Tag Archives: Karrie Ross

Book Design: Opinions. What’s yours?

Everyone has a opinion about your book design, especially the cover, really, just ask them. Opinions about how things “should” be…but, consider that for every person their opinion reflects an experience that reflects the where their viewpoint is based on. Their life experiences and motivations.

We don’t all have the same experiences but we all have similar neuro pathways that will fire up, say, when we see a specific color or listen to music. We respond. That is what a successful book cover design working with the title and subtitle creates… a response. And depending on how compelling your visual of an experience is equals how strong a response you will get. Your book needs to make you feel special first and then if the book designer has done her job thoughtfully, your audience will feel special too.

What compels you? What do you see first, the title or the image and how do you feel internally? Well designed covers sell books. Covers get you noticed. Covers are you amplified in a graphic representation of your passion. Not just anyone can make a cover that does all this and more. A professional book designer with years of experience will make a difference in how your book is considered just by the way their design imparts your concepts.

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Remember do something every day toward the production and promotion of your book, product, service or company and contact me to schedule a time to discuss your project and move forward faster.

Time to publish my book, as well as market, promote, review, award shows and and and…

It is time again, to get back to the business at hand, which of course is to publish my book. You remember what that is right? The action that you take when you have a thought that just has to be shared, in words only you can relate. The words that keep you up at night and fill you with a great passion and fulfillment. The one and only action you want to do always and forever…without writers block to hold you back ….

Well, that sounds good in theory but after you’ve written your book out to manuscript form, proofed and double checked editied… now what? Who will design the cover. Who will layout the interior? Who will promote it to media outlets? Who will post daily to social media sites and converse with them…. who I ask … WHO? Kinda sounds like a Henny Penny nursery rhyme doesn’t it. Well, its not to far from that.

You realize, you will be the one unless you have an assistant or army of people who will do it for you. Most of us are the ones who pick up the next item on the checklist and start the learning process again. NOTE: once this new information is learned and actions are achieved… you will most likely move through it faster and happier and probably begin it even while you are writing your next book. YES, there will be a next one! YAY!

The best beginning is with what you know, but not always the best place to begin. Have I confused you yet? Think about it, say you really understand media, but without a cover design any work you put towards getting the news out there will be wasted since you really don’t have a product yet. Yes, your book is a product.

That’s why there are people like the book consultant, coach, designer, promotion and branding expert out there to help you through the tough “What’s next?” question and action to get and stay on the right course to creating a presence for you, your book and your concepts. There are many lists out there that can tell you what to do, I have lots here on my website. I have a list of award shows, a list of categories, a list of tips that will aide in your social media and blogging tips lists that will boggle your mind of all the options to do. In fact, that might be the reason you are here on my website, to check out all my services. Feel free to call me if there is a question not answered. We can set up a time for a 15 min. free discussion.

Knowing where you can go off the path can help you get to the end sooner, realizing that there are still several choices to make to even get there. Having another person list and guide the progress can be a time saving event.

As a self publishing author many skills are acquired along the way that will benefit you in all you do. Think about when you will be in front of an audience interested in your concepts, think of how empowered you’ll feel when you can answer any question about the how you did what you did that you are inspiring them to do.

This is how you can do that.

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Remember do something every day toward the production and promotion of your book, service, product or company. Contact me to set up a consulting session and get on the direct path.

 

Book: J. A. Maloney two Mystery Novels over the past year…

IT YOU LIKE GOLF and OWN A HOME… here are two Brad Stephens Murder Mysteries you will want to read.

Check out these are two great murder mysteries… finished over the past year by Joel Maloney author website at http://jamaloney.com/books.html

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Breakfast Ball

Brad Stephens was enjoying the relative success of thirty years in the high stress world of mortgage loan origination when the great recession left him stripped of assets, short of business, and teetering on the brink of insolvency. When professional golfer and good friend, John Linden, hires him to act as both real estate agent and mortgage broker, it appears Brad is headed towards financial salvation. The transaction should be a piece of cake. Unfortunately for Brad, Linden’s management company, his hot Latina fiancée, a group of fundamental extremists, and the apparent suicide of Linden’s personal manager, Art Smalley, present extraordinary –perhaps deadly– obstacles to his success. J.A. Maloney’s first thriller offers well-paced intrigue and an insider’s portrait of the financial collapse that almost destroyed the global economy. Along the way, he will take you to several world famous golf courses; will entertain you with some insight into the rich and famous and will introduce you to the world of Brad Stephens –a regular guy whose first shot at life went slightly out of bounds and now might deserve to take a Breakfast Ball.

Breakfast Ball at http://tinyurl.com/ppcl3ac on amazon

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Death at The High End

After surviving several attempts on his life recently and then clawing his way back from the bowels of the recession, Brad Stephens doesn’t need any more excitement in his life.

But when a serial-killer begins murdering high-end real estate agents along the coast of California, Brad is called in by the FBI as a special consultant. Because it might help the task force develop a theory behind the motivations of the killer, Brad helps former Secret Service agent – turned Special Task Force coordinator—Jim Krnich to understand the inner-workings of the competitive world of real estate sales. The lesson is rudely interrupted, however, when Brad’s wife, Mel, and her friends, Stefanie Ramirez and Paula Smith-Newhall fall into the crosshairs of the killer.

With the aid from a self-help guru and a retired mobster, Krnich eventually comes to understand the motivation behind the killings –and it is almost more disturbing to him than the crimes themselves—but can they catch the maniac before he gets the girls?

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Speaking about Branding at Made in the Valley Networking

Speaking at Made in the Valley Networking event with (l to r) Libby Gill, Gail Lara, Karrie Ross and Robin Quinn Nov. 19, 2013

Speaking at Made in the Valley Networking event with (l to r) Libby Gill, Gail Lara, Karrie Ross and Robin Quinn Nov. 19, 2013

 

I had a very nice time Tuesday night speaking about branding to a local networking group. I was the third speaker and a good place to be as I was able to bring it all together in to the importance of the Visual presentation and follow through for your branding direction no matter if you are branding a company, product, or book.

It was a lively evening with Libby Gill starting off the evening with asking each person in the group what their branding needs were and giving suggestions. Then on to Gail Lara sharing  her experience with the book she is currently in process with. Then to me, ending the evening on the note of design importance.

Very much enjoyed the evening. Thank you Robin and Made in the Valley.

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AUTHOR’S CORNER NIGHT    Sponsored by Mentoring/Made in the Valley

Our Topic is BRANDING FOR AUTHORS & THEIR BOOKS

Date: Tuesday November 19th, 2013
As an author, do you know your brand? What are the benefits of branding yourself and your books, and identifying your niche? How is this done? Learns the ins and outs of Author and Book Branding at our November Author’s Corner panel.

Moderator: Robin Quinn
Award-Winning Book Editor/Book Coach/Writer, with 22 years in the book biz, specializing in self-help, health, and spirituality, as well as uplifting and inspiring fiction and memoir.
www.writingandediting.biz

Our Panelists are:

Libby Gill – CEO of Libby Gill & Company. Libby is a leading PR/Branding expert. She was the brains behind the launch of the Dr. Phil Show. Clients have included Sony, NPR, and The New York Times. Libby is also a best-selling author of four books, with the latest released in August – Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands.
www.LibbyGill.com

Karrie Ross – An award-winning book designer and author with over 35 years experience in design / marketing / merchandising. Karrie works with clients to create a unique visual image and marketing focus for their personal and/or book brands. She helps authors figure out what they’re really branding.  www.bookcoverdesigner.com

Gail Lara – Gail is Founder of “Mentoring / Made in the Valley,” a company dedicated to building exceptional training programs and product sales opportunities for Women in Business. Gail is currently writing her first book called The Art of Meaningful Gift Giving.
www.madeinthevalley.net

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If you have an event that would be perfect for what I speak about, please let me know.

Getting Insurance for your business…Other related subject: Small Business Insurance

This may seem off subject for my blog but I have the toughest time with things like insurance and lawyers and corporation procedures… so when I was told I needed to have general liability insurance I literally freaked! To put it mildly.

The lawyer who told me, referred me to an insurance man who said I didn’t make enough for him to bother with me! REALLY! Then the search began for a company who could write me a policy… and I called all over locally, the internet, friends gave me names… finally I realized I belonged to NASE, the National Association for the Self Employed… yes, I didn’t think of it in the first place… and they helped me.

There is a company, Hartford Insurance that has an online form for small businesses…. easy to fill out and their response was timely. Here is the web address, the company’s name is Crescent Insurance.
http://www.crescentinsurance.com/business_owners.asp

 

 

Don't forget to send a thank you note!

This tip courtesy of Rick Fishman newsletter

A “Rick Tip”

Don’t forget to send a thank you note!

I know it sounds crazy- but most people don’t send a thank you note after they do a
media interview…

Big mistake! Always send a note the the host and the producer.

In the note…
1- Thank them for having you on ( or for the interview)
2- Remember a specific item from the interview and talk about that
3- Give them your cell # and offer to be on anytime at the last minute
4- Tell how much fun you had on the show and how you got a great reaction (
phone calls and e mails etc)
5- Ask them for a “testimonial” and ask them to send it to you on their stationary (
for your press kit)
6- Ask them for an mp3 of the show ( or a tear sheet if it is a print interview)

For more tips go to http://www.plannedtvarts.com and sign up for our “TIP SHEET”
That’s it for this week
To Your Success
Rick
www.plannedtvarts.com

How to write the subtitle for your book…

When determining your subtitle…think benefits that the reader will get, think what you promise them.

Think bullet points (but don’t use them in the subtitle), think logically and think what “they” want to solve or know about. Re-read your intro, foreword and first chapter, pull out the phrases you already use and rework them into your subtitle.

Write it out in several different sequencing of words and keep it to around or under 10 words for best comprehension. Fill pages with your sentences. Keep reducing it down to more compact to-the-point phrases.

Put it aside for a few days, then go back.

Finding the time to research your market and get info from others can help you determine the best ways to move forward. I offer book consulting and coaching  sessions. Topics include: title and sub-title creation; book size, promotion, branding and marketing and answer the important questions you might have.

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A surefire way to know if your book title is working…"I wonder what it's about?"

If you hear these words…”I wonder what it’s about?”… then your title is doing it’s job and hopefully so is your sub-title. Creating a desire for fascination and intrigue to learn more and open the book.
BUT Continue reading

Books designed with CDs – some things to consider

Should you put a CD in your book or not? or do you create a book designed with all the stuff in it that might go in the CD? good questions.

If your book is not sealed, shrink wrapped, the CD could be easily taken and then your book is not sellable and the book store will return it to you…not good. And… Continue reading

Book Writing: Telling Stories

From time-to-time I receive emails from people who hear about me.. here is one I received today.
Thank you David!

From: David Dantes
Subject: Telling stories

I read your entry in Poynter’s newsletter about telling stories and I CAN NOT agree more.

I’m about to start selling my first book on becoming a better lawyer, probably as an ebook.

It’s 73,000 words.
And I found that THE BEST WAY to write it was:

“Here’s a principle you need to learn to become better at this.
“And here’s the story of how I learned it.”

I’ve found that by merely repeating the title of that section to someone that’s heard the story, the story — and the principle — come back to mind rather quickly.

Thank you for your entry.
Let’s hope A LOT of writers take you to heart.
David Dantes

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Tell us what your experience has been…
Remember, keep doing something everyday toward your book and promotion.
Karrie Ross
Book Cover Designer

Photos scans for the interior of your book

I’ve written about this before… but it’s such an important subject here it is again…
I can’t encourage you enough to contact a knowledgeable professional if you are planning on having one or hundreds of photo/illustration images on the inside of you book. There are so many “if’s” involved and the wrong road could cost not only money but quality in the end product. Be sure that your images are scanned Continue reading

BOOK DESIGN: Everyone needs a Photo… Right? Headshots and other Photo Tips

Know, like and trust. This is what we build with our books, services and website. Visuals play a big part in creating this trust. And we all know we need a photo. Just how important that photo quality is depends on how you will be using it.

If you plan to use it for web use, the resolution doesn’t have to be very high, 72dpi will work fine. But anytime you plan to use a photo for print work you need to be sure the resolution is as high as you can get for best quality reproduction. Professional photographers will make your files high resolution. You’ll also need to think about the style you want them to be. Be sure to cover all looks, suit, jacket, dress, sweater, scarf, tie, accessories or not. Do a variety for best use of time and try not to do all the photos as planned poses.

If you want to take your own photos, I suggest you consider the following:

When taking shots with your own camera be sure it is at least 7 or more mega pixels and is set at the highest resolution it will go, or ask around at your local Continue reading

Will Illustrations Done in Pencil Reproduce Well for Printing?

You need to be very careful when you scan pencil. That being said, it’s used a lot. If your image is an outline, the line needs to be as solid as possible and in a 2B or softer pencil.

If your illustration is a full out image shaded etc, when it’s scanned you need to be sure that you don’t loose any of the mid-tones or make the darker areas more solid than you wanted. Pencil has a ‘shine’ quality when scanned that you might have trouble with.

Your illustrator should know how to draw to get the best results from today’s technology, be sure you let them know how their final product will be used. They might also offer the service of scanning them for you. Or you might find a professional imaging house to scan for you.

Each medium has a unique production process for them. It’s a good idea to have an open conversation with the illustrator and printer before work is done to get the best results for your final product. If you have any other questions about your book, please feel free to contact me.

That’s it. Keep doing something everyday towards your book …
Take a look at my website and contact me if you have any questions.

Karrie Ross
Your Book Designer
https://www.bookcoverdesigner.com

BEA – Book Expo America 2008 in Los Angeles

Just spent the day at the Book Expo America show (BEA). It’s big, covers two halls at the Los Angeles Convention Center. I’m glad I went. I ran into lots of interesting people and learned a lot about using this type of show to promote books.

I spoke with several publishers and distributors about a book I’ve written, learned that many distributors also publish. The ones I spoke to, do expect the author to do their own public relations in the way of getting noticed etc. They also don’t ask for a total exclusive agreement either.

This show happens each year, next year 2009 it will be in New York. I know I’ll be there the whole three days…will you?

Remember, keep doing something everyday for your book and promotion.
https://www.bookcoverdesigner.com

Case Study: needs a teleseminar line that will do a pre-set broadcast.

Case Study:

Client looking for as teleseminar/ conferencing service that will allow them to pre-tape a hour-long interview and then schedule it and play instead of doing a live interview. There logic was that a live interview has lots of unnecessary chatter that they wanted to edit out and give their listeners only the “good stuff.”

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Solution:
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Book Promotions: Why use a 3D image to represent your book…and especially your ebook…

We are motivated by our senses. With book design sight is most pronounced. We have the cover image and title… our eyes read before and at the same time our mind clicks in to comprehend the connection. The 3D book image brings your book alive and into a space of reality. There are several different styles for the 3D cover.

The spiral binding image:  usually used for a F**R-E=E ebook or just an booklet that you are offering. The spiral represents visually that the customer may need to bind the book themselves. This also says that the contents is from 1-50 pages. Continue reading