Tag Archives: book cover design

Getting Insurance for your business…Other related subject: Small Business Insurance

This may seem off subject for my blog but I have the toughest time with things like insurance and lawyers and corporation procedures… so when I was told I needed to have general liability insurance I literally freaked! To put it mildly.

The lawyer who told me, referred me to an insurance man who said I didn’t make enough for him to bother with me! REALLY! Then the search began for a company who could write me a policy… and I called all over locally, the internet, friends gave me names… finally I realized I belonged to NASE, the National Association for the Self Employed… yes, I didn’t think of it in the first place… and they helped me.

There is a company, Hartford Insurance that has an online form for small businesses…. easy to fill out and their response was timely. Here is the web address, the company’s name is Crescent Insurance.
http://www.crescentinsurance.com/business_owners.asp

 

 

Don't forget to send a thank you note!

This tip courtesy of Rick Fishman newsletter

A “Rick Tip”

Don’t forget to send a thank you note!

I know it sounds crazy- but most people don’t send a thank you note after they do a
media interview…

Big mistake! Always send a note the the host and the producer.

In the note…
1- Thank them for having you on ( or for the interview)
2- Remember a specific item from the interview and talk about that
3- Give them your cell # and offer to be on anytime at the last minute
4- Tell how much fun you had on the show and how you got a great reaction (
phone calls and e mails etc)
5- Ask them for a “testimonial” and ask them to send it to you on their stationary (
for your press kit)
6- Ask them for an mp3 of the show ( or a tear sheet if it is a print interview)

For more tips go to http://www.plannedtvarts.com and sign up for our “TIP SHEET”
That’s it for this week
To Your Success
Rick
www.plannedtvarts.com

How to write the subtitle for your book…

When determining your subtitle…think benefits that the reader will get, think what you promise them.

Think bullet points (but don’t use them in the subtitle), think logically and think what “they” want to solve or know about. Re-read your intro, foreword and first chapter, pull out the phrases you already use and rework them into your subtitle.

Write it out in several different sequencing of words and keep it to around or under 10 words for best comprehension. Fill pages with your sentences. Keep reducing it down to more compact to-the-point phrases.

Put it aside for a few days, then go back.

Finding the time to research your market and get info from others can help you determine the best ways to move forward. I offer book consulting and coaching  sessions. Topics include: title and sub-title creation; book size, promotion, branding and marketing and answer the important questions you might have.

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A surefire way to know if your book title is working…"I wonder what it's about?"

If you hear these words…”I wonder what it’s about?”… then your title is doing it’s job and hopefully so is your sub-title. Creating a desire for fascination and intrigue to learn more and open the book.
BUT Continue reading

Books designed with CDs – some things to consider

Should you put a CD in your book or not? or do you create a book designed with all the stuff in it that might go in the CD? good questions.

If your book is not sealed, shrink wrapped, the CD could be easily taken and then your book is not sellable and the book store will return it to you…not good. And… Continue reading

How to Create a Web Presence – Quick and Cheap! For Online and Offline Businesses

Are you an author, life coach, therapist, or small company looking to have a website and offer your services and products?

If your answer is yes… my information will be of value to you!

Offline business has its network meetings, trade shows, advertising, direct mail programs, catalogs, telemarketing, workshops and more…

Online business has its social networking Continue reading

Book Writing: Telling Stories

From time-to-time I receive emails from people who hear about me.. here is one I received today.
Thank you David!

From: David Dantes
Subject: Telling stories

I read your entry in Poynter’s newsletter about telling stories and I CAN NOT agree more.

I’m about to start selling my first book on becoming a better lawyer, probably as an ebook.

It’s 73,000 words.
And I found that THE BEST WAY to write it was:

“Here’s a principle you need to learn to become better at this.
“And here’s the story of how I learned it.”

I’ve found that by merely repeating the title of that section to someone that’s heard the story, the story — and the principle — come back to mind rather quickly.

Thank you for your entry.
Let’s hope A LOT of writers take you to heart.
David Dantes

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Tell us what your experience has been…
Remember, keep doing something everyday toward your book and promotion.
Karrie Ross
Book Cover Designer

Photos scans for the interior of your book

I’ve written about this before… but it’s such an important subject here it is again…
I can’t encourage you enough to contact a knowledgeable professional if you are planning on having one or hundreds of photo/illustration images on the inside of you book. There are so many “if’s” involved and the wrong road could cost not only money but quality in the end product. Be sure that your images are scanned Continue reading

Will Illustrations Done in Pencil Reproduce Well for Printing?

You need to be very careful when you scan pencil. That being said, it’s used a lot. If your image is an outline, the line needs to be as solid as possible and in a 2B or softer pencil.

If your illustration is a full out image shaded etc, when it’s scanned you need to be sure that you don’t loose any of the mid-tones or make the darker areas more solid than you wanted. Pencil has a ‘shine’ quality when scanned that you might have trouble with.

Your illustrator should know how to draw to get the best results from today’s technology, be sure you let them know how their final product will be used. They might also offer the service of scanning them for you. Or you might find a professional imaging house to scan for you.

Each medium has a unique production process for them. It’s a good idea to have an open conversation with the illustrator and printer before work is done to get the best results for your final product. If you have any other questions about your book, please feel free to contact me.

That’s it. Keep doing something everyday towards your book …
Take a look at my website and contact me if you have any questions.

Karrie Ross
Your Book Designer
https://www.bookcoverdesigner.com

BEA – Book Expo America 2008 in Los Angeles

Just spent the day at the Book Expo America show (BEA). It’s big, covers two halls at the Los Angeles Convention Center. I’m glad I went. I ran into lots of interesting people and learned a lot about using this type of show to promote books.

I spoke with several publishers and distributors about a book I’ve written, learned that many distributors also publish. The ones I spoke to, do expect the author to do their own public relations in the way of getting noticed etc. They also don’t ask for a total exclusive agreement either.

This show happens each year, next year 2009 it will be in New York. I know I’ll be there the whole three days…will you?

Remember, keep doing something everyday for your book and promotion.
https://www.bookcoverdesigner.com

Case Study: needs a teleseminar line that will do a pre-set broadcast.

Case Study:

Client looking for as teleseminar/ conferencing service that will allow them to pre-tape a hour-long interview and then schedule it and play instead of doing a live interview. There logic was that a live interview has lots of unnecessary chatter that they wanted to edit out and give their listeners only the “good stuff.”

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Solution:
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Book Cover Design: BEA and How to Use it to Help you Research Interest for Your Book

I attended BEA with two intentions. First from the view of a Book Cover & Interior Designer and the second from the view of a new Author.

I noticed myself falling back into the comfort of the first since this is known to me and the way I make a living. I found many interesting services for authors from printers to doll makers for children’s books. I also came away with good information regarding what publishers are looking for to better inform my book design clients who use my services.

I attended on the last day of the show in the hopes of being a more welcomed conversation to the booth vendors, which turned out to be a good decision and I got some free books at the end!

And the second view as author being new and Continue reading

Book Design: Beginning Tips for How to Write Your Book…

You have an idea for a book. Now What? Let’s explore what it takes to write a book. Keep in mind that there are many different ways to begin writing a book and there have been many books writen on the subject. So if my article hits home in even a little way… research what’s out there for more information and start today… following your dream!

Here are a few beginning tips to writing your book:

1. What are your strengths? Take your best strength and begin there and figure out how to get the rest done through other vendor services.

2. Pick the type of book you’ll write:

–Non-fiction: how to books, self improvement, Continue reading

The Author-Entreprenuer

The current print on demand self publishing industry was built on vast numbers of hopeful people betting on the common dream of becoming a best-selling author; and some of the self publishing companies that fueled this notion skyrocketed from nowhere to being counted among the largest publishers on the planet. Ok, some of these authors were more grounded in reality, but there’s little doubt a great many were fantasizing about grabbing the brass ring.

A year ago, just about any self publishing services company website you visited was actively pitching the “dream” of becoming a published author. Hinting that perhaps you had a shot at “best seller” status and tailoring their marketing Continue reading

Amazon and Google … offer lots!

Seems that Amazon and Google offers authors so much now in the way of Marketing their books. Be sure to check out all their services. Especailly the reviewing of other books, and list making. Never know whats going to push your book over the top.

Tip: Does your Book Cover copy and visual flow?

Some book covers try to tell you every thing you’d ever want to know about what’s inside the book. You’ll see star bursts, triangles on the corners, boxed text, copy above the title, copy below the author’s name, there’s so much going on you don’t know what to look at let alone comprehend first. Then you turn the book over to the back-cover and it’s not much better.

I suggest taking a second look at exactly what all that information is going to do. Ask if it is really necessary;

1.  will it add to the interest level of the content;
2.  will it make the reader look at the back cover;
and Continue reading