Tag Archives: book design

Tip: Making your book interior design more interesting

Your interior is not just words. It’s a feeling, a concept, a “listen to me” dialog you would like the reader to first purchase it and then of course to keep reading it.

Making it visually interesting for the ‘flip-though’ is really important… and I’m not talking boxed text, which can get to be too much for the flipper to comprehend. Here are three ways I suggest to authors for making their interiors more compelling and interesting.

  1. photos: I’m not talking tons but one for each chapter to set a tone is good.
  2. Quotes or statements at the beginning of the chapter, to be used Continue reading

Book Award Shows Can Be Your Friend

Be sure to get a list of Award Shows and submit your book. Having a sticker to put on your website and book will do wonders for being seen as an expert.

The obvious category to submit to is your fiction/non-fiction, and then the specific category of your book subject… but don’t forget about submitting for cover and interior design and formatting, editing, or one of the other “not-your-subject-category” that is offered by the show, take some time and look over what they offer.

This is also a good way to see about getting a review, maybe from one of the judges of your category. And remember, honorable mention is an award too.

Here is a short list of some you might want to check out…

Book Awards

Commonwealth Writers Book Award
City of Calgary W. O. Mitchell Award
Next Generation Indie Book Award
Hawaii Book of the Year Award
Nautilus Book Award
USA Book Award
IPPY Book Award
Ben Franklin Book Award Continue reading

Book Design: Should I Put an Order Form in My BooK?

The question of the book order form is often asked… do I or don’t I… and if I do, how many do I put in the back of the book?

I figure if you have the space, the pages based on the signature count from your printer, why not include an Order Form.

The form can help increase visibility in several ways:

1. Can be given to a friend if they are interested in the book.

2. Can list quantity sales costs or at least let the reader know this is an option. Groups might be interested depending on what your subject matter is.

3. If your book is picked up by a Library, the form(s) allow for readers to contact you.

Be sure to include the following on your form.

1. Your company contact information including, website, fax and Continue reading

How Do I Find A Great Title For My Book?

Finding a great title for your book can be one of the most challenging yet satisfying processes you will go through. The title is the purpose of your book and very important that it presents your book’s subject in the best way possible. It needs to grab your audiences attention, make them question and think and act by picking up the book and start reading and eventually purchase.

I begin asking questions of the author, making them go deep into their subconscious to dig up the answers to their who, what, where, when, why, how questions.

I ask them to begin a list of what best describes their way of looking at their book and its subject. Then I request that they talk and talk, while I listen and together we pick out the gems to begin the title development.

Sometimes the author creates a list of test titles they like and have friends comment. I’m not a fan of this being used as the only way to get a title created, but it is a good way for some authors to begin.

I read the preface, introduction and whatever parts of the book I need to, to get my mind working on questions and watch for them to develop from the reading. It’s amazing how when we read we ask ourselves questions that we’re not even aware we are asking.

Contact me to learn more about my book design, interior formatting, web presences AND consulting services.

Some interesting facts about margins on the interior of your book.

What is a margin?

It’s the space between the trim edge and the text box copy area.  They border your text box at the top, bottom, outside and inside or gutter edge. This is what I consider ‘white-space’ and helps keep the text in a safe space called the “live area” of the layout file.

Some things to know about margins for your cover and interior:

  1. Margins overall can vary in size depending on the look and readability you are looking for in your design.
  2. Interior margin: The gutter margin, the inside or binding edge, should be wider than the outside margins, this will put less stress on the binding edge and spine when the book is opened and read.
  3. Margins in general, do best when they measure at least .5 inch for top, bottom and outsides, and at least .75 for gutter margins.
  4. If your margin is too small/narrow, you might lose some of your content when the final printed book is trimmed. Offset print trimming  seems to be more accurate than the POD print trimming.
  5. Cover: Maintaining proper cover margins can make or break your book cover design for the front and the back. Getting too close may cut off important information.
  6. Cover: There are different standards for each type of cover, paperback, hardcover dustjacket or lithowrap.
  7. Note to remember: When you have your interior formatted be sure to pay attention to the margins.

Creative Discussion. What is it and how important is it for your designer to get you to the right place where it happens.

Creativity…that elusive quality of being able to see things from different perspectives and extend into physically visual representations of a feeling or to motivate and inspire a desired action/reaction. An ability to ‘get into’ the thinking/responding of another, first the client, then their audience.

Just like learning to play a piano it takes years of practice to get to a place where an artist can be effective in this quality and then excel in the ability to guide a client so that a connection is made. It’s in the questions and in the bonding that is created when you discuss a project…the connection of words and feelings Continue reading

Book Design and Writing: Using Stories in your writing…

When you are in the process of collecting resources and data, don’t forget to write about yours or others experiences, stories leave a profound impression on your readers minds. Your stories will influence them more because they are able to relate to them. Some ways to use stories: open the chapter with one that best illustrates the point of the chapter; insert within the chapter a story as a teaching aspect. You might even solicit stories from friends to use, be sure to have them sign a rights to use statement for you.

When you get the hang of using stories you won’t want to be without them, they will move your book along in ways that you’ll never believe until you write it.

Remember, do something every day toward your book and promotion.

Karrie Ross
Click here to go to website.

Book Design: The 2008 Olympics and What It Has in Common with Writing…

It seems like the Olympic trials 2008 was just yesterday, yet it was weeks away. It comes every 4 years and we all gather around watching top athletes do their thing… their passion and excellence showing in every breath they take.

They’ve worked hard for this, studied, researched and practiced over and over the skills necessary to succeed…and place for their category. Most likely this has been a lifetime goal, to be a participant in the Olympics, to belong to that special group.

As an author you too have your own special Olympics. The book you are writing takes special preparation. Over time your book becomes a bigger part of you and your life. You find that you think about your subject and the next piece of information you will share. You are following your passion.

Keep it up. Create the passion that makes you a gold metal winner too!

Enjoy the journey!

Book Design: 7 Questions to Ask For What to Do About the Sales and Promoting of Your Book…

What is it about the prospect of having to sell and promote our new book design that makes us think we don’t know anything? We wake up to the process of sales every day. It begins with us asking what we’re going to wear and progresses into who we talk to at work. The process of creating rapport, stating benefits and follow though with each action we take… which is really all aobut the sales or promotion of us! Think about it?

So, lets take a few minutes to see what that might mean to our book?

1. Is the topic interesting?

2. Have we shared benefits throughout the text?

3. Have we taken the time to really show we care about how the book is perceived by having the cover and interior professionally designed?

4. Does the back cover pull the reader in?

5. Are we blogging?

6. Have we checked with local book stores?

7. Have we gathered relevant magazines?

These are just a few of the techniques needed to develop for the sales and marketing of our book… after all, it is our business card. Right?

And when you start thinking about all the ways you already unconsciously sell yourself… how hard can it be to do the same for your book? Thinking your book branding, marketing and promotion early on, getting a head start can make all the difference in the world to how you and your book move forward.

Book Design & Writing: Happy New Year! It's Time to Write…

May the new year bring you many new experiences.

What was last year about for you? What was the most exciting experience? Did you write about it? Is it part of your existing book?

Books come from all around us, the places we go, the things we do, the people we know.

Start that book today!

Remember, do something every day toward your book and promotion.

Karrie Ross
Click here to get to the website

Book Design: Should You Become a Self Published Author?

Becoming a self published author can be very rewarding. It’s not difficult, especially if you look at what it takes to write a book! Which, with the proper motivation and research, isn’t that difficult either. However,it does take a certain amount of commitment to get going. So here are a few tips I’ve learned to help you on your way.

First a little history of self publishing, according to information from “Dan Poynter’s Self Publishing Manual,” Mark Twain, Zane Grey, James Joyce and several others all self published! Its worked for them and with a little hard, yet interesting work, it can work for you too!

Here are some sure fire Incentives for becoming a self published author:

1. Control: As mentioned above, you’ll be the one incharge of all the parts, design which means you’ll have control of the way your book cover design and interior formatting will look, editing, printing, and public relations.

2. Money and speed: You’ll make a larger profit on each sale of your book as well as get it published faster.

3. Tax advantages: Becoming a publisher is opening a business and be sure to ask your accountant about the deductions you can take.

4. Recognition: A book is the biggest business card you can make! Your own book will put you in the category of expert and will open up speaking engagements and build self esteem.

5. Challenge: becoming a self publisher will grow your knowledge and view of the world. The feeling of accomplishment you’ll feel is priceless.

Now the only question is, “Should You Self Publish Your Book? Contact me for a personal consult and receive the Self Publishing Tips booklet when you reserve your hour.

Book Design & Marketing: Seth Godin and how to get their attention…?

There is a reason this man sells so many books in his field…

This is all about niches and why…it’s about how do you see your product, book, or service… it’s about learning to get into the listening of your specific audience… what are you going to do now?


Remember, do something every day toward your book and promotion
Karrie Ross
Your Book Cover Designer
Use this link to go back to the website

Business; Branding: What Can We Learn From the Twitter Replies Option Change/Not-Changed?


Sometimes we just need to slow down and consider our clients and their motivators.

Twitter didn’t do that in my opinion… and had to reassess their action and did a quick back-step. I was wondering just how many of their employees actually are using twitter and did they even poll them to see how they liked the function of ‘replies’. And now, we users are primed for future changes, but not in the way I think twitter intended! Improvements in their eyes but in ours, their clients, a problem, a restriction.

I like twitter. (follow me here KarrieRoss on twitter) I’ve made some really interesting connections with people I wouldn’t have normally met. It could be because of location, industry, interests… but, twitter brings us all together in a sharing capacity and, for me, that is what the replies action is all about. Being able to carry on a conversation and share it with others and at the same time spreading who I am to people who might not know me, but the person I’m conversing with…NETWORKING

Now, lets take this lesson and apply it to your book, product or business.

When positioning your business and motivating your customers always remember to see your actions from your clients perspective and ask the question “Will this add to their benefit or not?”

Remember, do something everyday toward your book design, product or small business promotion and branding.

Karrie Ross
Book Design Branding

Which is correct….Forward or Foreword?

I see this all the time…and which is correct?

Let’s refer to the dictionary.

Forward: ahead of time; early; moving toward a point in front; progressive

Foreword: an introductory remarks, preface or prefatory note

The answer IS……….FOREWORD!

don’t forget it and be sure your book uses the correct spelling.

BOOK DESIGN: What information goes on a hardcover dust-jacket.

What copy goes on the dustjacket? If you look at books around your house you’ll find a mixture of possibilities. The list below is a starting point and allows for mix and matching… and, you don’t have to put all of these on your cover. I’ve seen a book with just one testimonial on the back or a quote in the front flap or no author photo.

Hardcover dust-jacket front and back flaps copy.

Options are listed use one per position, not all.

1.) Front-inside Flap

Self Publishing: A success story for Bunny!

From time-to-time I received emails thanking me and telling me about success stories. Here is one I received recently from Bunny Mitchel in the UK.

From: “bunny mitchell”

Hi Karrie
I just wanted to write to thank you, most sincerely for all the emails you have sent me with advice on self publishing. I have found them so helpful and, working on a tight budget, have really appreciated this free advice.

The best advice you gave me was to do something every day towards my book. I am excited to be having a book launch on 4th August and already have over 60 pre-publication orders.

Thought you might like to see my book cover design that I made with your guidance. I am very proud of it.
Thank you once again
Bunny Mitchell
Thank you Bunny!
Tell us about your book or story. Use the comments section below.
Remember do something everyday toward your book and promotion.
Karrie Ross

Book Cover Designer