Creativity…that elusive quality of being able to see things from different perspectives and extend into physically visual representations of a feeling or to motivate and inspire a desired action/reaction. An ability to ‘get into’ the thinking/responding of another, first the client, then their audience.
Just like learning to play a piano it takes years of practice to get to a place where an artist can be effective in this quality and then excel in the ability to guide a client so that a connection is made. It’s in the questions and in the bonding that is created when you discuss a project…the connection of words and feelings Continue reading