Tag Archives: bookcoverdesigner.com

Your Manuscript…typing not like it used to be…!

When we were taught typing on a regular typewritter we were told to double space after a period “.” but with computers this might cause problems when typesetting your book with a professional designer. You see, type is programmed to allow extra space automatically after periods and if you put in two spaces then you might have more space than you need depending on the final typeface being used. I find that omitting the extra space helps the manuscript read better. However, I do suggest you keep the two spaces if an “A” begins the next sentence…it just works better! I know, so many things to remember… after the first time this happens and you have to go back and omit all the extra spaces I promise you, you won’t do it again! That is of course assuming you don’t like the extra space…some people do…it’s of course your preference! For a sample Go to:One Space vs. Two Space Sample


Reproducing Charts, Graphs and Tables in your book

Most manuscripts I receive have the charts, graphs, tables already made exactly the way the author wants them so sometimes redoing them can be not only costly but unsettling. Most of the time they are able to be exported from MS Word, Excel or Corel as jpgs or eps files exactly the way they were created and look good in reproduction.

Bulleted and numbered lists, fractions, special characters would be good to be tagged/notated on your final manuscript to your designer.

Be sure to consult with your book designer when the time comes… they can really help you with the process.

Self Publishing: the LCCN or Library of Congress Control Number

The LCCN or PCN is a number that is assigned to your book and appears on the copyright page. This is the reference number that is found on your book’s Library Catalog Card for location. This number is important if you are looking to sell your books to libraries and is best to apply for before your book is published so it can go on the copyright page.

Contact the Copyright Office at http://www.LOC.gov or http://www.copyright.gov

There is an application and account set up that needs to be done http://ecip.loc.gov/pls/ecip/pub_signon?system=pcn and http://pcn.loc.gov/pcn/pcn077.html

For more information and self publishing help check our MySelfPublishingProject.com

Karrie Ross
Book Cover Designer/ Coach/ Consultant for Self Publishing help, branding and promotion.

The How To Of Knowing Your Audience For Your Book Cover Design

When designing your book cover the first part of the puzzle is to know your audience. This is the first in a series of three articles based on creating an artful cover, motivating title, and return value-added information to increase the promotion for your books’ sales.

Learning who the books’ audience is and what’s their focus is the first part of the information we put into the recipe of designing the cover. I look at each book cover as a puzzle and it’s up to me, through questioning, to determine the correct fit for the pieces. Once you know the who, what, and where of your audience, you are able to write a title and subtitle that will fit their focus.

1. Who is your audience? This will be determined by the subject of your book. What you are looking for is, age, location, affiliations if any. Is there anything that is unique about them as a group?

2. Do you know what your audience likes? It helps if you have something in common with them, after all, you did write the book. Get into their shoes, what are the benefits to them from buying your book?

3. Where does their attention go? What are they looking to gain? What is
their pain or joy? What are their motivators? Are their related subjects that can be created from the book? Can you create “come-back power” in extended material?

Once you have this information the process of brainstorming will be your best move. Begin with writing your answers to each of the questions. Looking on line, in niche magazines etc are all good places to begin your research.

Your BookCoverDesigner.com

Effective book marketing

Magazine, Newspaper, mailers, and Television advertising is expensive. More often than not, it’s also fruitless for most first-time authors. The return on investment for these forms of book marketing is usually dismal without a brand name or established hype to supplement it. The general exception to this, is in support of scheduled personal appearances such as book signings or speaking engagements.

Websites on the other hand, can be very inexpensive to build and maintain, and if done right can help you connect to an audience of millions. Googles Blogger and Continue reading

Is Your Book Cover Compelling and Interesting?

Wow! Now there’s a question for you. “Is Your Book Cover Compelling and Interesting?” Just what does that mean and how do you know it’s working?

Here are some items to consider about having a compelling cover:

  • Do you want to keep looking at it in such a way as it encourages you to open the book?
  • Does it project the emotion you need Continue reading

Book Design & Writing: Using Stories in your writing…

When you are in the process of collecting resources and data, don’t forget to write about yours or others experiences, stories leave a profound impression on your readers minds. Your stories will influence them more because they are able to relate to them. Some ways to Continue reading

BOOK DESIGN: How to determine the Best Size for Your Book.

“What size do I make my book?” I get asked this question a lot. Usually the book size depends on the type of book you are writing, not just non-fiction or fiction but subject matter and distribution takes play in your decision as well… and there are exceptions to the rule for those rare few authors who want a more unique looking book. Finding the time to research your market and get info from others can help you determine the best way to go. I offer consulting sessions for self publishing authors with topics of discussion on; book size, promotion, branding and marketing and answer the important questions you might have.


My number is 310-397-3408

Here are some of the most common sizes and use:

Trade paperbacks: 5.5″ x 8.5″ to 6″ x 9″… and be sure to ask me about more option info once begin your project Continue reading

The power of blogs…

The potential of blogs for the book author who is struggling to grow a readership is simply staggering. So far in the news, it’s been more a case of bloggers being catapulted into the role of book author, but the reverse shows equal promise of becoming the next big thing for self publishing authors. Book marketing and publicity is all about access; an interesting, well run, and frequently updated blog can achieve an audience of immense proportions for your material, and for little or no financial investment.

Blogging can be thought of as a continuous conversation of sorts, a conversation that propagates throughout the Internet by word of mouth in the form of links or emails between interested readers. What separates it from the static web pages we’re used to seeing, is an informal, more intimate exchange Continue reading

Book Award Shows Can Be Your Friend

Be sure to get a list of Award Shows and submit your book. Having a sticker to put on your website and book will do wonders for being seen as an expert.

The obvious category to submit to is your fiction/non-fiction, and then the specific category of your book subject… but don’t forget about submitting for cover and interior design and formatting, editing, or one of the other “not-your-subject-category” that is offered by the show, take some time and look over what they offer.

This is also a good way to see about getting a review, maybe from one of the judges of your category. And remember, honorable mention is an award too.

Here is a short list of some you might want to check out…

Book Awards

Commonwealth Writers Book Award
City of Calgary W. O. Mitchell Award
Next Generation Indie Book Award
Hawaii Book of the Year Award
Nautilus Book Award
USA Book Award
IPPY Book Award
Ben Franklin Book Award Continue reading

Using cartoons in your book cover design

Book Design: Use of Cartoons

Your book cover is more than you see…it’s what you think as well. More than once a new publisher has come Continue reading

Making the most of your Book Cover Design

Another suggestion on how to make you book stand out from the others… use different paper types, embossing, foil stamping, die cuts, and special PMS call out colors all help make your cover be noticed.

Quality perceived and real is worth every cent you might spend on the process…so when having your cover designed, ask your professional book cover designer or me… about what’s possible for your cover.

Remember, there are some ‘special’ items are not possible with digital printing but are very available with offset.


How Do I Find A Great Title For My Book?

Finding a great title for your book can be one of the most challenging yet satisfying processes you will go through. The title is the purpose of your book and very important that it presents your book’s subject in the best way possible. It needs to grab your audiences attention, make them question and think and act by picking up the book and start reading and eventually purchase.

I begin asking questions of the author, making them go deep into their subconscious to dig up the answers to their who, what, where, when, why, how questions.

I ask them to begin a list of what best describes their way of looking at their book and its subject. Then I request that they talk and talk, while I listen and together we pick out the gems to begin the title development.

Sometimes the author creates a list of test titles they like and have friends comment. I’m not a fan of this being used as the only way to get a title created, but it is a good way for some authors to begin.

I read the preface, introduction and whatever parts of the book I need to, to get my mind working on questions and watch for them to develop from the reading. It’s amazing how when we read we ask ourselves questions that we’re not even aware we are asking.

Contact me to learn more about my book design, interior formatting, web presences AND consulting services.

Some interesting facts about margins on the interior of your book.

What is a margin?

It’s the space between the trim edge and the text box copy area.  They border your text box at the top, bottom, outside and inside or gutter edge. This is what I consider ‘white-space’ and helps keep the text in a safe space called the “live area” of the layout file.

Some things to know about margins for your cover and interior:

  1. Margins overall can vary in size depending on the look and readability you are looking for in your design.
  2. Interior margin: The gutter margin, the inside or binding edge, should be wider than the outside margins, this will put less stress on the binding edge and spine when the book is opened and read.
  3. Margins in general, do best when they measure at least .5 inch for top, bottom and outsides, and at least .75 for gutter margins.
  4. If your margin is too small/narrow, you might lose some of your content when the final printed book is trimmed. Offset print trimming  seems to be more accurate than the POD print trimming.
  5. Cover: Maintaining proper cover margins can make or break your book cover design for the front and the back. Getting too close may cut off important information.
  6. Cover: There are different standards for each type of cover, paperback, hardcover dustjacket or lithowrap.
  7. Note to remember: When you have your interior formatted be sure to pay attention to the margins.

Book Design: Setting your production schedule…"sounds like magic!"

Just heard back from a client today, they have pushed their launch date to February… the first words of the email were, “Sounds like magic. all except for the ‘things that happen’ part.”

Setting a schedule with dates on a list is a great way to handle your books’ progress. You have the opportunity to ‘see’ the actual way the production will flow.

Things Happen

The one thing most missed is the part about ‘things happen’, like family, friends, other commitments, business and vendors. The one I see most often is vendors. Its hard to know Continue reading

CBS and "Judging Books by Their Covers"…are they going away?

A friend just sent me a link to a CBS Sunday Morning show: “Judging Books by Their Covers” about the future of Book Cover Design. Believe me, this is an important subject for me … I too agree that the art of book cover designing will not be going away anytime soon.

Think about it, even for buying a digital book you will be “buying the book by it’s cover” and title and write-up. Now more than ever the cover will take an important part in the books’ purchase. And the video agrees.