All Posts Tagged Tag: ‘publisher’

Figuring Out What Makes a Great Book Title

Book publishing companies hire professional copywriters for figuring out what makes a great book title or "headline" because book publishing is big business; so there is a lot of thought that goes into making their titles as commercially-viable as possible.  Many well-known and highly successful books started out with other titles and grew into the ones that make them famous. Visit the book store, notice how customers pick up a book, scan the front and back cover, and then put it down...
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