Tag Archives: book design

How do I treat the cover for a second edition?

Second Edition book changes or entirely new content? Some things to consider:

  1. is it really a second edition or are you just correcting errors? Adding new info and what percentage?
  2. second editions usually apply to timely content… like text books, directories etc. content with info that needs to be updated for specific uses yearly
  3.  will you need a new ISBN or can you use the same one
  4. will the book need some kind of identifier on cover that states it is new info, use year, or second edition, or edition 2 etc.
  5. the cover can be kept pretty much the same if you want, but I suggest putting an identifier of a different color somehow to make it perfectly clear its a new edition.
  6. can you and will it benefit you to get new reviews to post along with old ones …  will it be good to state that the review is from the first edition.
  7. there might be other items that will need to be done depending on your type of book.

Contact me to help with your book design, marketing and promotion. Start with a consulting session and we’ll build from there.

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Remember, do something every day toward the production and promotion of your book, service or company and contact me to help move you faster and effectively. There are several consulting options to choose from. Lets talk!

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Karrie Ross is an award winning author of a parenting book and childrens picture book.

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Association of American Publishers

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Publishing a book challenges your brian… Huffington Post

Tip: Blogging Happy…not just about the New Year!

Happy New Year! We hear that every year at this time… only 5 more days to go. Do you know what you’ll be doing? Will you start that blog to promote your book, it’s subject, your focus, your sharing with the world the who you are?

Do you have a website… that has a blog? If not, why? This is one of the best tools for beginning your journey in promotion. Next is social media. No, it’s not easy or quick or even fun at times. BUT remember you are on a mission to find a place for your voice, a place to join a community and participate.

Blog is a place like home, somewhere to write your daily thoughts and share the what is on your mind… if you haven’t got one… start it today…if you don’t have a website… call me, I’ll help you set it up so your happy can be shared.

Remember, do something every day toward the production and promotion of your book, service or company and contact me to help move you faster and effectively. There are several consulting options to choose from. Lets talk!

 

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Tip: Seasons Greetings! and Now is the time to Start/Finsih That Book!

Yep, it’s the Holidays and soon to be new year… what are your plans? How will you spend your time? Will you choose to write a book… could just be a little tip book… or that novel you have in your head in your day dreaming hours. START NOW!

Write out that idea, find a folder and start putting your thoughts in it. What do you want to share? Your notes will grow into that something more and eventually you’ll see the outline and main purpose.

or

Finish what you’ve started, finalize that manuscript and contact me. Lets get this moving along to a final product you can share with people who have the same interest, the same desires, the same questions. What you know IS important and sharable. Create the final title, firm up your selling points and how to promote…

Remember, do something every day toward the production and promotion of your book, service or company and contact me to help move you faster and effectively. There are several consulting options to choose from. Lets talk!

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Tip: Purpose and intent-writing for why?

I’m not just a book designer, I also write and put books together. The book I wrote was about parenting, it received several awards, that made me happy. I wrote it for another project I was working on at the time, I needed to “become a bigger person” so I took a subject that I knew about and wrote. It took me 9 months… HA! just like a baby… and then I started promoting it. The purpose was to move me along to the “bigger self” and intent was to pass along what I had learned on my want to being a parent.

I also put books together. I’m an award winning fine artist as well as author. I love the communities I associate with. I am currently on my second book spotlighting the community of Los Angeles artists I know. This might not be a big seller but it has a purpose of sharing what I’m interested in and an intention of letting other people see how I think and they become more aware of other the lives of other artists.

PURPOSE AND INTENT. What the why Continue reading

IBPA … a good place to start

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I took a trip over tot he IBPA website to search out their mailings to libraries since so many of the authors I’ve been working with are interested in library distribution.

I found a couple pages you might not know are there.

The IBPA has a page and special marketing offers I’ve used Continue reading

What Are You Doing to Help Make Your Book Website Interesting

Make Your book website interesting.  Consider basing your build design on these two principles: 1.)  that a person is interested in themselves 2.) that they are interested in other people.”

Ask yourself “What will make your home/or/book page interesting?” Good design plays an important part in your site’s being received. AND even more if you make the benefits  clear… the ‘what the viewer gains” like on my home page I spotlight being professional, building confidence, engaging readers.  All with the value I offer in mind.  The “what” you say your product/service can do is much more attractive than a beautiful web page with weak copy.

Promote with the benefits instead of a bio,  credentials or  the features of your product/service. Put them in their proper place on your site. But your audience will most want to know the value of your service/product to them.

Try not to answer questions like, “Will it solve my particular problem?” “What will I gain?” Some universal benefits answer the how tos: getting more passion, more energy, less fatigue, more money, good relationships, more time, less trouble, less stress, less drama and trauma.  Here’s a quick tutorial on creating an interesting home page:

1. Develop a list of 10-20 benefits for your book’s topic. Let you audience know the whys…

So on your home page write about the reasons why to use  your concepts, buy your book, use your services, what they will gain, or grow or be recognized.

2. Be specific. List the benefits. Describe how your customer will feel after buying your product. For example, after you buy my book you’ll look and feel ___blah blah. Then post a picture of that examples this statement. Make your page interesting by listing specific benefits.

3. Let the passion for your book topic show in your content copy. Which arouses your interest more.. to dominate to Plan, to Convert, to stop dreaming and take action. Fill your book page with passion and create desire with your audience.

4. Develop the skill of writing headlines. Provocative titles will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out a question that causes them to ask… “What?”

Use a statement for an immediate effect. Don’t forget the power of the simple ‘How To” information title. It alerts your audience that the information that follows will be simple and easy to digest. Capture the attention of your reader with a book page filled with action, questioning,  headlines.

5. Give your links the power of benefits. See if you can avoid links that are not specific with where you are clicking to. Give life to all your links with benefits. Those left over benefits and titles you developed earlier in this article. Review each link and pretend you have to get every visitor to click on it.

Start slowly until you get what it is you need to do, remember, you have invested time and perhaps money into writing and publishing your book. Now, create the interest to your book page by giving your bulleted lists, headlines and links the power of benefits. Make it interesting and filled with benefitls and your book page and prosper!

Remember do something every day toward the production and promotion of your book, product or service and contact me to help keep you on track.

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10 Publishing Tips that Assist – it’s the little things…

Here you are, thinking…what, how am I going to finish, design, publish and promote my book?
Some of you who are more familiar with my posts know I end with the statement of “Remember, do something every day toward…..” There is such power in this statement, please remember it.

Here are 10 things/actions/thoughts for you to consider:

  1. One of the things I found most daunting about writing a book was all the rewrites….UNTIL I realized how great the book turned out because of them.
  2. Research. One can never gather enough information. Whether it’s about your subject or how to self publish or promote. Spend time every day on the net reading
  3. Talk with like minded people. Open up to them and share your passions your book.
  4. Go read the first part of another book. Or the table of contents. Maybe the book is only about business, or even cooking…
  5. Go for a 15 min walk. Look at what’s around you… absorb
  6. Type in your website URL, look at your site and see how YOU react… is it what you thought? If not, change one thing and see how that works.
  7. Take out your camera/video/smart phone make a 30sec spot or shoot yourself doing something and write about it
  8. Go to or open a Google Account and set up google alerts
  9. Go to a book reading or signing…
  10. Talk to someone you don’t know and share these publishing tips

It’s nice to know that you can do things that help further your book or service. Even a laugh on the phone while talking to someone can open a door and move you to a new space. People like to be acknowledged as do you. Don’t miss a beat.

Remember, do something every day towards the production and promotion of your book, service, product or company… then contact me and let move it further forward.

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Creativity is Art which includes writing…

Creativity is art. Resistance if futile? And if you watch Star Trek you will know that is what the Borg say. AND this was first written out. Yes, a writer wrote it for an actor to read and it was creative and became art in the making. Something risky. Something that hit us to the bone of being human.

Write I say, Write. and keep writing until the book is done. Change the world and invite us to join you. We’re all in this together.

Sometime today, go out side and look at the sun or the moon and then extend your thinking to the actuality that everyone in the world is looking at the same one item, the sun/moon that you are seeing. Oh it might be in a different location in the sky but there just the same… get to the deep human of your being and you will find a connection… and connection is in art, in writing.

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Remember, do something every day toward the promotion, marketing, branding, research for your book, product, service or business. Contact me for consulting on moving it all forward.

Promotion: Upholding the Promise of your Book

I’ve seen it happen over and over. Not only in the book world but in business in general. You know those networking meetings or conferences you go to where everyone mingles and talks about what they do or how they came to be at the event. Well, ever notice when the attention goes away when talking to someone who all-of-a-sudden realizes you are not “part of their planned audience?”

Some thoughts to keep in mind if you are going to invest your time and money into a book/product/service:

1. The $$$$  phone call when an individual or company calls for info on your book and services?

Always pay attention to the person on the other end of the line, you never know who they know or what their real reason is for calling. I recently answered a call from a person asking about my Feng Shui only to end up with a spot on a radio show about my book design. Pay attention.

2. When a situation you find yourself in is exactly what your book/services are about… what then…

Keep in mind, this person might have no idea what they are saying or projecting. Your introduction sets a tone for relating. Be sure you are exacting YET not pushy in tone or language this might be your next client. I once was in line at the grocery store when the person behind me commented on something I was buying. I almost didn’t respond when the little bell in my head when ding-ding. I turned and started with a funny statement to break the ice and then went into a full conversation about how I do feng shui and how the product fit into a solution. They took my business card.

3. When a new referral shows up, all that time and effort into the initial phone calls getting to know what they are looking for only to get a “Thank You” email that they went with another service/product. 

I like to look at these instances as learning experiences, and review them, make note of where the conversation might have gotten off-track and then move on. The next call will be a commitment. Keep the balance of forward movement, once you get stuck might bring this to a stop. Remember to send a thank you response back to them, that way they are left with a positive memory to the experience with you.

4.  When your question is met with neither a pleasant nor interested response from the so called “expert?”

Hey, it’s their loss. Make a mental note not to do the same when it’s your turn in the front of the room and it is your book and your passion and your subject being discussed. This is what you are waiting for.

Hope these helped put a little into your thinking cap, awareness helps open doors. AND that once you do have a book and start promoting it… this is YOUR LIFE now… the passion you share.

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Remember, do something every day toward the production, promotion, marketing and branding for your book, service, product or company. Contact me to set up a consultation on moving forward.

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There is No “Easy Button” for a Great Book Cover Design

Entrepreneurs are forward-thinking, visionary people who are always looking ahead at the “big picture” and thinking “outside the box”.  This can be our biggest strength as well as one of our most problematic weaknesses.  Because we are always looking for the most time efficient way to solve sometimes very complex business problems, we can easily overlook those critical times during our business day when our rush to find a quick and easy solution can negatively affect our marketing strategies and long-term financial goals.

 

Cover and Interior Design Boosts Sales!

There is no “easy button” when it comes to the design of a literary book cover or its interior pages.  Like it or not, we all “judge a book by its cover” to some degree.  This is only human nature, after all.  Given the massive amounts of information that can be acquired and purchased online in digital form, consumers now have more options than ever before.  If their final choice comes down to two different publications that are offering very similar information, Continue reading

We all know it's not JUST about writing the book… right?

1. Make / write your statement, book, tips, whatever…

2. Get it out there, blog, post, tweet, video, radio, articles, conferences, seminars, events

3. Do what you have to do so that as many people see your work as possible

4. Prove that you’re a going concern, timely, motivated, aware of the world, benefits

5. That you’re in this for the duration, this is who you are, your focus, goals, gift

6. You’re committed, this is what you think about all the time… your love affair

7. You’re not going to give up… hello… as though this would ever happen

8.  that nothing will stop you… you can be trusted, that you offer safety

AND

Sooner or later, others will begin believing in you just like you believe in yourself, and that’s when good things start happening.

About Writing… 10 points from PD James

PD James http://www.bbc.co.uk/news/entertainment-arts-24867584

PD James http://www.bbc.co.uk/news/entertainment-arts-24867584

I am always fascinated by the fiction writers ability to keep the story in their heads… I enjoyed the tips from PD James… and hope you do to.

I especially liked #6 as it also could pertain to an artists life.

6. Enjoy your own company: It is undoubtedly a lonely career, but I suspect that people who find it terribly lonely are not writers. I think if you are a writer you realise how valuable the time is when you are absolutely alone with your characters in complete peace. I think it is a necessary loneliness for most writers – they wouldn’t want to be Continue reading

How to write the subtitle for your book…

When determining your subtitle…think benefits that the reader will get, think what you promise them.

Think bullet points (but don’t use them in the subtitle), think logically and think what “they” want to solve or know about. Re-read your intro, foreword and first chapter, pull out the phrases you already use and rework them into your subtitle.

Write it out in several different sequencing of words and keep it to around or under 10 words for best comprehension. Fill pages with your sentences. Keep reducing it down to more compact to-the-point phrases.

Put it aside for a few days, then go back.

Finding the time to research your market and get info from others can help you determine the best ways to move forward. I offer book consulting and coaching  sessions. Topics include: title and sub-title creation; book size, promotion, branding and marketing and answer the important questions you might have.

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How to Create a Web Presence – Quick and Cheap! For Online and Offline Businesses

Are you an author, life coach, therapist, or small company looking to have a website and offer your services and products?

If your answer is yes… my information will be of value to you!

Offline business has its network meetings, trade shows, advertising, direct mail programs, catalogs, telemarketing, workshops and more…

Online business has its social networking Continue reading