Tip: Blogging Happy…not just about the New Year!

Happy New Year! We hear that every year at this time… only 5 more days to go. Do you know what you’ll be doing? Will you start that blog to promote your book, it’s subject, your focus, your sharing with the world the who you are?

Do you have a website… that has a blog? If not, why? This is one of the best tools for beginning your journey in promotion. Next is social media. No, it’s not easy or quick or even fun at times. BUT remember you are on a mission to find a place for your voice, a place to join a community and participate.

Blog is a place like home, somewhere to write your daily thoughts and share the what is on your mind… if you haven’t got one… start it today…if you don’t have a website… call me, I’ll help you set it up so your happy can be shared.

Remember, do something every day toward the production and promotion of your book, service or company and contact me to help move you faster and effectively. There are several consulting options to choose from. Lets talk!

 

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Tip: Seasons Greetings! and Now is the time to Start/Finsih That Book!

Yep, it’s the Holidays and soon to be new year… what are your plans? How will you spend your time? Will you choose to write a book… could just be a little tip book… or that novel you have in your head in your day dreaming hours. START NOW!

Write out that idea, find a folder and start putting your thoughts in it. What do you want to share? Your notes will grow into that something more and eventually you’ll see the outline and main purpose.

or

Finish what you’ve started, finalize that manuscript and contact me. Lets get this moving along to a final product you can share with people who have the same interest, the same desires, the same questions. What you know IS important and sharable. Create the final title, firm up your selling points and how to promote…

Remember, do something every day toward the production and promotion of your book, service or company and contact me to help move you faster and effectively. There are several consulting options to choose from. Lets talk!

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Tip: Purpose and intent-writing for why?

I’m not just a book designer, I also write and put books together. The book I wrote was about parenting, it received several awards, that made me happy. I wrote it for another project I was working on at the time, I needed to “become a bigger person” so I took a subject that I knew about and wrote. It took me 9 months… HA! just like a baby… and then I started promoting it. The purpose was to move me along to the “bigger self” and intent was to pass along what I had learned on my want to being a parent.

I also put books together. I’m an award winning fine artist as well as author. I love the communities I associate with. I am currently on my second book spotlighting the community of Los Angeles artists I know. This might not be a big seller but it has a purpose of sharing what I’m interested in and an intention of letting other people see how I think and they become more aware of other the lives of other artists.

PURPOSE AND INTENT. What the why Continue reading

Tip: Raining in California…interesting writing subjects

It never rains in California. Over the past 5-10 years that has become more true than we Californians want to believe. We are in a drought. I’m noticing more and more articles/posts/comments being created that center around how to life with and survive in this condition. In our digital world there doesn’t seem to ever be enough information.

So this is the writers cue to start writing their take on the subject in the news. Doesn’t have to be the drought, but look at what people are talking about… that “what is on their mind” and as yourself if that is your question too.

I consult with authors on a variety of subjects on the publishing road…. is their topic is clear, what the table of contents might list like, what are the things that will make their book more interesting, elements that inspire as well as promotion and were to begin.

Remember, do something every day toward the production and promotion of your book, service or company and contact me to help move you faster and effectively. There are several consulting options to choose from. Lets talk!

 

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IBPA … a good place to start

ibpa

I took a trip over tot he IBPA website to search out their mailings to libraries since so many of the authors I’ve been working with are interested in library distribution.

I found a couple pages you might not know are there.

The IBPA has a page and special marketing offers I’ve used Continue reading

A benefit of reading… fiction mostly

A short note about an article I found about reading fiction. And, maybe a tip for you non-fiction writers out there to add more stories to your manuscripts to assist in the overall acceptance and stickiness of your content.

reading-article-arts-com

http://mic.com/articles/104702/science-shows-something-surprising-about-people-who-love-reading-fiction

Remember do something everyday toward the creation and promotion of your book, product, or company. And contact me to help you get the best for the time spent.

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Writer’s Block be gone! Finishing Your Book. I’m not just a Book Designer…

I don’t believe in writer’s block. (I can hear the gasps of disbelief already.) I make this statement based on my experience writing an award winning parenting book. So my experience is for non-fiction more than fiction. But I would think that much of what I outline could cover both.  I believe that if we follow one simple fist step that writer’s block melts away and the words start flowing. But what is that “first step”? Well, a big part of my job as a book consultant and coach is to help people create something they can actually market: a finished book. Many of us have plenty of ideas but not a clue how to get them started.

Unlike other professions, authors operate under a whole different set of rules. Not all of us can’t just sit down and pound out a story, and those who can have created their own formula for doing so. In our minds, we see the final story, we see the cover, we see the characters, we see the market potential. And we see us on TV smiling and holding up our book for the whole world to see. Then we glance back down at our monitor and see nothing but a blinking cursor and blank page. And we are again reminded we have not even written one sentence.

Authors who have trouble see a huge, overwhelming project in front of them not the steps to finish. You finish a book, one step at a time. So the first step is that you have to break down your book into manageable, bite-size pieces.

This can be accomplished by creating a Table of Contents, (TOC)  that will guide you through the book content. Think of the TOC as your map, the map that will get you from point A to point B, guiding your thought process through your book. Begin by writing out your chapters headings, then write a 2-3 sentence description of what the chapter encompasses, keep it brief. Once the TOC is outlined, you’ll have a vision of your book from start to finish. Of course you can move them around and change them all you want.

A few things that creating the first step TOC will do for you:

  •  It will show you any gaps in your story that might need to be fleshed out
  •  it will give you a sense of completion, of seeing the book or project actually done,
  •  this step alone can propel an author enough to get their book done
  •  give the project a darned good kick-start.

Once you’ve started your TOC, you’ll want to go through it and create a “to do” list. Regardless of what your books subject is, you will always have a to-do list. Whether it’s getting endorsements, doing research, or getting approvals for quotes or excerpts for your book, this to-do list will become yet another item that will help get your book toward completion.

Once the to-do list is done, set it aside. Now you should have your completed TOC with a vision of the entire book and a growing list of items that will need to be handled for the book to get done. Now the real fun begins.

Some books on writing will tell you to set aside a day or two a week, or an evening here and there to get your book completed. That might work for some authors, but it didn’t for me. I found that I needed to stay dialed into the topic and if I  put the project aside for days or weeks at a time, promising myself to schedule time “as soon as I could.”  that rarely happened. What I found is that when I set aside some time every day to do something on the book, I got it completed a lot quicker. That’s where I came up with  the statement I use at the end of all my blog posts. (it’s at the end of this one too)

Let your fascination with the subject take over. The more you keep your interest in your project, the more it, the book,  will stay at the front of your mind, and the more energy you will invest to finish it. I won’t tell you to set aside hours each day — in fact, you don’t even have to set aside an hour. Take 15 minutes, or even five — whatever your schedule permits. If this seems like a ridiculously short amount of time, consider this: You now have your to-do list and your outlined TOC!  . If you are short on time one day, pick a quickie item from your to-do list and get it done. If you have more time, then pound out a chapter or two. The idea behind creating the to-do lists and a TOC is to not only give your project a structure, but to also eliminate any and all excuses for getting it done. Don’t feel like writing today? No problem. There’s probably a mountain of research just waiting to be reviewed.

The TOC is your beginning focus. The entry into the subject content. It’s as simple as that. And the TOC doesn’t stop there — it is how you plan out the steps that will keep the reader interested. Find the “core” of your book or the focus of your story. Ask yourself:

  • What’s the one thing this book cannot do without?
  • What’s the one thing this story circles around?
  • That’s your core.
  • If you’re still coming up with three or four things that your story circles around, you aren’t focused enough and neither is your book.
  • Find that one thing and build your story or book around it.

If you follow these beginning steps, your book will get finished quicker than you could have ever imagined.

AND that’s the first step… next you plan out the chapters.

Remember, do something every day toward the production and promotion of your book, service or company and contact me to help move you faster and effectively. There are several consulting options to choose from. Lets talk!
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Writing Articles For Your Book, Service or Business

I’d like to say it’s tough out there, but then, it’s always been a challenge to promote a business… that’s what advertising and networking are for…and today the action of attracting targeted traffic to your website cannot be overemphasized. Fortunately, there are many different website promotion strategies you can use to drive traffic to your website. With all the new concepts, seo, spiders, and algorithms in use, directing internet traffic to your website can be your number one means of survival, especially in the world of ecommerce. Getting a high search engine ranking can be very tedious and time consuming.

There is a wide variety of strategies you can put into place—ranging from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies besides commenting on other peoples related blog posts, that you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Here are the top seven ways in which it can help expand your business.

1. More people get to see what you are doing

Be sure you are writing articles for informative on-topic subjects, you want to share them. By posting  these articles to your website or online sites such as e-zine articles and other online e-publishers, you are exposing not only your ideas but also access to your website. By the simple action of including a link back to your site you get exposure and free advertising as well.  Remember that most people are looking for information online and by filling this need with your quality articles, you will reap the benefit of more exposure and higher web traffic.

2. Increases your chance of your website being raked higher on the search results seo

Create a post page for your article, and optimize it with appropriate keywords and content that are search-engine friendly. As soon as you publish the post, search engines will review it with their spiders. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.

3. Optimizes your site for improved search engine ranking

By making your site keyword relevant, you can greatly improve the search engine ranking of your site. Remember that search engines are looking for keywords that match your site description and content.  Always provide current, useful and targeted information.  Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site when they pay attention to search-engine optimization.

4. Increases Link Popularity using other websites

Research how to submit your articles to other sites, both ones that are related to your subject and article libraries. Be sure to remember to include a link to your book website in your bio box. When other websites pick up and publish the article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.

5. Seeing your name, book title,  or company name is just more Free Advertising

Submitting your articles to other websites is another form of advertising by way of using your name, book title or business name. Avoid heavy marketing language and make the article informative and useful. In addition, by making your article relevant and helpful you are making a good impression for your book or company, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your book, product or service to your prospective customer.

6. Establishes You as a professional and your book content as important

By writing comprehensive, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your concepts and services. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.

Remember, do something every day toward the production and promotion of your book, service or company and contact me to help move you faster and effectively. There are several consulting options to choose from. Lets talk!

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What Are You Doing to Help Make Your Book Website Interesting

Make Your book website interesting.  Consider basing your build design on these two principles: 1.)  that a person is interested in themselves 2.) that they are interested in other people.”

Ask yourself “What will make your home/or/book page interesting?” Good design plays an important part in your site’s being received. AND even more if you make the benefits  clear… the ‘what the viewer gains” like on my home page I spotlight being professional, building confidence, engaging readers.  All with the value I offer in mind.  The “what” you say your product/service can do is much more attractive than a beautiful web page with weak copy.

Promote with the benefits instead of a bio,  credentials or  the features of your product/service. Put them in their proper place on your site. But your audience will most want to know the value of your service/product to them.

Try not to answer questions like, “Will it solve my particular problem?” “What will I gain?” Some universal benefits answer the how tos: getting more passion, more energy, less fatigue, more money, good relationships, more time, less trouble, less stress, less drama and trauma.  Here’s a quick tutorial on creating an interesting home page:

1. Develop a list of 10-20 benefits for your book’s topic. Let you audience know the whys…

So on your home page write about the reasons why to use  your concepts, buy your book, use your services, what they will gain, or grow or be recognized.

2. Be specific. List the benefits. Describe how your customer will feel after buying your product. For example, after you buy my book you’ll look and feel ___blah blah. Then post a picture of that examples this statement. Make your page interesting by listing specific benefits.

3. Let the passion for your book topic show in your content copy. Which arouses your interest more.. to dominate to Plan, to Convert, to stop dreaming and take action. Fill your book page with passion and create desire with your audience.

4. Develop the skill of writing headlines. Provocative titles will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out a question that causes them to ask… “What?”

Use a statement for an immediate effect. Don’t forget the power of the simple ‘How To” information title. It alerts your audience that the information that follows will be simple and easy to digest. Capture the attention of your reader with a book page filled with action, questioning,  headlines.

5. Give your links the power of benefits. See if you can avoid links that are not specific with where you are clicking to. Give life to all your links with benefits. Those left over benefits and titles you developed earlier in this article. Review each link and pretend you have to get every visitor to click on it.

Start slowly until you get what it is you need to do, remember, you have invested time and perhaps money into writing and publishing your book. Now, create the interest to your book page by giving your bulleted lists, headlines and links the power of benefits. Make it interesting and filled with benefitls and your book page and prosper!

Remember do something every day toward the production and promotion of your book, product or service and contact me to help keep you on track.

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Figuring Out What Makes a Great Book Title

Book publishing companies hire professional copywriters for figuring out what makes a great book title or “headline” because book publishing is big business; so there is a lot of thought that goes into making their titles as commercially-viable as possible.  Many well-known and highly successful books started out with other titles and grew into the ones that make them famous.

Visit the book store, notice how customers pick up a book, scan the front and back cover, and then put it down before going on to another book. The whole process takes about two seconds each. That’s all of the time you have to make an impression on a potential reader. In those two seconds, you must appeal  to three of the following five senses:

1) Sight: When someone first comes in contact with your book’s title, it is usually by seeing it on the front cover. So your title must  be aesthetically appealing.

2) Touch: Touch also means to “relate to”  your title must allow itself to touch by being able to relate to your readers or have some type of influence on them.

3) Sound: does your title have something good to say,  and say it well and say it often?  Remember your title will be heard often, so make it good.

4) Speech: If a person stumbles over the words, it will add to the difficult in marketing your book. Even if you are writing only for family members and friends, and you are giving away your book for free, there is still an element of marketing.

5) Smell: the title needs to have a distinctive quality or atmosphere, be sure it does not suggest that very little thought or concern was given to it, people will assume that the rest of the book is the same way.

Check out a recent bestselling book list, notice how many books out of 20 have a one-word title; two-word title; three-word title; four-word title; five-word title, etc.  The point is that the simpler/shorter the title, the better. How many did you find? How many appealed to YOUR senses? Now take a look at the working title of your book… is it compelling, does it appeal to the senses?

Remember to do something every day toward your book production and promotion… and contact me for consulting and design services… I will help you along in the process.

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Write a Book, Make a Difference in the World

Make a difference in the World… sounds good doesn’t it? When you write a book and even with the basic of promotion or internet exposure it, you, will live on. And the more you contribute the longer it will live, as very seldom will any info be erased from the internet. There are sites that specialize in saving image files of websites and their data. Hopefully the social media sites we all frequent will back up somewhere as well, and then there is google and their never ending need to gather material for the endless statistics and research we seem to becoming addicted to.

A book captures memories, expectations and changes we’ve left with others. A process I call planting seeds. Wisdom grows over time and time as well as knowledge is what we share, give in the participation of writing and self publishing a book that is in us. What a gift!

After all, the impact of our lives and our work is the mark you make on other people. Maybe the love of a pet and how it changed your life or a powerful experience on a trip your family took when you were young, or helping someone or talking to someone on the street… or how you teach your child to live from the heart and you example that in your life.

In the end, we are the moments that define us and when the learning is shared, become seeds that grow and will be remembered and passed along by example.

So be sure you create a life like you are an everlasting felt pen and leave your marks all over ….

Remember, do something every day  toward the production and promotion of your book, service, product or company and contact me to help you move it forward faster.

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Traditional Publishing or Self Publishing and Promotion?

Traditional Publishing or Self Publishing… a question I get asked many times in initial conversations. There was a time when becoming an author was “like totally out there” and seen as unreachable for most of us. Then, something happened and Continue reading

What’s happening in the digital world and how piracy is being looked at…

One of my threads just started talking about the how the music industry is dealing with digital piracy and the effects it’s having on the overall revenue… likening this to what will/might happen in other industries as this effect trickles down into books, artwork and such.

 

Will the self-publishing ebook go the way of the digital music MP3. How the music industry is handling the piracy of digital downloads and is this a possible answer for publishing and digital media over all? and DO we really want to go into this world so quickly as we see all these readers and pads popping up all over the place.

Even though the linked article is from 2011, I found it interesting from many perspectives…especially with the world of the internet thinking ‘free’ most of the time… what where how will revenue be developed?

Will we one day have a cable show where children’s books are read out loud as the interactive media pages turn on the television in the living room, or ipad reader-like device and the revenue comes from advertisers conveniently placed like we now see for video content? I wonder…

Remember, do something every day  toward the production and promotion of your book, service, product or company and contact me to help you move it forward faster.

 

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News: The Differences between Reading Digital and Physical Books

bi-literal-readingI read more pbooks (physical books) than ebooks (digital) and I do lots of research online… mostly I find that the sitting posture for reading online disturbing as I work at a computer all day so it seems like work. I can understand how the article relates online reading to research, the ability to scan as that seems to be the action for work.

Mostly fiction books are ebooks which are for letting the mind escape. So I’m guessing e or p will work for that since you can take it anywhere with you.

Then there are the non-fiction books, some could have live links in a ebook form but when read in the pbook form might bring a different type of learning and remembering.

It all boils down to what we become accustomed to… I like pbooks best…

Here is the link to the article at POST LOCAL

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Remember, do something every day  toward the production and promotion of your book, service, product or company and contact me to help you move it forward faster.

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Book Promotion: Where to Promote your Book: Websites, Blogs, Forums

Yes, promotion takes time. Yes, it can be like running a business. And the satisfaction you get from promoting your book is something that will live inside you for a very long time.

So don’t get lost in the “Where do I go to promote my book?” thinking… here is a list of websites you might want to check out to see if they are a good fit for your book promotion plans.

AND, taking advantage of pinterest and google+ and instagram, getting your book cover and information in the public eye helps. NOTE: be sure to  read each websites guidelines carefully…. especially on forums you want to join, and their policies.

This is just one more level in your promotion. NOTE: I have not visited all of these sites and cannot recommend them any further than sharing the URL. Please use your best judgement when posting anything about you and what you do.

1.    http://www.kindlemojo.com
2.           http://www.Wattpad.com
3.     http://blog.booksontheknob.org/
4.           http://www.askdavid.com/
5.           http://www.goodreads.com/
6.           http://www.booktalk.org/
7.           http://www.booktalk.com/authors/
8.           http://www.librarything.com/
9.           http://www.shelfari.com/
10.           http://authonomy.com
11.           http://www.absolutewrite.com/forums
12.           http://forums.onlinebookclub.org
13.           http://www.bookandreader.com
14.           http://thebookmarketingnetwork.com/forum
15.           http://www.booktalk.org
16.           http://authormarketingclub.com/members/submit-your-book/
17.           http://addictedtoebooks.com/submission
18.           http://thekindledailydeal.com/contact.cfm
19.           http://www.freebooksy.com/about/
20.           http://thefrugalereader.wufoo.com/forms/frugal-freebie-submissions
21.           http://flurriesofwords.blogspot.ca/
22.           http://www.booksie.com
23.           http://www.bookbrowse.com/
24.           http://www.nothingbinding.com
25.           http://www.bookbuzzr.com
26.           http://digitalbooktoday.com/join-our-team/
27.           http://www.biblioconnection.com/
28.           http://www.ebooksjustpublished.com/authors/
29.           http://booknutter.heroku.com
30.           http://books.google.com/googlebooks/tour
31.           http://www.blackcaviar-bookclub.com/
32.           http://www.markswriterbloc.com
33.           http://www.jogena.com/ebookdir/ebookform.htm
34.           http://jcphelps.blogspot.com/p/submit-content.html
35.           http://www.authorsden.com/visit/cat_articles.asp
36.           http://www.goodbookideas.com/
37.           http://kindlepromo.com/list-book/
38.           http://www.wisegreyowl.co.uk
39.           http://www.blackcaviar-bookclub.com/
40.           http://www.writers.net/
41.           http://www.filedby.com/
42.           http://www.bookhitch.com/
43.           http://www.jacketflap.com/
44.           http://www.script.com
45.           http://www.booktalk.org/authors-publishers.html
46.           http://www.scribd.com
47.           http://www.askdavid.com/free-book-promotio
48.           http://www.facebook.com/authorsbroadcast
49.           http://www.bookmooch.com
50.           http://thevirtualbookcase.wordpress.com/
51.           http://www.bookjetty.com
52.           http://www.bookcrossing.com
53.           http://www.shelfari.com
54.           http://www.bookmesh.com
55.           http://www.whatsonmybookshelf.com
56.           http://www.revish.com
57.           http://www.online-literature.com/forums
58.           http://forums.onlinebookclub.org
59.           http://www.bookandreader.com/forums/
60.           http://www.canadianbookclubs.com/forums
61.           http://www.ebookforum.info
62.           http://www.friends4brandt.com
63.           http://www.bookgrouponline.com/forum
64.           http://www.kindleboards.com
65.           http://www.memyshelfandi.com/p/review-policy.html
66.           http://thebookmarketingnetwork.com/
67.           http://writersbreak.com
68.           http://www.writersmarket.com
69.           http://weread.com/
70.           http://www.lindsayburoker.com
71.           http://www.thepassivevoice.com
72.           http://davidgaughran.wordpress.com
73.           http://www.goodbookideas.com/
74.           http://www.reading-forum.co.uk/forum
75.           http://www.online-literature.com/forums
76.           http://www.writing.com
77.           http://www.whowrotewhat.net/
78.           http://www.bookreportradio.com/
79.           http://www.timgreatonforum.blogspot.ca/
80.           http://www.figment.com
81.           http://forums.onlinebookclub.org
82.           http://www.bookandreader.com/forums/
83.           http://www.ebookforum.info
84.           http://www.friends4brandt.com
85.           http://www.bookgrouponline.com/forum
86.           http://mariefostino.weebly.com/books.html
87.           http://independentauthorsinternational.org/iAi/Authors.html
88.           http://addictivestory.wordpress.com/indie-book-promotions/
89.           http://www.canadianbookclubs.com/forum
90.           http://www.bowkerlink.com/corrections/common/home.asp (print books)
91.           http://ebooksalon.blogspot.co.at/ (German)
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Remember, do something every day toward the production and promotion for your book, product, service or company… and contact me to move it forward faster and in a logical productive cost effective way.

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