title, or company name is just more Free Advertising
Submitting your articles to other websites is another form of advertising by way of using your name, book title or business name. Avoid heavy marketing language and make the article informative and useful. In addition, by making your article relevant and helpful you are making a good impression for your book or company, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your book, product or service to your prospective customer.
6. Establishes You as a professional and your book content as important
By writing comprehensive, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your concepts and services. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.
Remember, do something every day toward the production and promotion of your book, service or company and contact me to help move you faster and effectively. There are several consulting options to choose from. Lets talk!
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