Category Archives: Book Tips

What’s happening in the digital world and how piracy is being looked at…

One of my threads just started talking about the how the music industry is dealing with digital piracy and the effects it’s having on the overall revenue… likening this to what will/might happen in other industries as this effect trickles down into books, artwork and such.


Will the self-publishing ebook go the way of the digital music MP3. How the music industry is handling the piracy of digital downloads and is this a possible answer for publishing and digital media over all? and DO we really want to go into this world so quickly as we see all these readers and pads popping up all over the place.

Even though the linked article is from 2011, I found it interesting from many perspectives…especially with the world of the internet thinking ‘free’ most of the time… what where how will revenue be developed?

Will we one day have a cable show where children’s books are read out loud as the interactive media pages turn on the television in the living room, or ipad reader-like device and the revenue comes from advertisers conveniently placed like we now see for video content? I wonder…

Remember, do something every day  toward the production and promotion of your book, service, product or company and contact me to help you move it forward faster.


# # #

News: The Differences between Reading Digital and Physical Books

bi-literal-readingI read more pbooks (physical books) than ebooks (digital) and I do lots of research online… mostly I find that the sitting posture for reading online disturbing as I work at a computer all day so it seems like work. I can understand how the article relates online reading to research, the ability to scan as that seems to be the action for work.

Mostly fiction books are ebooks which are for letting the mind escape. So I’m guessing e or p will work for that since you can take it anywhere with you.

Then there are the non-fiction books, some could have live links in a ebook form but when read in the pbook form might bring a different type of learning and remembering.

It all boils down to what we become accustomed to… I like pbooks best…

Here is the link to the article at POST LOCAL


Remember, do something every day  toward the production and promotion of your book, service, product or company and contact me to help you move it forward faster.

# # #

Book Promotion: Where to Promote your Book: Websites, Blogs, Forums

Yes, promotion takes time. Yes, it can be like running a business. And the satisfaction you get from promoting your book is something that will live inside you for a very long time.

So don’t get lost in the “Where do I go to promote my book?” thinking… here is a list of websites you might want to check out to see if they are a good fit for your book promotion plans.

AND, taking advantage of pinterest and google+ and instagram, getting your book cover and information in the public eye helps. NOTE: be sure to  read each websites guidelines carefully…. especially on forums you want to join, and their policies.

This is just one more level in your promotion. NOTE: I have not visited all of these sites and cannot recommend them any further than sharing the URL. Please use your best judgement when posting anything about you and what you do.

90.  (print books)
91.  (German)

Remember, do something every day toward the production and promotion for your book, product, service or company… and contact me to move it forward faster and in a logical productive cost effective way.


# # #

Where and how to begin your book promotion.

Book Promotion, or marketing can probably be said to be at least 90% of your job once you’ve decided to write a book and self publish it. But don’t feel overwhelmed just yet. You begin this process early on so by the time the book is written and designed you have a system created that works for you.

Here are some things you can think about setting up:
1.    I had an author that contacted schools like the ones she taught at
2.    Libraries
3.    Readers Groups
4.    Special Interest Clubs and Organizations
5.    Friends and family for suggestions… never know when a 6 year old will open your eyes
6.    Begin Local
7.    Small Business Associations
8.    National Assoc. for the Self Employed
9.    Local Seniors Assoc
10.    Any place that your target audience will go to
11.    Social Media
12.    Magazines and newspapers
13.    Do extensive internet searches
14.    Think, where would I look if I wanted this information or help
15.    lots more…. just think

That all being listed, seems like it’s just a matter of putting together another outline and mapping out the sequence you want to start with. Watch how every place you research for content development can turn into a place to promote.

Remember, do something every day  toward the production and promotion of your book, service, product or company and contact me to help you move it forward faster.

# # #

Have you ever felt foolish? Especially when it comes to writers block.

Remember April Fools Day. Yes, I hear you… eh!  I can remember being young and being taken in by the tease. I was such a gullible young person especially when it sounded so plausible to my ears. So over the years I developed a way of listening to stories in a different way, and it makes my job as a book designer a lot of fun.

I’m pretty sure I can say that at one time or another we’ve all felt a little foolish. But in this post I’m talking about double checking your content. The what and how you are writing.  Maybe the subject of your current chapter that you are writing about isn’t one of your strong points. Maybe it’s better to discuss the point in  just a one paragraph sub-subject. A brief description of the process.

Now, knowing this, be sure to revisit your table of contents to adjust what is being put into your book. Not only so you don’t look or sound foolish, but for the purpose of sequencing and comprehension.

When I was writing my book, I depended a lot on the table of contents for the flow. I only listed the chapters but in my head I had all the sub points. I worked hard to write each paragraph so that it picked up from the previous thought and led in to the next.

I also was sure to make each chapter lead into the next one, and reinforced the concepts in the first paragraph as the next chapter started. Knowing that the easier I made it for the reader to follow my thoughts the better they would process the knowledge I was sharing.

This process helped me when I was interviewed on the radio or on a panel discussion. I noticed that I trained my thinking as I wrote too. I found that creating a train of thinking into the writing that it made it easier for me to make a point when asked a question or to continue a thought that followed another speaker.

I really like the sequencing of book. The way when you open one you have the title page, then copyright information. Some have a dedication page then onto the preface or foreword and learning what another person thinks. I like the introduction so I can share my “why” which leads into the table of contents where I lay it all out with the intention the reader will connect to the information I’m sharing. I leave the about the author to the back of the book. After all, it’s listed in the table of contents so if the reader is interested, they know where to find out about me.

I hope this helps in answering any feelings of writers block or questions of content development that might come up for you.

Remember, do something every day toward the production and promotion of your book, service, product or company and contact me to help move you forward faster.

# # #

Publishing Tip: How To Make Research Work For Your Book

Research. Can one ever do enough? In the self publishing world there are so many variables to consider and because of this, we actively research everything. Like you researching this topic on this self publishing tips blog. In today’s world of electronic discovery your options can be endless.

That being said, be sure to look at several places to see how content matches and where it doesn’t match. Take notes and then do more research. Everyone has a different view and direction they pursue. Finding the ones that match up with your discover can be a fun experience and you might make a connection you’ll keep for years.

Here are some things to consider to “make research work” for your needs:

  1. What will the research be for? How will you use it? What is your outline or focus and how do you plan to back it up?
  2. Are you looking for a book or product to purchase on a specific subject? Will you search
  3. Are you looking for statistics? For content dialogue? Or for a like minded colleague?
  4. Are you looking for quotable comments or a person to write your foreword or to collaborate with you?
  5. How much information do you  need? Will you look at Wikipedia?
  6. Are you looking for a conference, school, or other program to help further your exposure?
  7. Always look for not only the answers, but new questions. Be open to all viewpoints at least enough to explore more.
  8. Will you hire a consultant to help pave the way?

Sometimes one place will lead you to the next. OR give you another option to add to the book,  or to discount one you thought was finished but now needs further discovery. Whatever you find, will stimulate your brain and expand your journey and experiences.

Remember, do something everyday toward the production, and promotion of your book, service, product or company and contact me to move it forward faster.

# # #


Web-Presence 101: your mailing list

“It” is suggested that if you have a book, product, service or business, you need a website, and if you have a website you need a blog and if you have a blog, you need a mailing list. So to have a mailing list … now what? So, do you feel lost in a distant land yet? I know I did years ago when I first started learning bout how to create a web-presence and to make it dynamic, one that interacts on the smallest level with my audience.

Let me give you some beginning info about mailing lists.

  1. Create a focus, and all the other business practices that go with it. What is the best way for you to begin based on your current focus. Things change… wait until you see where it all goes.
  2. Research and decide if there is a fit for your long term goals they will work.
  3. What to do if you want to transfer to another service?
  4. What type of audience will yours be? What are they looking for?
  5. Is cost an issue, be sure to find the right free one for you. And how do you know it will grow with you…
  6. How does the mailing list fit into your plan of connection?
  7. Consider how you’ll grow it.  Are you going to have an initial offer to get them to sign up? Is this good for your service or now? What will it be?
  8. Be sure to position your form in the correct place on your website for best results.
  9. Always thank them. Ask questions.
  10. Find the service that works best for your needs now and later.
  11. Don’t worry if they leave, you can set up a form that ask them why… but hey….do you fill those out?

Remember, do something every day toward the production and promotion for your book, product, service or company… and contact me to move it forward faster and in a logical productive cost effective way.

# # #

10 Publishing Tips that Assist – it’s the little things…

Here you are, thinking…what, how am I going to finish, design, publish and promote my book?
Some of you who are more familiar with my posts know I end with the statement of “Remember, do something every day toward…..” There is such power in this statement, please remember it.

Here are 10 things/actions/thoughts for you to consider:

  1. One of the things I found most daunting about writing a book was all the rewrites….UNTIL I realized how great the book turned out because of them.
  2. Research. One can never gather enough information. Whether it’s about your subject or how to self publish or promote. Spend time every day on the net reading
  3. Talk with like minded people. Open up to them and share your passions your book.
  4. Go read the first part of another book. Or the table of contents. Maybe the book is only about business, or even cooking…
  5. Go for a 15 min walk. Look at what’s around you… absorb
  6. Type in your website URL, look at your site and see how YOU react… is it what you thought? If not, change one thing and see how that works.
  7. Take out your camera/video/smart phone make a 30sec spot or shoot yourself doing something and write about it
  8. Go to or open a Google Account and set up google alerts
  9. Go to a book reading or signing…
  10. Talk to someone you don’t know and share these publishing tips

It’s nice to know that you can do things that help further your book or service. Even a laugh on the phone while talking to someone can open a door and move you to a new space. People like to be acknowledged as do you. Don’t miss a beat.

Remember, do something every day towards the production and promotion of your book, service, product or company… then contact me and let move it further forward.

# # #

Book Design: Opinions. What’s yours?

Everyone has a opinion about your book design, especially the cover, really, just ask them. Opinions about how things “should” be…but, consider that for every person their opinion reflects an experience that reflects the where their viewpoint is based on. Their life experiences and motivations.

We don’t all have the same experiences but we all have similar neuro pathways that will fire up, say, when we see a specific color or listen to music. We respond. That is what a successful book cover design working with the title and subtitle creates… a response. And depending on how compelling your visual of an experience is equals how strong a response you will get. Your book needs to make you feel special first and then if the book designer has done her job thoughtfully, your audience will feel special too.

What compels you? What do you see first, the title or the image and how do you feel internally? Well designed covers sell books. Covers get you noticed. Covers are you amplified in a graphic representation of your passion. Not just anyone can make a cover that does all this and more. A professional book designer with years of experience will make a difference in how your book is considered just by the way their design imparts your concepts.

# # #

Remember do something every day toward the production and promotion of your book, product, service or company and contact me to schedule a time to discuss your project and move forward faster.

Time to publish my book, as well as market, promote, review, award shows and and and…

It is time again, to get back to the business at hand, which of course is to publish my book. You remember what that is right? The action that you take when you have a thought that just has to be shared, in words only you can relate. The words that keep you up at night and fill you with a great passion and fulfillment. The one and only action you want to do always and forever…without writers block to hold you back ….

Well, that sounds good in theory but after you’ve written your book out to manuscript form, proofed and double checked editied… now what? Who will design the cover. Who will layout the interior? Who will promote it to media outlets? Who will post daily to social media sites and converse with them…. who I ask … WHO? Kinda sounds like a Henny Penny nursery rhyme doesn’t it. Well, its not to far from that.

You realize, you will be the one unless you have an assistant or army of people who will do it for you. Most of us are the ones who pick up the next item on the checklist and start the learning process again. NOTE: once this new information is learned and actions are achieved… you will most likely move through it faster and happier and probably begin it even while you are writing your next book. YES, there will be a next one! YAY!

The best beginning is with what you know, but not always the best place to begin. Have I confused you yet? Think about it, say you really understand media, but without a cover design any work you put towards getting the news out there will be wasted since you really don’t have a product yet. Yes, your book is a product.

That’s why there are people like the book consultant, coach, designer, promotion and branding expert out there to help you through the tough “What’s next?” question and action to get and stay on the right course to creating a presence for you, your book and your concepts. There are many lists out there that can tell you what to do, I have lots here on my website. I have a list of award shows, a list of categories, a list of tips that will aide in your social media and blogging tips lists that will boggle your mind of all the options to do. In fact, that might be the reason you are here on my website, to check out all my services. Feel free to call me if there is a question not answered. We can set up a time for a 15 min. free discussion.

Knowing where you can go off the path can help you get to the end sooner, realizing that there are still several choices to make to even get there. Having another person list and guide the progress can be a time saving event.

As a self publishing author many skills are acquired along the way that will benefit you in all you do. Think about when you will be in front of an audience interested in your concepts, think of how empowered you’ll feel when you can answer any question about the how you did what you did that you are inspiring them to do.

This is how you can do that.

# # #

Remember do something every day toward the production and promotion of your book, service, product or company. Contact me to set up a consulting session and get on the direct path.


Book Promotion: Getting your articles to magazines on target and on time…

It’s not like we as business owners don’t have enough to do with actually producing a book, product or service, but often we are the only one doing the work. Here are a few ideas to get you started on your years plan for PR.

1. Articles are almost a must in today’s world of instant information. Write an article that is on target with what you are selling and you will get hits.

2. Make the keywords the best type of natural search sentence structure you can and catch more of your target audience.

3. Check out local magazines, find out what their editorial calendar is all about, what stories are they going to cover. Then be sure to not only post like-minded ones to your website but also send to the magazine as an article or letter to the editor. Know that all business likes attention and participation.

4. Do a search for a yearly calendar that spotlights holidays… write about how what you have fits to the holiday. This needs to be done at least 3-4 months before the actual holiday. Start now its the beginning of the year.

# # #

Remember, do something every day toward the production and promotion of your book, product, service or company. Contact me to set up a consultation toward moving it forward more effectively.



Creativity is Art which includes writing…

Creativity is art. Resistance if futile? And if you watch Star Trek you will know that is what the Borg say. AND this was first written out. Yes, a writer wrote it for an actor to read and it was creative and became art in the making. Something risky. Something that hit us to the bone of being human.

Write I say, Write. and keep writing until the book is done. Change the world and invite us to join you. We’re all in this together.

Sometime today, go out side and look at the sun or the moon and then extend your thinking to the actuality that everyone in the world is looking at the same one item, the sun/moon that you are seeing. Oh it might be in a different location in the sky but there just the same… get to the deep human of your being and you will find a connection… and connection is in art, in writing.

# # #

Remember, do something every day toward the promotion, marketing, branding, research for your book, product, service or business. Contact me for consulting on moving it all forward.

Promotion: Upholding the Promise of your Book

I’ve seen it happen over and over. Not only in the book world but in business in general. You know those networking meetings or conferences you go to where everyone mingles and talks about what they do or how they came to be at the event. Well, ever notice when the attention goes away when talking to someone who all-of-a-sudden realizes you are not “part of their planned audience?”

Some thoughts to keep in mind if you are going to invest your time and money into a book/product/service:

1. The $$$$  phone call when an individual or company calls for info on your book and services?

Always pay attention to the person on the other end of the line, you never know who they know or what their real reason is for calling. I recently answered a call from a person asking about my Feng Shui only to end up with a spot on a radio show about my book design. Pay attention.

2. When a situation you find yourself in is exactly what your book/services are about… what then…

Keep in mind, this person might have no idea what they are saying or projecting. Your introduction sets a tone for relating. Be sure you are exacting YET not pushy in tone or language this might be your next client. I once was in line at the grocery store when the person behind me commented on something I was buying. I almost didn’t respond when the little bell in my head when ding-ding. I turned and started with a funny statement to break the ice and then went into a full conversation about how I do feng shui and how the product fit into a solution. They took my business card.

3. When a new referral shows up, all that time and effort into the initial phone calls getting to know what they are looking for only to get a “Thank You” email that they went with another service/product. 

I like to look at these instances as learning experiences, and review them, make note of where the conversation might have gotten off-track and then move on. The next call will be a commitment. Keep the balance of forward movement, once you get stuck might bring this to a stop. Remember to send a thank you response back to them, that way they are left with a positive memory to the experience with you.

4.  When your question is met with neither a pleasant nor interested response from the so called “expert?”

Hey, it’s their loss. Make a mental note not to do the same when it’s your turn in the front of the room and it is your book and your passion and your subject being discussed. This is what you are waiting for.

Hope these helped put a little into your thinking cap, awareness helps open doors. AND that once you do have a book and start promoting it… this is YOUR LIFE now… the passion you share.

# # #

Remember, do something every day toward the production, promotion, marketing and branding for your book, service, product or company. Contact me to set up a consultation on moving forward.


There is No “Easy Button” for a Great Book Cover Design

Entrepreneurs are forward-thinking, visionary people who are always looking ahead at the “big picture” and thinking “outside the box”.  This can be our biggest strength as well as one of our most problematic weaknesses.  Because we are always looking for the most time efficient way to solve sometimes very complex business problems, we can easily overlook those critical times during our business day when our rush to find a quick and easy solution can negatively affect our marketing strategies and long-term financial goals.


Cover and Interior Design Boosts Sales!

There is no “easy button” when it comes to the design of a literary book cover or its interior pages.  Like it or not, we all “judge a book by its cover” to some degree.  This is only human nature, after all.  Given the massive amounts of information that can be acquired and purchased online in digital form, consumers now have more options than ever before.  If their final choice comes down to two different publications that are offering very similar information, Continue reading

Speaking about Branding at Made in the Valley Networking

Speaking at Made in the Valley Networking event with (l to r) Libby Gill, Gail Lara, Karrie Ross and Robin Quinn Nov. 19, 2013

Speaking at Made in the Valley Networking event with (l to r) Libby Gill, Gail Lara, Karrie Ross and Robin Quinn Nov. 19, 2013


I had a very nice time Tuesday night speaking about branding to a local networking group. I was the third speaker and a good place to be as I was able to bring it all together in to the importance of the Visual presentation and follow through for your branding direction no matter if you are branding a company, product, or book.

It was a lively evening with Libby Gill starting off the evening with asking each person in the group what their branding needs were and giving suggestions. Then on to Gail Lara sharing  her experience with the book she is currently in process with. Then to me, ending the evening on the note of design importance.

Very much enjoyed the evening. Thank you Robin and Made in the Valley.


AUTHOR’S CORNER NIGHT    Sponsored by Mentoring/Made in the Valley


Date: Tuesday November 19th, 2013
As an author, do you know your brand? What are the benefits of branding yourself and your books, and identifying your niche? How is this done? Learns the ins and outs of Author and Book Branding at our November Author’s Corner panel.

Moderator: Robin Quinn
Award-Winning Book Editor/Book Coach/Writer, with 22 years in the book biz, specializing in self-help, health, and spirituality, as well as uplifting and inspiring fiction and memoir.

Our Panelists are:

Libby Gill – CEO of Libby Gill & Company. Libby is a leading PR/Branding expert. She was the brains behind the launch of the Dr. Phil Show. Clients have included Sony, NPR, and The New York Times. Libby is also a best-selling author of four books, with the latest released in August – Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands.

Karrie Ross – An award-winning book designer and author with over 35 years experience in design / marketing / merchandising. Karrie works with clients to create a unique visual image and marketing focus for their personal and/or book brands. She helps authors figure out what they’re really branding.

Gail Lara – Gail is Founder of “Mentoring / Made in the Valley,” a company dedicated to building exceptional training programs and product sales opportunities for Women in Business. Gail is currently writing her first book called The Art of Meaningful Gift Giving.


If you have an event that would be perfect for what I speak about, please let me know.

Posting a review to Barnes & Noble

Amazon continues to dominate online book selling that’s just how it is. But not without competition… like Barnes & Noble.

Part of selling on line is about the reviews you get and post. B&N supplies clear directions / rules for posting a review to their site.  They also have a Help button and it lists the many Frequently Asked Question that come their way.

Follow these steps to begin to post your review:

1) Set up an account at the B&N website at  Click on the “My Account” in Continue reading