Book: “By U.S. Bonds” a memoir of Gary U.S. Bonds – Branding

“By U. S. Bonds” was a fun book for me, I grew up with Gary’s big hit “A Quarter to Three” as a major dance tune… and to know his career continues just made me happy to be a part of it all. Gary’s website gives you a complete update of what they are doing to promote the book.

“A worthwhile rock ‘n’ roll memoir, and an inspiring story about following one’s bliss.” ~Kirkus Reviews Rock and roll legend Gary U.S. Bonds tells the story of his more than five decades in pop, soul, and rhythm and blues. From Sam Cooke to Bruce Springsteen, Bonds’ memoir is about friends and family, staying relevant, and how to avoid becoming another rock and roll casualty. Co-Author Stephen Cooper. Foreword by Steven Van Zandt.

The book is now being taken to the UK for more venues…


This project involved the hardcover dust jacket, paperback version, CD face and case; promotional mailer; book signing invitation, book banner for promotional use; t-shirts and postcard designs. I applied brand concepts to all aspects of this project to maintain a consistent look and recognition.

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