Tag Archives: book marketing

Reviews…how they help move your book sales

Amazon and most other book sales sites depend on the reveiws buyers give to the books that are listed…so…list some…there is absolutely no reason why you shouldn’t post a review of your own book!

Extend your opinion to possible readers…don’t let your book just sit there waiting for a review…take the initiative and put the first one up yourself.

The websites algorithm examines the number of reveiew and rank of the reviews when determining exposure levels… and we all know what that means!

Call your friends, family, anyone you know to submit a review and make them 5-star reviews, and state that your book was informative and helpful or any other appropriate words that will motivate that next person out there looking to buy your book. The Amazon computer likes books that receive 5-star and considered helpful information.

Solicit reviews from others, after you write a review for yours begin writing reviews on all the books you’ve read and post to their listings rememebering to mention your book in the review…(for example, “this review by the author of –name of your book here— or also recommended by the author of — name of book and info —-

Want book sales? Get yourself a 'Platform'

Is there a realistic formula to generating substantial book sales without a gazillion dollar marketing campaign or a rave reveiw from Oprah? There is, and it amounts to building a “platform” – industry lingo for a regular column, blog, newsletter, or seminar that allow an author to pitch to a ready-made audience.

An increasing number of nonfiction authors who have found success these days have parlayed their platform into book sales; T. Harv Eker, Jeffrey Gitomer, Rick Warren, and Joel Osteen (among others) are hitting the bullseye because they built an audience before they wrote their books which is why we’re seeing so many successful bloggers landing book deals with major publishers lately.

Posted by: Kareen on Apr 03, 05

Business; Branding: What Can We Learn From the Twitter Replies Option Change/Not-Changed?

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Sometimes we just need to slow down and consider our clients and their motivators.

Twitter didn’t do that in my opinion… and had to reassess their action and did a quick back-step. I was wondering just how many of their employees actually are using twitter and did they even poll them to see how they liked the function of ‘replies’. And now, we users are primed for future changes, but not in the way I think twitter intended! Improvements in their eyes but in ours, their clients, a problem, a restriction.

I like twitter. (follow me here KarrieRoss on twitter) I’ve made some really interesting connections with people I wouldn’t have normally met. It could be because of location, industry, interests… but, twitter brings us all together in a sharing capacity and, for me, that is what the replies action is all about. Being able to carry on a conversation and share it with others and at the same time spreading who I am to people who might not know me, but the person I’m conversing with…NETWORKING

Now, lets take this lesson and apply it to your book, product or business.

When positioning your business and motivating your customers always remember to see your actions from your clients perspective and ask the question “Will this add to their benefit or not?”

Remember, do something everyday toward your book design, product or small business promotion and branding.

Karrie Ross
Book Design Branding

Which is correct….Forward or Foreword?

I see this all the time…and which is correct?

Let’s refer to the dictionary.

Forward: ahead of time; early; moving toward a point in front; progressive

Foreword: an introductory remarks, preface or prefatory note

SO
The answer IS……….FOREWORD!

don’t forget it and be sure your book uses the correct spelling.

Media Kits after your Book Design

Sun Sep 10, 2006

Once your book design is done be sure to creat a media kit an important part of your marketing. A kit is your resume, it tells and shows what you’re about. It should include: a short bio, image of your book cover, contact information, list of questions you can answer, book flyers, business card, poster, bookmark, any news media tie ins, what your product / service is and web link etc. Once your kit is assembled, Media professionals will have all the info necessary to determine what you offer for their interviews. Contact me to assist you with your media kit… karen@bookcoverdesigner.com

https://www.bookcoverdesigner.com

Mailing Lists for Self Publishers PR and Reviews

Once your book design is done don’t forget to market it….

Magazines, newsletters and newspapers with book review columns. Advertising space is expensive. Editorial space is free. Put together your own list of industry publications to send articles and press releases to and find out who to send review copies of your book.

Review copies and news releases are your least expensive and most effective form of book promotion.

Set up dealerships with associations. Mailing Lists for Book PR and Reviews

Finding the time to research your market and get info from others can help you determine the best ways to move forward. I offer consulting sessions for self publishing authors with topics of discussion on; book size, promotion, branding and marketing and answer the important questions you might have.

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Barcodes being made without knowing price??

Book Design: Barcodes need a price!

When you purchase your ISBNs you might be asked to also have barcodes made. This will cause the barcode to be made with a 90000 number in the place of your price and this might cause problems with distributors and retailers. Barcodes are easy to have made “as you need them” there are many online services. I recommend that you wait until you have a book/project to assign, one that you know the price for and then have the barcode made up.

https://www.bookcoverdesigner.com

Book Titles – Where do they come from?

I get asked a lot about book titles, the “How do I develop one and know if it’s a good one?” question.

I’ve found when I’m asked to help with the title, I go through a series of questions with the author, digging deep into the why, how, what motivated them to write the book in the first place… then we dialogue and I usually am the ‘devils advocate’ coming up with as many arguments, ahem, questions, as possible so we flush out what the underlying concept is. the process I use can be different for each client that asks for this service. We all have a different way or system that we think and I elicit from the author theirs.

Whew…!

For sure one way is to write down a bunch and have people vote, another way is to go through the manuscript looking for ‘themes’ and writing them down, also any re-occurring words and then haul out the Thesaurus and create a whole other list.

Then, start creating phrases of 3-5 words, short preferable. Look at them over and over and keep reworking them until you get what you want. Hopefully, from a designers point of view, there will be some ‘meat’ in the title to assist with the sell. I’ve know a book to be written with one title and end up with a totally different one when it’s done. .. kind-a like a movie script!

And, of course, keeping in mind who the audience is for you book. What are their interests, mind-set, demographic, etc that are another part of the equation.

Your BookCoverDesigner.com

Information for getting Celebrity Testimonials

Get those “more-bang-for-your-buck’ testimonials for your back cover…This online database contains contact information for celebrities managers, agents and more…for over 54,000 celebrities and public figures worldwide. http://www.contactanycelebrity.com

Book Cover Design Ideas for Authors About Writing Books!

I get many calls from authors…all writing their ideas, their passion, their life, their experiences. And what the book cover design idea could be for their book.

This is one of the most powerful parts of being an author and writing. The act of sharing your stories with the rest of us. The ability to decide on what your book cover design idea will be that best gets your ideas about your target subject out to the rest of the world.

If you find you are having writers block you might try talking into a recorder and then having it transcribed. Take a look at other books in your category and consider what makes your content different, what are the talking points and how would you “image” that?

This is one way many authors I know get through the tough parts. You’ll still need to edit it but at least you’ll have something to start with.

Book Cover Design: Promoting Your Book With Articles…

How does one promote their book? “Persistence and determination” are the best ways.

I suggest you plan to do two or three things on an ongoing basis, you’ll find this will eventually bring you the notoriety you are looking for.

Articles are one of the first and best ways for getting noticed.

The 5 Tip format is as follow:

1. create an outline – list several important points of relatedness from your book to current news and events

2. create a title that covers several keywords relating to the subject you’ve choosen

3. think about what is next for your audience to be interested in

4. take your list and explain 2-3 of the points in greater detail

5. determine what your audiences’ desires are and write a little about how your book can help

People want more information, and if you offer them easy ways to get it, they will respond with interest.

No matter what your subject, writing articles will help you take the first step to promoting your book.

Book Cover Design: Twitter… interesting for the person on the go…

Whoever “created” twitter certainly had their finger on the pulse of the world marketers and business people.

Only allowing 140 character posts at a time really gets you to consolidate your message. I’m finding it a lot of fun… and it’s a good way for you to get the word out for your own book, product, service or company. It does take time but there are programs that will assist you in it’s management and if you connect it to your blog and facebook accounts you can have it auto-tweet when you make a post.

There are many people out the who are specializing in how to us twitter… do a search and start your account today.

I invite you to join my tweeting at http://www.twitter.com/bookcoverdesign and click around and get your own thing going

EAN Barcode Placement on Back Cover

Distributors and retailers might different requirements for your EAN barcode. Be sure to check with them before approving your cover design. Here is a list that was sent to me from one of my customers distributors.

EAN Barcode Placement on Back Cover

(1) Bar Code: Only the EAN 13 bar code will be permitted on the back cover. The UPC bar code is not to be printed on the back cover/cover 4.

(2) EAN 13 Bar Code: The EAN 13 bar code must appear on the back of the book and include the isbn printed out in a consumer readable format above the bar code.

(3) EAN 13 Bar Code Price Extension & Price: You must now include the price in the EAN bar code price extension. Many publishers have not been including a price in the bar code extension. This is now a requirement of our major customers.

(4) Consumer Readable Price: There must be two US prices on the book. The first is in the bar code as mentioned above. The second is a price that i s printed somewhere on the back of the book in consumer readable format in 9 point or larger font. If there is just one currency shown on the book, it could read, for example, $12.99. If there is more than one currency it should read US $12.99.

(5) Bar Code Size: The size for EAN 13 bar codes can be no smaller than 7/16″ x 1 3/4″ wide. This is a new requirement by our accounts, including Barnes & Noble. Some publishers have been told by international designers/printers that the bar codes can be smaller. They must meet this minimum size or NBN will be charged for stickering to the compliant size and NBN will rebill you.

(6) Placement: The EAN bar code must be located on the bottom right corner of the back cover.

Finding the time to research your market and get info from others can help you determine the best ways to move forward. I offer full book design for cover and interior, branding and informational consulting sessions for self publishing authors

Sending Press Releases after your Book Design

Press Releases are information you share to get others excited about your book.

The first eliment is your hook, put that in the first paragraph. This is the come-on copy why they need to read more.

In the second paragraph, state the benefits, what one will get from your information, what is the angle. If you have one, add a photo of your book cover designed, either on a separate sheet or within the text of your release.

Use the third paragraph to tell them a little about your credentials.

The last paragraph is where you might list a few questions or topics your book relates to in a news-worthy way. Your call to action and offer your time for an interview.

Be sure to end with your name and contact info. For more information or to set up an interview call: Your Name, phone: 1-000-000-0000 or email (insert your email address) and end it with # # #

 

Pointers to Help Sell Your New Book

Help your book sell follow these tips: write a great informative book for your specific audience. Have a great cover created by a professional designer like me… KarenRoss.com. Have a few friends read your first chapters and take their comments to heart… they are you audience too!——Write your 5-10 selling bullet points why your customers need this book or what they will learn from it…your customers will appreciate knowing more…——Write articles on your subject and offer it to online free article sites as well as specialty publications. Always include your web address and phone number.

https://www.bookcoverdesigner.com

Increase Your Revenues with Information Products

Once you’ve publisned your book(s) and have created a list of readers interested in your subject matter and wanting more from you… Capitalize on providing them with extended info materials. Create several short Books, E-books, Special reports, Audio recordings, Teleseminars, Video/DVD programs, Training courses, Computer-based training (CBT), Workbooks, Tips booklets, Seminars, Workshops, counseling sessions, articles or anyother form of electronic product and promote them with your newsletter. There are companies set up especially for this type of sales and distripution. You have many access options, downloadable, read only and time sensitive e-books, etc. By creating this form of revenue you will have money coming in while you are working on your next book…!

https://www.bookcoverdesigner.com