It’s not like we as business owners don’t have enough to do with actually producing a book, product or service, but often we are the only one doing the work. Here are a few ideas to get you started on your years plan for PR.
1. Articles are almost a must in today’s world of instant information. Write an article that is on target with what you are selling and you will get hits.
2. Make the keywords the best type of natural search sentence structure you can and catch more of your target audience.
3. Check out local magazines, find out what their editorial calendar is all about, what stories are they going to cover. Then be sure to not only post like-minded ones to your website but also send to the magazine as an article or letter to the editor. Know that all business likes attention and participation.
4. Do a search for a yearly calendar that spotlights holidays… write about how what you have fits to the holiday. This needs to be done at least 3-4 months before the actual holiday. Start now its the beginning of the year.
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Remember, do something every day toward the production and promotion of your book, product, service or company. Contact me to set up a consultation toward moving it forward more effectively.