Category Archive for: ‘Book Tips’

Book Design: Printing; POD Printer; POD Publisher explained.

This post is a very generalized basic and brief explanation of the following services: Printer; POD Printer; and POD Publisher. Printer: Offset; traditional presses and processes; better pricing for large quantity print runs; greater diversity of inks / metalics / fluorescents, etc., wide paper selection, design embellishments like embossing, die-cuts, etc.; wider range of size or binding options; longer turn-around to finished book. POD Printer: digital; hi-end electronic machines; usually...

Amazon and Google … offer lots!

Seems that Amazon and Google offers authors so much now in the way of Marketing their books. Be sure to check out all their services. Especailly the reviewing of other books, and list making. Never know whats going to push your book over the top.

Technology Economy and Self Publishing… inching it's way to no longer being seen as "vanity" AND It's about time.

Many of you might not realize that I'm not only a graphic designer, self publishing and book/business consultant/coach. I am also a fine artist and publish books about my artwork and other artists. And many-a-time they are sneered at and labeled vanity books. I recently came across an article about how the publishing industry is changing... yes, still! This change seems to begin as the authors...

BOOK DESIGN: Photo Research: How to do it effectively and Why this is Important.

Most of my clients come to me with an image already picked out. This can be good and not so good. The good part is that they have given some thought to the look they want for their cover. The not so good part is that the image may be too literal, misses the mark or is of poor quality, to name a few. Sometimes this happens because the person...

Book Design and Writing: How to Research Your Subject Matter…

I know this sounds hard but think about it. -- Ask yourself why you are interested in this subject and where have you found your information to get you feeling this way. Magazines, TV, internet, social groups, book, newspapers, seminars. -- Gather all your notes from any of these

Tip: Does your Book Cover copy and visual flow?

Some book covers try to tell you every thing you’d ever want to know about what’s inside the book. You’ll see star bursts, triangles on the corners, boxed text, copy above the title, copy below the author’s name, there’s so much going on you don’t know what to look at let alone comprehend first. Then you turn the book over to the back-cover and it’s not much better. I suggest taking a second look at exactly what all that information is going to do. Ask if it is really...

Your Manuscript…typing not like it used to be…!

When we were taught typing on a regular typewritter we were told to double space after a period "." but with computers this might cause problems when typesetting your book with a professional designer. You see, type is programmed to allow extra space automatically after periods and if you put in two spaces then you might have more space than you need depending on the final typeface being used. I find that omitting the extra space helps the manuscript read better. However, I do suggest you keep...

Whatcha gonna do with your Blog?

USE IT of course!! Blogs/blogging is an invaluable tool for any business looking to generate attention. Remember that blogs have RSS feeds and you can follow them through a Reader. This link will introduce you to some suggestions for RSS readers. And Google Reader is a choice too. For your own blog, get a listing on Technorati which is a good place to also search for blogs in your industry, category, sphere of interest. AND...

Reproducing Charts, Graphs and Tables in your book

Most manuscripts I receive have the charts, graphs, tables already made exactly the way the author wants them so sometimes redoing them can be not only costly but unsettling. Most of the time they are able to be exported from MS Word, Excel or Corel as jpgs or eps files exactly the way they were created and look good in reproduction. Bulleted and numbered lists, fractions, special characters would be good to be tagged/notated on your final manuscript to your designer. Be sure to consult with...

Self Publishing: the LCCN or Library of Congress Control Number

The LCCN or PCN is a number that is assigned to your book and appears on the copyright page. This is the reference number that is found on your book's Library Catalog Card for location. This number is important if you are looking to sell your books to libraries and is best to apply for before your book is published so it can go on the copyright page. Contact the Copyright Office at http://www.LOC.gov or http://www.copyright.gov There is an application and account set up that needs to be done...

The How To Of Knowing Your Audience For Your Book Cover Design

When designing your book cover the first part of the puzzle is to know your audience. This is the first in a series of three articles based on creating an artful cover, motivating title, and return value-added information to increase the promotion for your books’ sales. Learning who the books' audience is and what's their focus is the first part of the information we put into the recipe of designing the cover. I look at each book cover as a puzzle and it's up to me, through questioning, to...

Effective book marketing

Magazine, Newspaper, mailers, and Television advertising is expensive. More often than not, it's also fruitless for most first-time authors. The return on investment for these forms of book marketing is usually dismal without a brand name or established hype to supplement it. The general exception to this, is in support of scheduled personal appearances such as book signings or speaking engagements. Websites on the other hand, can be very inexpensive to build and maintain, and if done right...

Is Your Book Cover Compelling and Interesting?

Wow! Now there’s a question for you. “Is Your Book Cover Compelling and Interesting?” Just what does that mean and how do you know it’s working? Here are some items to consider about having a compelling cover:
  • Do you want to keep looking at it in such a way as it encourages you to open the book?
  • Does it project the emotion you need

Printed books still big with Kids at bedtime.

Printed books, not dead yet! With all the play ebooks are getting lately, you'd think that printed, physical or pbooks are a thing of the past... thank goodness they are not... at least according to this report. ebooks / pbooks???

Book Design: What's in a Books Title?

Another conversation happened this morning with a loverly person about the title and image to use for their book cover. This is something that the author brings with them, the parts and pieces to the discussion and I play the devils advocate and asker-of-many-questions that will lead us to the final solution. That's what  it's about, really. Solution. The combination of the author and the designer together collaborating toward the best words and visual and direction...

Book Design & Writing: Using Stories in your writing…

When you are in the process of collecting resources and data, don't forget to write about yours or others experiences, stories leave a profound impression on your readers minds. Your stories will influence them more because they are able to relate to them. Some ways to
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