All Posts Tagged Tag: ‘book branding’

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Promotion: Upholding the Promise of your Book

I've seen it happen over and over. Not only in the book world but in business in general. You know those networking meetings or conferences you go to where everyone mingles and talks about what they do or how they came to be at the event. Well, ever notice when the attention goes away when talking to someone who all-of-a-sudden realizes you are not "part of their planned audience?" Some thoughts to keep in mind if you are going to invest your time and money into a book/product/service: 1. The...

Book Design: What's in a Books Title?

Another conversation happened this morning with a loverly person about the title and image to use for their book cover. This is something that the author brings with them, the parts and pieces to the discussion and I play the devils advocate and asker-of-many-questions that will lead us to the final solution. That's what  it's about, really. Solution. The combination of the author and the designer together collaborating toward the best words and visual and direction...
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