Tag Archives: bookcoverdesigner.com

Barcodes being made without knowing price??

Book Design: Barcodes need a price!

When you purchase your ISBNs you might be asked to also have barcodes made. This will cause the barcode to be made with a 90000 number in the place of your price and this might cause problems with distributors and retailers. Barcodes are easy to have made “as you need them” there are many online services. I recommend that you wait until you have a book/project to assign, one that you know the price for and then have the barcode made up.


Book Titles – Where do they come from?

I get asked a lot about book titles, the “How do I develop one and know if it’s a good one?” question.

I’ve found when I’m asked to help with the title, I go through a series of questions with the author, digging deep into the why, how, what motivated them to write the book in the first place… then we dialogue and I usually am the ‘devils advocate’ coming up with as many arguments, ahem, questions, as possible so we flush out what the underlying concept is. the process I use can be different for each client that asks for this service. We all have a different way or system that we think and I elicit from the author theirs.


For sure one way is to write down a bunch and have people vote, another way is to go through the manuscript looking for ‘themes’ and writing them down, also any re-occurring words and then haul out the Thesaurus and create a whole other list.

Then, start creating phrases of 3-5 words, short preferable. Look at them over and over and keep reworking them until you get what you want. Hopefully, from a designers point of view, there will be some ‘meat’ in the title to assist with the sell. I’ve know a book to be written with one title and end up with a totally different one when it’s done. .. kind-a like a movie script!

And, of course, keeping in mind who the audience is for you book. What are their interests, mind-set, demographic, etc that are another part of the equation.

Your BookCoverDesigner.com

Information for getting Celebrity Testimonials

Get those “more-bang-for-your-buck’ testimonials for your back cover…This online database contains contact information for celebrities managers, agents and more…for over 54,000 celebrities and public figures worldwide. http://www.contactanycelebrity.com

BOOK DESIGN: What copy goes on the Copyright page?

The copyright page is the page that follows and prints on the back of your main title page and is where you display the legal part of your self published book. Be sure to check several books in your category and see what they are using on their copyright page and determine what is best for yours. And be sure to run it by a legal representative, what I list below are suggested beginning points.

Here is a sample of the basics of what your copyright page will contain:

Book Title
Book Sub-title
Author Name

Copyright © 20 _ _ (publisher or author name, company)

All rights reserved. Except as permitted under Continue reading

Book Cover Design: ISBN and Barcodes-What & When to Use…

As a self publisher there are many things you’ll need to set up to be a publisher.

The first is a thirteen digit number known as the International Standard Book Number (ISBN). The ISBN represents the worldwide identification system that was started in the 1960s and pubilcations are tagged with this number identifying the connection between publisher, title, author and edition. ISBNs can be purchased as one or in blocks of numbers, 10, 100 etc. There is a special font that is created to make the 13 digit number into what is called a barcode. This barcode is then placed on the bottom right of the back cover design. The barcode is scanable for inventory purposes. If you make your book into an paperback, hardcover, ebook,, and audio book, you’ll need to assign a new ISBN number for each separate ‘edition’. Check with the ISBN organization for all publication information.

The type of barcode assigned to printed book is called EAN. I suggest waiting to purchase your barcode until it is assigned to a specific project when you know what the price will be, eliminating the possibility of having to label your books if the price is missing.

Resource links for any of the services above and many more for the self publishing industry, can be found at https://www.bookcoverdesigner.com/author-resources.html

Books: What to do with old books? Here's a thought…

Ever wonder what happens to those big-olde reference books? Well this photo shows one way, with the reminder of why they are there, written on their end so no one decides to remove one…“These books are here for an essential structural purpose. They are not for sale.”

Hopefully shoppers can see that they are holding up the shelf above! Great idea and visually engaging. Interesting way to send a message.

Remember, do something every day toward your book and promotion.
Karrie Ross,  Book Designer , Coach and Consulting

Book Design & Writing: How to Take Research and Make it into a Book…

Now that you have the outline, table of contents or back cover copy. Start taking notes, cut statements from magizines etc. and put them into which ever organization system you choose to create.

Take advantage of moments of stillness, waiting rooms, restaurants when you are alone, business trips etc to address the subject matter.

Strike up conversations with people and do a Q&A. Ask questions that pertain to your chapter headlines, keep writing down all the questions that come to mind about your subject.

Always be ‘working’ on your book and every note, clipping, recording etc. will end up in your research piles or envelop waiting for the next step.

Book Design & Writing: How to Organize Your Materials…

Sounds simple enough…maybe. When I started writing my books I gathered all the ‘stuff’ I’d been collecting for years and put it in stacks. That didn’t work. So I wrote up an outline and separated the stacks into each of the chapters and created subheads. This worked for a few books, then I got stuck…so someone suggested I dictate because they felt it was easier for me to talk it and once it was transcribed I was able to take it and create the chapters and such.

Another way is to put together a notebook with pocket dividers for each chapter and start filling them up with data that pertains to the chapter. Then you can write any chapter out of sequence and fill in the joining prapgarph after you get them written.

And another way is to create a board with your outline, chapters etc. bullet points and go from one to the next dictating again and this you can hand off to a ghost writer to create continuity.

I’m sure there are more ways, these are just a few I’ve come up with and tried bits and pieces that have worked for me.

Remember, do something every day toward your book and promotion
Karrie Ross
Click here to go the the website

Book Design: Can writing the back cover help write the book?

For all of you who are struggling with either writing a book or the back cover copy… the answer is yes, I believe if you write the back cover copy first it can help with your book outline as well as the book outline helping with the back cover copy… they help eachother.

Think about it… the back cover consists of a headline that is targeting your niche. Next it contains a paragraph stating the sell points in the book followed by bullets of the most important learnings and finally a paragraph to sum it all up and then there are a few testimonials, make them up at first, which give you more information to talk about because it’s another’s opinion. Finally your bio.

If you take all this and begin your outline or table of contents, or  the backcover headline… you are off to a bright beginning.


Another way to write your back cover copy is to take the outline you already wrote and edit and consolidate the points into appropriate sell copy. Either way these are strong in getting you going.

Book Design: 5 Things to Know About Picking Your Book Subject…

First to be a writer ask yourself…What are your taltents? What do you want to do or what interests you? Do you enjoy writing or are you looking for a ghost writer to help you along? What motivates you? How will you use this book you will be writing and why? Once you’ve figured out your motives move on to this next step.

Here are 5 things to consider when writing a non-fiction book.

1. Do you have a subject you are just edging to write about and share your experiences?
2. Do you have the expert knowledge to write on this subject.
3. Is this a broad subject or does it pertain to a niche audience
4. Do you know how to reach this niche? Is it easy?
5. Do you know how many people are in this niche and it’s close interest groups?

Once you can answer these questions, you’ll know if this is a subject that will bring you want you are looking for… oh, yes another question…What are you looking for from this book?

Remember, do something every day toward your book and promotion
Karrie Ross
Your Book Designer
Click here to go to my website

Book Cover Design: Promoting Your Book With Articles…

How does one promote their book? “Persistence and determination” are the best ways.

I suggest you plan to do two or three things on an ongoing basis, you’ll find this will eventually bring you the notoriety you are looking for.

Articles are one of the first and best ways for getting noticed.

The 5 Tip format is as follow:

1. create an outline – list several important points of relatedness from your book to current news and events

2. create a title that covers several keywords relating to the subject you’ve choosen

3. think about what is next for your audience to be interested in

4. take your list and explain 2-3 of the points in greater detail

5. determine what your audiences’ desires are and write a little about how your book can help

People want more information, and if you offer them easy ways to get it, they will respond with interest.

No matter what your subject, writing articles will help you take the first step to promoting your book.

Book Cover Design: Twitter… interesting for the person on the go…

Whoever “created” twitter certainly had their finger on the pulse of the world marketers and business people.

Only allowing 140 character posts at a time really gets you to consolidate your message. I’m finding it a lot of fun… and it’s a good way for you to get the word out for your own book, product, service or company. It does take time but there are programs that will assist you in it’s management and if you connect it to your blog and facebook accounts you can have it auto-tweet when you make a post.

There are many people out the who are specializing in how to us twitter… do a search and start your account today.

I invite you to join my tweeting at http://www.twitter.com/bookcoverdesign and click around and get your own thing going

What Goes on the Back Cover of a Book? Please Tell Me!

Book covers are just one part of the book design process. Ask yourself, what part does the back cover play in the sale of my book? It’s said the cover design brings them in, it’s the hook….and the back cover sells them. Here is a list of what’s needed for the back cover…. and be sure to ask me about more option info once begin your project

Parts to Your Books Back Cover: Use for fiction or non-fiction…
the bullet points are mostly for non-fiction.

1. Category and price.

2. Headline

3. First paragraph

4. Sub heading and Bullet list

5. The closing paragraph

6. Author Photo and Bio

7. Testimonial

8. Signature

9. Barcode

Finding the time to research your market and get info from others can help you determine the best ways to move forward. I offer consulting sessions for self publishing authors with topics of discussion on; book size, promotion, branding and marketing and answer the important questions you might have.







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EAN Barcode Placement on Back Cover

Distributors and retailers might different requirements for your EAN barcode. Be sure to check with them before approving your cover design. Here is a list that was sent to me from one of my customers distributors.

EAN Barcode Placement on Back Cover

(1) Bar Code: Only the EAN 13 bar code will be permitted on the back cover. The UPC bar code is not to be printed on the back cover/cover 4.

(2) EAN 13 Bar Code: The EAN 13 bar code must appear on the back of the book and include the isbn printed out in a consumer readable format above the bar code.

(3) EAN 13 Bar Code Price Extension & Price: You must now include the price in the EAN bar code price extension. Many publishers have not been including a price in the bar code extension. This is now a requirement of our major customers.

(4) Consumer Readable Price: There must be two US prices on the book. The first is in the bar code as mentioned above. The second is a price that i s printed somewhere on the back of the book in consumer readable format in 9 point or larger font. If there is just one currency shown on the book, it could read, for example, $12.99. If there is more than one currency it should read US $12.99.

(5) Bar Code Size: The size for EAN 13 bar codes can be no smaller than 7/16″ x 1 3/4″ wide. This is a new requirement by our accounts, including Barnes & Noble. Some publishers have been told by international designers/printers that the bar codes can be smaller. They must meet this minimum size or NBN will be charged for stickering to the compliant size and NBN will rebill you.

(6) Placement: The EAN bar code must be located on the bottom right corner of the back cover.

Finding the time to research your market and get info from others can help you determine the best ways to move forward. I offer full book design for cover and interior, branding and informational consulting sessions for self publishing authors

Sending Press Releases after your Book Design

Press Releases are information you share to get others excited about your book.

The first eliment is your hook, put that in the first paragraph. This is the come-on copy why they need to read more.

In the second paragraph, state the benefits, what one will get from your information, what is the angle. If you have one, add a photo of your book cover designed, either on a separate sheet or within the text of your release.

Use the third paragraph to tell them a little about your credentials.

The last paragraph is where you might list a few questions or topics your book relates to in a news-worthy way. Your call to action and offer your time for an interview.

Be sure to end with your name and contact info. For more information or to set up an interview call: Your Name, phone: 1-000-000-0000 or email (insert your email address) and end it with # # #


Pointers to Help Sell Your New Book

Help your book sell follow these tips: write a great informative book for your specific audience. Have a great cover created by a professional designer like me… KarenRoss.com. Have a few friends read your first chapters and take their comments to heart… they are you audience too!——Write your 5-10 selling bullet points why your customers need this book or what they will learn from it…your customers will appreciate knowing more…——Write articles on your subject and offer it to online free article sites as well as specialty publications. Always include your web address and phone number.