There are a lot of websites out there that don’t use their meta-tags at all! These are very important for your SEO and page ranking. I use the following for my html and WordPress sites.
For an HTML Site:
They are positioned between <head> and <head> above the <body> in html.
Here are the meta-name tags I place
<title>insert your main page title </title>
<meta name=”description” content=”enter your site description using keywords and be concise.” />
<meta name=”AUTHOR” content=”enter your name or author of site.” />
<meta name=”robots” content=”index,follow” />
<META NAME=”Language” CONTENT=”English”>
<META NAME=”keywords” CONTENT=”this is where you list the keywords and phases most searched for your subject, niche, product or service, separate them with a (,) and put a (.) at the end of your sentence .”>
<META NAME=”Revisit-after” CONTENT=”7 days”>
<META NAME=”Distribution” CONTENT=”GLOBAL”>
<META NAME=”Rating” CONTENT=”General”>
<meta name=”Revisit” content=”7 Days” />
<META NAME=”Classification” CONTENT=”list your content here“>
<meta name=”copyright” content=”All Content on this Site is Copyright ©DATE, COMPANY NAME – All Rights Reserved.
In your WordPress site:
I use the Add Meta-Tags plugin, click the name to get to their site to download the latest version. I do sometimes go into the Editor and add the meta-tags right in the code, but that is for more experience or risk-taking people. I do consulting if you need any help.
After you install and activate the Add Meta-Tags plugin it will be listed under the Settings menu, select it and when it opens fill in the spaces being sure to read what each one is about. Note: each theme handles the home page title differently, so be sure to pay attention to that. Now, copy the code above and insert/paste into the third box down titled, “Provide the full XHTML code of META tags you would like to be included in all of your blog pages.”
There are also plenty of other WordPress plugins you can use for SEO as well, be sure to check out http://www.wordpress.org/extend/plugins to see if there is another one you like better.