Tag Archives: branding

Book Design: The 2008 Olympics and What It Has in Common with Writing…

It seems like the Olympic trials 2008 was just yesterday, yet it was weeks away. It comes every 4 years and we all gather around watching top athletes do their thing… their passion and excellence showing in every breath they take.

They’ve worked hard for this, studied, researched and practiced over and over the skills necessary to succeed…and place for their category. Most likely this has been a lifetime goal, to be a participant in the Olympics, to belong to that special group.

As an author you too have your own special Olympics. The book you are writing takes special preparation. Over time your book becomes a bigger part of you and your life. You find that you think about your subject and the next piece of information you will share. You are following your passion.

Keep it up. Create the passion that makes you a gold metal winner too!

Enjoy the journey!

Book Design: 7 Questions to Ask For What to Do About the Sales and Promoting of Your Book…

What is it about the prospect of having to sell and promote our new book design that makes us think we don’t know anything? We wake up to the process of sales every day. It begins with us asking what we’re going to wear and progresses into who we talk to at work. The process of creating rapport, stating benefits and follow though with each action we take… which is really all aobut the sales or promotion of us! Think about it?

So, lets take a few minutes to see what that might mean to our book?

1. Is the topic interesting?

2. Have we shared benefits throughout the text?

3. Have we taken the time to really show we care about how the book is perceived by having the cover and interior professionally designed?

4. Does the back cover pull the reader in?

5. Are we blogging?

6. Have we checked with local book stores?

7. Have we gathered relevant magazines?

These are just a few of the techniques needed to develop for the sales and marketing of our book… after all, it is our business card. Right?

And when you start thinking about all the ways you already unconsciously sell yourself… how hard can it be to do the same for your book? Thinking your book branding, marketing and promotion early on, getting a head start can make all the difference in the world to how you and your book move forward.

Which is correct….Forward or Foreword?

I see this all the time…and which is correct?

Let’s refer to the dictionary.

Forward: ahead of time; early; moving toward a point in front; progressive

Foreword: an introductory remarks, preface or prefatory note

SO
The answer IS……….FOREWORD!

don’t forget it and be sure your book uses the correct spelling.

Media Kits after your Book Design

Sun Sep 10, 2006

Once your book design is done be sure to creat a media kit an important part of your marketing. A kit is your resume, it tells and shows what you’re about. It should include: a short bio, image of your book cover, contact information, list of questions you can answer, book flyers, business card, poster, bookmark, any news media tie ins, what your product / service is and web link etc. Once your kit is assembled, Media professionals will have all the info necessary to determine what you offer for their interviews. Contact me to assist you with your media kit… karen@bookcoverdesigner.com

https://www.bookcoverdesigner.com

Mailing Lists for Self Publishers PR and Reviews

Once your book design is done don’t forget to market it….

Magazines, newsletters and newspapers with book review columns. Advertising space is expensive. Editorial space is free. Put together your own list of industry publications to send articles and press releases to and find out who to send review copies of your book.

Review copies and news releases are your least expensive and most effective form of book promotion.

Set up dealerships with associations. Mailing Lists for Book PR and Reviews

Finding the time to research your market and get info from others can help you determine the best ways to move forward. I offer consulting sessions for self publishing authors with topics of discussion on; book size, promotion, branding and marketing and answer the important questions you might have.

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Barcodes being made without knowing price??

Book Design: Barcodes need a price!

When you purchase your ISBNs you might be asked to also have barcodes made. This will cause the barcode to be made with a 90000 number in the place of your price and this might cause problems with distributors and retailers. Barcodes are easy to have made “as you need them” there are many online services. I recommend that you wait until you have a book/project to assign, one that you know the price for and then have the barcode made up.

https://www.bookcoverdesigner.com

Book Titles – Where do they come from?

I get asked a lot about book titles, the “How do I develop one and know if it’s a good one?” question.

I’ve found when I’m asked to help with the title, I go through a series of questions with the author, digging deep into the why, how, what motivated them to write the book in the first place… then we dialogue and I usually am the ‘devils advocate’ coming up with as many arguments, ahem, questions, as possible so we flush out what the underlying concept is. the process I use can be different for each client that asks for this service. We all have a different way or system that we think and I elicit from the author theirs.

Whew…!

For sure one way is to write down a bunch and have people vote, another way is to go through the manuscript looking for ‘themes’ and writing them down, also any re-occurring words and then haul out the Thesaurus and create a whole other list.

Then, start creating phrases of 3-5 words, short preferable. Look at them over and over and keep reworking them until you get what you want. Hopefully, from a designers point of view, there will be some ‘meat’ in the title to assist with the sell. I’ve know a book to be written with one title and end up with a totally different one when it’s done. .. kind-a like a movie script!

And, of course, keeping in mind who the audience is for you book. What are their interests, mind-set, demographic, etc that are another part of the equation.

Your BookCoverDesigner.com

Information for getting Celebrity Testimonials

Get those “more-bang-for-your-buck’ testimonials for your back cover…This online database contains contact information for celebrities managers, agents and more…for over 54,000 celebrities and public figures worldwide. http://www.contactanycelebrity.com

Promotion: Taking Care of your Audience with Your Blogging.

How many of you have a blog… AND use it regularly? I know this might be an old question for a lot of you and I hope you have a blog going and keep it alive… but for those of you who don’t know the value… A blog can be a win/win all around… for both you and your readers.

Your blog is the friendly introduction your clients need. The information you share is their window into who you are, your values and your way of thinking. Your possible clients will be seeing you from your mind point of view and making a decision to buy or not to buy.

Here are some  items to keep in mind when you are blogging:

  • basic content: What will you be writing about? Your book, product or service? Your thoughts and findings? Latest news on the subjects of your profession?
  • list of resources: begin gathering your own resources to follow and gather information from to blog about. Believe me, this is an indispensable part of blogging.
  • interviews and post them on your site: These interviews are great if they come from you, but remember, these can be youtube.com videos of people who you feel represent a way of Continue reading

Branding: How to Know if You Need a Brand Consultation and How to Get the Most Out of it.

Can’t get a handle on what’s next? The how to promote your services or how to expand your product base and reach? You’re not alone. Hundreds of books, businesses, products and services are created and fail each year because their creators don’t have a handle on focus, branding direction, promotion and marketing information how-to…or motivation!

How to know you need assistance with your brand:

  1. do you get more looky-loos than buyers of your book, product or service?
  2. does your company look like it’s having a bad hair day when you look at your website, promotional materials, or copy?
  3. has all the ‘new’ ways to market your book, product or service taken it’s toll and you just ‘don’t have the time’ to get noticed on social networking sites?

It’s not always possible to do “it all” in the beginning, Continue reading

Book Cover Design Ideas for Authors About Writing Books!

I get many calls from authors…all writing their ideas, their passion, their life, their experiences. And what the book cover design idea could be for their book.

This is one of the most powerful parts of being an author and writing. The act of sharing your stories with the rest of us. The ability to decide on what your book cover design idea will be that best gets your ideas about your target subject out to the rest of the world.

If you find you are having writers block you might try talking into a recorder and then having it transcribed. Take a look at other books in your category and consider what makes your content different, what are the talking points and how would you “image” that?

This is one way many authors I know get through the tough parts. You’ll still need to edit it but at least you’ll have something to start with.

Book Cover Design: Promoting Your Book With Articles…

How does one promote their book? “Persistence and determination” are the best ways.

I suggest you plan to do two or three things on an ongoing basis, you’ll find this will eventually bring you the notoriety you are looking for.

Articles are one of the first and best ways for getting noticed.

The 5 Tip format is as follow:

1. create an outline – list several important points of relatedness from your book to current news and events

2. create a title that covers several keywords relating to the subject you’ve choosen

3. think about what is next for your audience to be interested in

4. take your list and explain 2-3 of the points in greater detail

5. determine what your audiences’ desires are and write a little about how your book can help

People want more information, and if you offer them easy ways to get it, they will respond with interest.

No matter what your subject, writing articles will help you take the first step to promoting your book.

Book Cover Design: Twitter… interesting for the person on the go…

Whoever “created” twitter certainly had their finger on the pulse of the world marketers and business people.

Only allowing 140 character posts at a time really gets you to consolidate your message. I’m finding it a lot of fun… and it’s a good way for you to get the word out for your own book, product, service or company. It does take time but there are programs that will assist you in it’s management and if you connect it to your blog and facebook accounts you can have it auto-tweet when you make a post.

There are many people out the who are specializing in how to us twitter… do a search and start your account today.

I invite you to join my tweeting at http://www.twitter.com/bookcoverdesign and click around and get your own thing going

What Goes on the Back Cover of a Book? Please Tell Me!

Book covers are just one part of the book design process. Ask yourself, what part does the back cover play in the sale of my book? It’s said the cover design brings them in, it’s the hook….and the back cover sells them. Here is a list of what’s needed for the back cover…. and be sure to ask me about more option info once begin your project

Parts to Your Books Back Cover: Use for fiction or non-fiction…
the bullet points are mostly for non-fiction.

1. Category and price.

2. Headline

3. First paragraph

4. Sub heading and Bullet list

5. The closing paragraph

6. Author Photo and Bio

7. Testimonial

8. Signature

9. Barcode

Finding the time to research your market and get info from others can help you determine the best ways to move forward. I offer consulting sessions for self publishing authors with topics of discussion on; book size, promotion, branding and marketing and answer the important questions you might have.

consulting-guidance

 

 

 

 

 

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EAN Barcode Placement on Back Cover

Distributors and retailers might different requirements for your EAN barcode. Be sure to check with them before approving your cover design. Here is a list that was sent to me from one of my customers distributors.

EAN Barcode Placement on Back Cover

(1) Bar Code: Only the EAN 13 bar code will be permitted on the back cover. The UPC bar code is not to be printed on the back cover/cover 4.

(2) EAN 13 Bar Code: The EAN 13 bar code must appear on the back of the book and include the isbn printed out in a consumer readable format above the bar code.

(3) EAN 13 Bar Code Price Extension & Price: You must now include the price in the EAN bar code price extension. Many publishers have not been including a price in the bar code extension. This is now a requirement of our major customers.

(4) Consumer Readable Price: There must be two US prices on the book. The first is in the bar code as mentioned above. The second is a price that i s printed somewhere on the back of the book in consumer readable format in 9 point or larger font. If there is just one currency shown on the book, it could read, for example, $12.99. If there is more than one currency it should read US $12.99.

(5) Bar Code Size: The size for EAN 13 bar codes can be no smaller than 7/16″ x 1 3/4″ wide. This is a new requirement by our accounts, including Barnes & Noble. Some publishers have been told by international designers/printers that the bar codes can be smaller. They must meet this minimum size or NBN will be charged for stickering to the compliant size and NBN will rebill you.

(6) Placement: The EAN bar code must be located on the bottom right corner of the back cover.

Finding the time to research your market and get info from others can help you determine the best ways to move forward. I offer full book design for cover and interior, branding and informational consulting sessions for self publishing authors

Sending Press Releases after your Book Design

Press Releases are information you share to get others excited about your book.

The first eliment is your hook, put that in the first paragraph. This is the come-on copy why they need to read more.

In the second paragraph, state the benefits, what one will get from your information, what is the angle. If you have one, add a photo of your book cover designed, either on a separate sheet or within the text of your release.

Use the third paragraph to tell them a little about your credentials.

The last paragraph is where you might list a few questions or topics your book relates to in a news-worthy way. Your call to action and offer your time for an interview.

Be sure to end with your name and contact info. For more information or to set up an interview call: Your Name, phone: 1-000-000-0000 or email (insert your email address) and end it with # # #