Tag Archives: interior design

Mailing Lists for Self Publishers PR and Reviews

Once your book design is done don’t forget to market it….

Magazines, newsletters and newspapers with book review columns. Advertising space is expensive. Editorial space is free. Put together your own list of industry publications to send articles and press releases to and find out who to send review copies of your book.

Review copies and news releases are your least expensive and most effective form of book promotion.

Set up dealerships with associations. Mailing Lists for Book PR and Reviews

Finding the time to research your market and get info from others can help you determine the best ways to move forward. I offer consulting sessions for self publishing authors with topics of discussion on; book size, promotion, branding and marketing and answer the important questions you might have.

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Barcodes being made without knowing price??

Book Design: Barcodes need a price!

When you purchase your ISBNs you might be asked to also have barcodes made. This will cause the barcode to be made with a 90000 number in the place of your price and this might cause problems with distributors and retailers. Barcodes are easy to have made “as you need them” there are many online services. I recommend that you wait until you have a book/project to assign, one that you know the price for and then have the barcode made up.

https://www.bookcoverdesigner.com

Book Titles – Where do they come from?

I get asked a lot about book titles, the “How do I develop one and know if it’s a good one?” question.

I’ve found when I’m asked to help with the title, I go through a series of questions with the author, digging deep into the why, how, what motivated them to write the book in the first place… then we dialogue and I usually am the ‘devils advocate’ coming up with as many arguments, ahem, questions, as possible so we flush out what the underlying concept is. the process I use can be different for each client that asks for this service. We all have a different way or system that we think and I elicit from the author theirs.

Whew…!

For sure one way is to write down a bunch and have people vote, another way is to go through the manuscript looking for ‘themes’ and writing them down, also any re-occurring words and then haul out the Thesaurus and create a whole other list.

Then, start creating phrases of 3-5 words, short preferable. Look at them over and over and keep reworking them until you get what you want. Hopefully, from a designers point of view, there will be some ‘meat’ in the title to assist with the sell. I’ve know a book to be written with one title and end up with a totally different one when it’s done. .. kind-a like a movie script!

And, of course, keeping in mind who the audience is for you book. What are their interests, mind-set, demographic, etc that are another part of the equation.

Your BookCoverDesigner.com

Information for getting Celebrity Testimonials

Get those “more-bang-for-your-buck’ testimonials for your back cover…This online database contains contact information for celebrities managers, agents and more…for over 54,000 celebrities and public figures worldwide. http://www.contactanycelebrity.com

Book Cover Design Ideas for Authors About Writing Books!

I get many calls from authors…all writing their ideas, their passion, their life, their experiences. And what the book cover design idea could be for their book.

This is one of the most powerful parts of being an author and writing. The act of sharing your stories with the rest of us. The ability to decide on what your book cover design idea will be that best gets your ideas about your target subject out to the rest of the world.

If you find you are having writers block you might try talking into a recorder and then having it transcribed. Take a look at other books in your category and consider what makes your content different, what are the talking points and how would you “image” that?

This is one way many authors I know get through the tough parts. You’ll still need to edit it but at least you’ll have something to start with.

Book Cover Design: Twitter… interesting for the person on the go…

Whoever “created” twitter certainly had their finger on the pulse of the world marketers and business people.

Only allowing 140 character posts at a time really gets you to consolidate your message. I’m finding it a lot of fun… and it’s a good way for you to get the word out for your own book, product, service or company. It does take time but there are programs that will assist you in it’s management and if you connect it to your blog and facebook accounts you can have it auto-tweet when you make a post.

There are many people out the who are specializing in how to us twitter… do a search and start your account today.

I invite you to join my tweeting at http://www.twitter.com/bookcoverdesign and click around and get your own thing going

EAN Barcode Placement on Back Cover

Distributors and retailers might different requirements for your EAN barcode. Be sure to check with them before approving your cover design. Here is a list that was sent to me from one of my customers distributors.

EAN Barcode Placement on Back Cover

(1) Bar Code: Only the EAN 13 bar code will be permitted on the back cover. The UPC bar code is not to be printed on the back cover/cover 4.

(2) EAN 13 Bar Code: The EAN 13 bar code must appear on the back of the book and include the isbn printed out in a consumer readable format above the bar code.

(3) EAN 13 Bar Code Price Extension & Price: You must now include the price in the EAN bar code price extension. Many publishers have not been including a price in the bar code extension. This is now a requirement of our major customers.

(4) Consumer Readable Price: There must be two US prices on the book. The first is in the bar code as mentioned above. The second is a price that i s printed somewhere on the back of the book in consumer readable format in 9 point or larger font. If there is just one currency shown on the book, it could read, for example, $12.99. If there is more than one currency it should read US $12.99.

(5) Bar Code Size: The size for EAN 13 bar codes can be no smaller than 7/16″ x 1 3/4″ wide. This is a new requirement by our accounts, including Barnes & Noble. Some publishers have been told by international designers/printers that the bar codes can be smaller. They must meet this minimum size or NBN will be charged for stickering to the compliant size and NBN will rebill you.

(6) Placement: The EAN bar code must be located on the bottom right corner of the back cover.

Finding the time to research your market and get info from others can help you determine the best ways to move forward. I offer full book design for cover and interior, branding and informational consulting sessions for self publishing authors

Sending Press Releases after your Book Design

Press Releases are information you share to get others excited about your book.

The first eliment is your hook, put that in the first paragraph. This is the come-on copy why they need to read more.

In the second paragraph, state the benefits, what one will get from your information, what is the angle. If you have one, add a photo of your book cover designed, either on a separate sheet or within the text of your release.

Use the third paragraph to tell them a little about your credentials.

The last paragraph is where you might list a few questions or topics your book relates to in a news-worthy way. Your call to action and offer your time for an interview.

Be sure to end with your name and contact info. For more information or to set up an interview call: Your Name, phone: 1-000-000-0000 or email (insert your email address) and end it with # # #

 

Pointers to Help Sell Your New Book

Help your book sell follow these tips: write a great informative book for your specific audience. Have a great cover created by a professional designer like me… KarenRoss.com. Have a few friends read your first chapters and take their comments to heart… they are you audience too!——Write your 5-10 selling bullet points why your customers need this book or what they will learn from it…your customers will appreciate knowing more…——Write articles on your subject and offer it to online free article sites as well as specialty publications. Always include your web address and phone number.

https://www.bookcoverdesigner.com

Increase Your Revenues with Information Products

Once you’ve publisned your book(s) and have created a list of readers interested in your subject matter and wanting more from you… Capitalize on providing them with extended info materials. Create several short Books, E-books, Special reports, Audio recordings, Teleseminars, Video/DVD programs, Training courses, Computer-based training (CBT), Workbooks, Tips booklets, Seminars, Workshops, counseling sessions, articles or anyother form of electronic product and promote them with your newsletter. There are companies set up especially for this type of sales and distripution. You have many access options, downloadable, read only and time sensitive e-books, etc. By creating this form of revenue you will have money coming in while you are working on your next book…!

https://www.bookcoverdesigner.com