When designing your book cover the first part of the puzzle is to know your audience. This is the first in a series of three articles based on creating an artful cover, motivating title, and return value-added information to increase the promotion for your books’ sales.
Learning who the books’ audience is and what’s their focus is the first part of the information we put into the recipe of designing the cover. I look at each book cover as a puzzle and it’s up to me, through questioning, to determine the correct fit for the pieces. Once you know the who, what, and where of your audience, you are able to write a title and subtitle that will fit their focus.
1. Who is your audience? This will be determined by the subject of your book. What you are looking for is, age, location, affiliations if any. Is there anything that is unique about them as a group?
2. Do you know what your audience likes? It helps if you have something in common with them, after all, you did write the book. Get into their shoes, what are the benefits to them from buying your book?
3. Where does their attention go? What are they looking to gain? What is
their pain or joy? What are their motivators? Are their related subjects that can be created from the book? Can you create “come-back power” in extended material?
Once you have this information the process of brainstorming will be your best move. Begin with writing your answers to each of the questions. Looking on line, in niche magazines etc are all good places to begin your research.