Frequently Asked Questions

Q. How does your book design services work?

A. There is a sequence and I’ll walk you through it.

  1. First you contact me and we talk about your project.
  2. I then send you an estimate based on our conversation.
  3. You review and let me know if you have any questions and how you’d like to proceed.
  4. I send you a checklist and we then schedule the time for the creative discussion. After the creative directions are agreed,
  5. I get to work and with in 2-4 weekdays I’ll send you the two design layouts.
  6. From there its a matter of choosing and changes and covers are usually done within 7-10 weekdays.


Q. I’ve had an idea of what I want the cover to look like from the very beginning. Will you talk to me about that?

A. Yes. Many authors come to me with their idea fully formed. I spend time talking to you about all and any concepts.

Q. Why do you only do two designs?

A. Unlike many other designers, I’ve been creating solutions for a very long time and have worked out a system that hits the cover pretty much the first time out.

Q. Some designers only communicate by email or are out of the US… how do I contact you?

A. I was born in, and still live in Los Angeles, California and you can call me during business hour to talk… I’m usually here.

Q. This is my first book and I don’t know what to do.

A. Give me a call, and together we can discuss the best way to proceed. I offer the services of book shepherd and basic consulting that can help put you on the right path for achieving what you are looking to do.

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Q. What do I need to send you to begin the cover design?

A. I will need several items. I supply a checklist, its about 13 items… among them your title, subtitle (if any); book size and things like that. Once we start working it will go quickly and I’ll be there to answer your questions.

Q. Can we start the book cover even though I’m still writing my book?

A. Yes. All you need to know basically is the size you want for your book… and we can begin working. And once the interior layout is done we can finalize the cover file.

Q. I don’t know anything about printers or printing.

A. Once we start your project, I will suggest printers and answer any questions you have about printing process, for both color and black and white.

Q. I don’t know what to put on my cover. Do you come up with the creative?

A. Yes. Really together we discover the direction you want for the cover. I also offer the service of complete creative designing the cover without your assistance, this process has a greater price so be sure to let me know what your choices are when you call.

Q. What are the best ways to use what’s out there for PR?

A.  If you choose a consulting hour, we will discuss a variety of items to find a path right for your needs:  Do I depend mostly on Social Media; Articles and blogging processes. Or what is it I need to be aware of for what I’m doing?

Q. Why is it important to look consistent and does it really matter?

A. Maintaining a consistent, professional graphic appearance can improve how you are seen and responded to. The “how to create a ONE brand look” is not an easy path to be on your own.

Q. Just how important is a Website and is there an inexpensive way for me to do this?

A. There are many different options for you to set up and maintain your own website. A quick review and critique of what you currently are using will help determining what is necessary to continue developing a consistency, branding, focus, organization and flow.

Q. How do I write a title and subtitle for my book… one that is effective?

A.  There are many different ways you can approach this… with a short consultation I can give you the basics for you to continue to a good end.

Q. How do I make money off the book I just wrote?

A. There are many lists out there on how to take your book and make it profitable. My consulting and design services can walk you through the process and consolidate time and money. Public events, meetings, sales tips, products … together we can create them all and plan your strategies.

Q. I had my cover designed with another designer and now I’m not happy with it… can you help?

A.  I have redesigned lots of covers and interiors that just were not getting the response authors were looking for… sometimes a different approach is needed. A quick consult to review what you currently have and we can determine the best way to move forward.

Q. How do I know if I need to brand what I’m doing… my concept, book, product or company?

A.  There are many different ways to know if what you have needs to be branded. Questions that when explored will guide you to a yes or no answer. Maybe this is not the right time, and in 1-3 years you’ll be ready… and how to plan for that time for an easy transition.

Q. I don’t know what to do about promotion of my book. Can you help?

A. Yes. Using my consulting service we review all your questions and I suggest step-by-step and recorded conversations of ways and how to’s for promotion. Give me a call.

Start Your Book Project with Karrie Today!

Contact Karrie Ross Book Cover Designer, credit cards accepted and phone and address