Promotion: Upholding the Promise of your Book
I’ve seen it happen over and over. Not only in the book world but in business in general. You know those networking meetings or conferences you go to where everyone mingles and talks about what they do or how they came to be at the event. Well, ever notice when the attention goes away when talking to someone who all-of-a-sudden realizes you are not “part of their planned audience?”
Some thoughts to keep in mind if you are going to invest your time and money into a book/product/service:
1. The $$$$ phone call when an individual or company calls for info on your book and services?
Always pay attention to the person on the other end of the line, you never know who they know or what their real reason is for calling. I recently answered a call from a person asking about my Feng Shui only to end up with a spot on a radio show about my book design. Pay attention.
2. When a situation you find yourself in is exactly what your book/services are about… what then…
Keep in mind, this person might have no idea what they are saying or projecting. Your introduction sets a tone for relating. Be sure you are exacting YET not pushy in tone or language this might be your next client. I once was in line at the grocery store when the person behind me commented on something I was buying. I almost didn’t respond when the little bell in my head when ding-ding. I turned and started with a funny statement to break the ice and then went into a full conversation about how I do feng shui and how the product fit into a solution. They took my business card.
3. When a new referral shows up, all that time and effort into the initial phone calls getting to know what they are looking for only to get a “Thank You” email that they went with another service/product.
I like to look at these instances as learning experiences, and review them, make note of where the conversation might have gotten off-track and then move on. The next call will be a commitment. Keep the balance of forward movement, once you get stuck might bring this to a stop. Remember to send a thank you response back to them, that way they are left with a positive memory to the experience with you.
4. When your question is met with neither a pleasant nor interested response from the so called “expert?”
Hey, it’s their loss. Make a mental note not to do the same when it’s your turn in the front of the room and it is your book and your passion and your subject being discussed. This is what you are waiting for.
Hope these helped put a little into your thinking cap, awareness helps open doors. AND that once you do have a book and start promoting it… this is YOUR LIFE now… the passion you share.
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Remember, do something every day toward the production, promotion, marketing and branding for your book, service, product or company. Contact me to set up a consultation on moving forward.
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