Tag Archives: self publishing

How do I treat the cover for a second edition?

Second Edition book changes or entirely new content? Some things to consider:

  1. is it really a second edition or are you just correcting errors? Adding new info and what percentage?
  2. second editions usually apply to timely content… like text books, directories etc. content with info that needs to be updated for specific uses yearly
  3.  will you need a new ISBN or can you use the same one
  4. will the book need some kind of identifier on cover that states it is new info, use year, or second edition, or edition 2 etc.
  5. the cover can be kept pretty much the same if you want, but I suggest putting an identifier of a different color somehow to make it perfectly clear its a new edition.
  6. can you and will it benefit you to get new reviews to post along with old ones …  will it be good to state that the review is from the first edition.
  7. there might be other items that will need to be done depending on your type of book.

Contact me to help with your book design, marketing and promotion. Start with a consulting session and we’ll build from there.

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Remember, do something every day toward the production and promotion of your book, service or company and contact me to help move you faster and effectively. There are several consulting options to choose from. Lets talk!

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Karrie Ross is an award winning author of a parenting book and childrens picture book.

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Figuring Out What Makes a Great Book Title

Book publishing companies hire professional copywriters for figuring out what makes a great book title or “headline” because book publishing is big business; so there is a lot of thought that goes into making their titles as commercially-viable as possible.  Many well-known and highly successful books started out with other titles and grew into the ones that make them famous.

Visit the book store, notice how customers pick up a book, scan the front and back cover, and then put it down before going on to another book. The whole process takes about two seconds each. That’s all of the time you have to make an impression on a potential reader. In those two seconds, you must appeal  to three of the following five senses:

1) Sight: When someone first comes in contact with your book’s title, it is usually by seeing it on the front cover. So your title must  be aesthetically appealing.

2) Touch: Touch also means to “relate to”  your title must allow itself to touch by being able to relate to your readers or have some type of influence on them.

3) Sound: does your title have something good to say,  and say it well and say it often?  Remember your title will be heard often, so make it good.

4) Speech: If a person stumbles over the words, it will add to the difficult in marketing your book. Even if you are writing only for family members and friends, and you are giving away your book for free, there is still an element of marketing.

5) Smell: the title needs to have a distinctive quality or atmosphere, be sure it does not suggest that very little thought or concern was given to it, people will assume that the rest of the book is the same way.

Check out a recent bestselling book list, notice how many books out of 20 have a one-word title; two-word title; three-word title; four-word title; five-word title, etc.  The point is that the simpler/shorter the title, the better. How many did you find? How many appealed to YOUR senses? Now take a look at the working title of your book… is it compelling, does it appeal to the senses?

Remember to do something every day toward your book production and promotion… and contact me for consulting and design services… I will help you along in the process.

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News: The Differences between Reading Digital and Physical Books

bi-literal-readingI read more pbooks (physical books) than ebooks (digital) and I do lots of research online… mostly I find that the sitting posture for reading online disturbing as I work at a computer all day so it seems like work. I can understand how the article relates online reading to research, the ability to scan as that seems to be the action for work.

Mostly fiction books are ebooks which are for letting the mind escape. So I’m guessing e or p will work for that since you can take it anywhere with you.

Then there are the non-fiction books, some could have live links in a ebook form but when read in the pbook form might bring a different type of learning and remembering.

It all boils down to what we become accustomed to… I like pbooks best…

Here is the link to the article at POST LOCAL

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Remember, do something every day  toward the production and promotion of your book, service, product or company and contact me to help you move it forward faster.

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Book Reviews – another way to back links and more PR for your Book

Midwest Book Review

Midwest Book Review

In a world run by back-links and opinions of others, sometimes it pays to pay for the exposure, AND there are free reviewer services as well, both when used might/can eventually lead to free PR or requests to be interviewed or expert opinions on the news. The more we make ourselves look good the more we are seen that way. And Continue reading