Tag Archives: self publishing book design

Book Design: Printing; POD Printer; POD Publisher explained.

This post is a very generalized basic and brief explanation of the following services: Printer; POD Printer; and POD Publisher.

  1. Printer: Offset; traditional presses and processes; better pricing for large quantity print runs; greater diversity of inks / metalics / fluorescents, etc., wide paper selection, design embellishments like embossing, die-cuts, etc.; wider range of size or binding options; longer turn-around to finished book.
  2. POD Printer: digital; hi-end electronic machines; usually limited paper choices and only standard color inks; no Continue reading

Amazon and Google … offer lots!

Seems that Amazon and Google offers authors so much now in the way of Marketing their books. Be sure to check out all their services. Especailly the reviewing of other books, and list making. Never know whats going to push your book over the top.

BOOK DESIGN: Photo Research: How to do it effectively and Why this is Important.

Most of my clients come to me with an image already picked out. This can be good and not so good. The good part is that they have given some thought to the look they want for their cover. The not so good part is that the image may be too literal, misses the mark or is of poor quality, to name a few.

Sometimes this happens because the person Continue reading

Your Manuscript…typing not like it used to be…!

When we were taught typing on a regular typewritter we were told to double space after a period “.” but with computers this might cause problems when typesetting your book with a professional designer. You see, type is programmed to allow extra space automatically after periods and if you put in two spaces then you might have more space than you need depending on the final typeface being used. I find that omitting the extra space helps the manuscript read better. However, I do suggest you keep the two spaces if an “A” begins the next sentence…it just works better! I know, so many things to remember… after the first time this happens and you have to go back and omit all the extra spaces I promise you, you won’t do it again! That is of course assuming you don’t like the extra space…some people do…it’s of course your preference! For a sample Go to:One Space vs. Two Space Sample


Reproducing Charts, Graphs and Tables in your book

Most manuscripts I receive have the charts, graphs, tables already made exactly the way the author wants them so sometimes redoing them can be not only costly but unsettling. Most of the time they are able to be exported from MS Word, Excel or Corel as jpgs or eps files exactly the way they were created and look good in reproduction.

Bulleted and numbered lists, fractions, special characters would be good to be tagged/notated on your final manuscript to your designer.

Be sure to consult with your book designer when the time comes… they can really help you with the process.

The How To Of Knowing Your Audience For Your Book Cover Design

When designing your book cover the first part of the puzzle is to know your audience. This is the first in a series of three articles based on creating an artful cover, motivating title, and return value-added information to increase the promotion for your books’ sales.

Learning who the books’ audience is and what’s their focus is the first part of the information we put into the recipe of designing the cover. I look at each book cover as a puzzle and it’s up to me, through questioning, to determine the correct fit for the pieces. Once you know the who, what, and where of your audience, you are able to write a title and subtitle that will fit their focus.

1. Who is your audience? This will be determined by the subject of your book. What you are looking for is, age, location, affiliations if any. Is there anything that is unique about them as a group?

2. Do you know what your audience likes? It helps if you have something in common with them, after all, you did write the book. Get into their shoes, what are the benefits to them from buying your book?

3. Where does their attention go? What are they looking to gain? What is
their pain or joy? What are their motivators? Are their related subjects that can be created from the book? Can you create “come-back power” in extended material?

Once you have this information the process of brainstorming will be your best move. Begin with writing your answers to each of the questions. Looking on line, in niche magazines etc are all good places to begin your research.

Your BookCoverDesigner.com

Branding: Do You Have A Cartoon Avatar… Want one?

It all started today when I felt the need to see me and where and what I’m doing from a new perspective… In today’s world there are many social media sites and each has a specific tone… you might find that you need, would like a lighter perspective… using a cartoon avatar to lead the way…

The self publishing industry has a lighter side to it and your branding can take several different looks when it comes to your image and social media. Continue reading

Effective book marketing

Magazine, Newspaper, mailers, and Television advertising is expensive. More often than not, it’s also fruitless for most first-time authors. The return on investment for these forms of book marketing is usually dismal without a brand name or established hype to supplement it. The general exception to this, is in support of scheduled personal appearances such as book signings or speaking engagements.

Websites on the other hand, can be very inexpensive to build and maintain, and if done right can help you connect to an audience of millions. Googles Blogger and Continue reading

Book Design: What's in a Books Title?

bookdesign_3d_iconAnother conversation happened this morning with a loverly person about the title and image to use for their book cover.

This is something that the author brings with them, the parts and pieces to the discussion and I play the devils advocate and asker-of-many-questions that will lead us to the final solution.

That’s what  it’s about, really. Solution. The combination of the author and the designer together collaborating toward the best words and visual and direction Continue reading

The power of blogs…

The potential of blogs for the book author who is struggling to grow a readership is simply staggering. So far in the news, it’s been more a case of bloggers being catapulted into the role of book author, but the reverse shows equal promise of becoming the next big thing for self publishing authors. Book marketing and publicity is all about access; an interesting, well run, and frequently updated blog can achieve an audience of immense proportions for your material, and for little or no financial investment.

Blogging can be thought of as a continuous conversation of sorts, a conversation that propagates throughout the Internet by word of mouth in the form of links or emails between interested readers. What separates it from the static web pages we’re used to seeing, is an informal, more intimate exchange Continue reading

Idle thoughts: 10 rules for fiction and non-fiction writers

I know there are more rules about writing than one can shake a stick at… and I’m sure you can suggest a few in the comments box to share with us all… the below are just 10 that seem to hit home to be attentive to.

Here are just 10 rules to follow? (Thanking Janet Fitch from a post in the LA Times)

1. Write the sentence, not just the story
2. Pick a better verb
3. Kill the cliché.
4. Variety is the key.
5. Explore sentences using dependent clauses.
6. Use the landscape. Continue reading

Why it's important to be exact with your release date…

We all admire being on time… especially if “it” the event etc is important to us.
How much more important is being correct than with the release date of your book?

“tell me exactly when I’m going to get it.” so I can plan Continue reading

Book Award Shows Can Be Your Friend

Be sure to get a list of Award Shows and submit your book. Having a sticker to put on your website and book will do wonders for being seen as an expert.

The obvious category to submit to is your fiction/non-fiction, and then the specific category of your book subject… but don’t forget about submitting for cover and interior design and formatting, editing, or one of the other “not-your-subject-category” that is offered by the show, take some time and look over what they offer.

This is also a good way to see about getting a review, maybe from one of the judges of your category. And remember, honorable mention is an award too.

Here is a short list of some you might want to check out…

Book Awards

Commonwealth Writers Book Award
City of Calgary W. O. Mitchell Award
Next Generation Indie Book Award
Hawaii Book of the Year Award
Nautilus Book Award
USA Book Award
IPPY Book Award
Ben Franklin Book Award Continue reading

Book Design: Creating a Book Cover having the image hit Your Audiences' Emotions

The cover image you choose needs to help create a look that has a beauty and balance to it. Something that brings the viewers’ senses more into the book by creating an attachment to the emotion exposed.

When deciding on a cover image, look to the metaphor, to the possibility of the viewer ‘filling in the spaces’… being too Continue reading

Book Design: Should I Put an Order Form in My BooK?

The question of the book order form is often asked… do I or don’t I… and if I do, how many do I put in the back of the book?

I figure if you have the space, the pages based on the signature count from your printer, why not include an Order Form.

The form can help increase visibility in several ways:

1. Can be given to a friend if they are interested in the book.

2. Can list quantity sales costs or at least let the reader know this is an option. Groups might be interested depending on what your subject matter is.

3. If your book is picked up by a Library, the form(s) allow for readers to contact you.

Be sure to include the following on your form.

1. Your company contact information including, website, fax and Continue reading

Using cartoons in your book cover design

Book Design: Use of Cartoons

Your book cover is more than you see…it’s what you think as well. More than once a new publisher has come Continue reading